Most salespeople and business owners will have customers try to get them to lower their price by saying there is a competitor who is selling the item for less. Most people love a deal and love to feel they were on the winning side of a deal. That means it is important for your business for you to learn how to negotiate more effectively. Here are five strategies that will help you improve your negotiation skills and drive more dollars to your bottom line.
Learn to Flinch
The flinch is one of the oldest negotiation tactics but one of the least used. A flinch is a visible reaction to an offer or price during face-to-face negotiations. The objective of this tactic is to make the other people feel uncomfortable about the offer they presented. Here is an example of how it works.
A supplier quotes a price for a specific service. Flinching means you respond by exclaiming, "You want how much?!?!" You must appear shocked and surprised that they could be bold enough to request that figure. Unless the other person is a well-seasoned negotiator, they will respond in one of two ways;
- They will become very uncomfortable and begin to try to rationalize their price
- They will offer an immediate concession
People Ask for More Than They Expect to Get
This means you need to resist the temptation to automatically reduce your price or offer a discount. I once asked for a hefty discount on a pair of shoes hoping to get half of what I asked for. I was pleasantly surprised when the shop owner agreed to my request.
The Person With the Most Information Usually Wins
You need to learn as much about the other person's situation and prepare for the negotiation session. This is a particularly important negotiation tactic for salespeople. If your business has a sales and/or customer service history with the other party make sure you have reviewed it beforehand (and be prepared to respond to the mention of any outstanding issues).
Ask your prospect more questions about their purchase. Learn what is important to them as well as their needs and wants and be prepared to present solutions to their problems. Develop the habit of asking questions such as;
- "What prompted you to consider a purchase of this nature?"
- "Who else have you been speaking to?"
- "What was your experience with…?"
- "What time frames are you working with?"
- "What is most important to you about this?"
It is also important to learn as much about your competitors as possible. This will help you defeat possible price objections and prevent someone from using your competitor as leverage.
Practice at Every Opportunity
Many people hesitate to negotiate because they lack confidence. Develop this confidence by negotiating more frequently. Ask for discounts from your suppliers. As a consumer, develop the habit of asking for a price break when you buy from a retail store. Here are a few questions or statements you can use to practice your negotiation skills:
- "You'll have to do better than that."
- "What kind of discount are you offering today?"
- "That's too expensive." Wait for their response afterward.
- Learn to flinch.
Be pleasant and persistent but not demanding. Be professional at all times - do not get frustrated and angry if a negotiation does not proceed in your favor. Conditioning yourself to negotiate at every opportunity will help you become more comfortable, confident and successful.
Maintain Your Walk Away Power
It is better to walk away from a sale rather than make too large a concession or give a deep discount on your product or service. After attending my workshops, salespeople often tell that this negotiation strategy gives them the most leverage when dealing with customers. However, it is particularly challenging to do when you are in the midst of a sales slump or a slow sales period. But, remember that there will always be someone to sell to.
You Do It Anyhow so Do It Well
Negotiating is a way of life in some cultures. And most people negotiate in some way almost every day. Apply these negotiation strategies and you will notice a difference in your negotiation skills almost immediately.