Learn what your visitors expect when they reach your site, what not to do, and what will work for long-term real estate web site success. There's also information on what works for follow-up email and what doesn't.
Go back and research the questions you're asked by clients and others. What they are asking you in person, they're searching for on search sites as well.
Too few real estate agents and brokers realize that the search engines actually want the same thing that you do from your site. If you concentrate first on content that's interesting and useful for your visitors, then use some basic SEO practices, you'll eventually get those higher free search positions you want. Learn why here.
In your quest for as many external links into your site as you can get, don't overlook the value of internal links when properly used. The search engines value internal links that direct visitors to more relevant content on your site. Learn why and how it works here.
Whether you're writing your own unique real estate website content, or you're hiring freelancers to do it, you'll want to know the importance of keyword density. Learn here how to research key phrases and use them in your content for the best search engine optimization.
Should you write your own original real estate website content? Are free articles of value? Where can you find paid copywriters for your site? How much will copy cost if you buy it? You'll get all those questions answered here and more.
Unique Real Estate Web Site Content is Critical
Interesting and unique real estate website content is critical to the success of your site. The interesting part is for your visitors, while the unique part is for the search engines. Some SEO will go a long way in this strategy also. Use these links to get the information you need to end up with a site that appeals to your visitors and gets higher free search engine placement.
Making Algorithms Work for You
Google makes adjustments to their highly secret search algorithms hundreds of times every year. But it's the big ones like Panda that get the most attention. Recent Google algorithm updates have stunned some webmasters when their sites suddenly plummeted in search results. Real estate websites have not been immune.
So, what's going on? It's really simple from Google's perspective. The search engines are working hard to "improve" their results based on their goals for searchers. They want a searcher to find what they seek when they click on a result listing. They are getting much better at blowing "black hat" SEO practices out of the water. You can't just pack keywords into page content anymore. You can't just create "fluff" content with the right key phrases and rank well.
The search engines want to send their searchers to content that answers their questions or meets their needs. They use various methods to decide which sites are meeting these requirements, and they don't tell us what those methods and measurements include. We just need to understand that quality of content and content that shows we are experts in real estate and our markets are what we need to provide on our websites.