The goals and objectives section of your grant proposal can make or break your request for funding.
This section of your proposal describes what your organization hopes to accomplish with your project. It also spells out the specific results or outcomes you plan to achieve.
You'll have to convince your funder, such as a foundation or government agency, that your goals embody a worthy vision and that you can realistically achieve your objectives.
What Is a Goal?
A goal is a broad statement of what you wish to accomplish.
- big and broad, even visionary
- general intentions
- hard to measure
A goal is really about the ultimate impact or outcome that you hope to bring about.
Link the goals of your grant proposal back to your need statement.
To more effectively "hook" grant reviewers, use visionary words in your goals. Try terms such as decrease, deliver, develop, establish, improve, increase, produce, and provide.
What Are Objectives? And How Do You Make Them SMART?
A goal is only as good as the objectives that go with it.
The objective represents a step toward accomplishing a goal.
An objective is:
Beverly A. Browning, in her Grant Writing for Dummies, suggests using the S.M.A.R.T. method of writing your objectives. Make them Specific, Measurable, Attainable, Realistic, and Time-bound.
Browning also suggests two other types of objectives to consider. They are "process objectives" and "impact objectives." The first, process objective, describes a task or activity with a specific start and end. The second type, the impact objective, describes the future impact your project will have should it be funded. One can use all three types of objectives within a proposal to accomplish particular goals.
According to Mim Carlson and Tori O'Neal-McElrath, in Winning Grants, you should keep the following in mind when preparing your objectives:
- State your objectives in quantifiable terms.
- State your objectives as outcomes, not process.
- Objectives should specify the result of an activity.
- Objectives should identify the target audience or community that you plan to serve.
- Objectives need to be realistic and something you can accomplish within the grant period.
Here is an example of a goal and its matching objective:
Goal: Decrease the degree of malnutrition among young children in the southwest region of Baltimore. (note the vision of this goal..it's what you hope to accomplish)
Objective: By the end of year one, provide 125 mothers in the southwest area of Baltimore with a 2-hour training program that will provide health and nutrition information. (notice how this SMART objective is specific, measurable, attainable, realistic and time-bound).
Evaluation Method: Instructors will track the number of mothers who receive the training, when they received it, and where.
More Tips for Writing Good Goals and Objectives
Carlson and O'Neal-McElrath, in Winning Grants, suggest you keep the following in mind as you write your goals and objectives for your grant:
- Tie your goals and objectives directly to your need statement.
- Include all relevant groups and individuals in your target population.
- Always allow plenty of time to accomplish the objectives.
- Do not confuse your outcome objectives for methods.
- Figure out how you will measure the change projected in each objective. If there is no way to measure an objective, it needs to be altered or dropped.
- Don't forget to budget for the evaluation (measurement) of your objectives.
Not sure how many objectives you should have for each goal? Aim for a minimum of three for each goal, but don't worry if you need much more. Your project may have many steps involved in achieving a particular goal.
Just keep in mind that each objective must be measurable to be included. The quality of that measurement will impress your grant reviewers more than the sheer number of objectives.
Evaluation of Goals and Objectives Must be Appropriate and Adequate
Evaluation of goals and objectives can take many forms. For instance, you could simply count people who received your service or use surveys or focus groups that ask people to report actions or feelings after having received the service.
Think about whether you need quantitative or qualitative information. The first counts things. The second explores experiences and feelings. You may need both types of information, depending on your objective.
Most funders require that proposal writers include an evaluation plan, spelling out how the results of each objective will be measured. Not including an effective evaluation plan can result in the proposal's rejection.
Take plenty of time to write your goals and objectives. Their quality could make the difference in convincing your funder to provide money for your project or turning down your request.