The most important factor in making sales on eBay is the visibility of your items in search results. Most eBay bidders and buyers find the items upon which they bid simply by using the search function. If your items are getting lost in a sea of search results—or worse, if they aren’t even turning up when people search for them—then you’re losing out on potential sales.
Here are six basic tips to help ensure that your eBay auctions are visible and don’t get lost in the avalanche of search results that most eBay shoppers encounter when browsing.
List Multiple Items Separately
It’s true that eBay provides multiple item listing formats. This can be tempting because they appear to let you sell lots of items from a single listing, thereby saving you time and trouble. The problem is that if you list 200 items in one listing, and your competitor lists one item in each of 200 listings, your competitor will appear in search results 200 more times than you.
Multiple item listings can be useful, but if you have fewer than 10 items to sell, it is often more helpful to list each of them separately. This ensures that your listings come up often in search results.
Include a Photo and Use the Gallery Option
It is always essential to include a photo if you want to get the maximum number of bids that your item deserves. Don’t forget, however, that the photo is important in search results, too—and that for comparatively little money, you can add the gallery option, a seller feature that will cause a photo of your item to appear in search results.
List Items Longer
Unless you’re in a hurry, there’s rarely ever an advantage to listing an item for less than seven days, and under most circumstances, listing for 10 days is better still. The longer your item appears in search results, the more time bidders will have to find it and add it to their watch lists.
Include the Correct Spelling
If you aren’t sure about the way something is spelled, look it up! Use Google or a dictionary or look at the exterior of your item or the box it came in to make sure that you include its correct spelling in your listing. This seems like such an obvious point that it wouldn’t need saying, but some of the best deals on eBay are the ones in which you find and bid on an item that has been misspelled—and that nobody else has found or bid on as a result.
Include Alternate Spellings
In addition to the correct spelling, it can be very helpful to include common misspellings, slang terms and related phrases in your item listing or auction title. This will allow your item to appear in search results for buyers or bidders that spell using approximations.
For example, use the title “New 40GB Hard Drive 40 GB Disk Disc” instead of just “40GB Hard Drive.” This will allow your auction to appear when a user searches for “hard drive” but also when a user searches for “40 gig disk” and for “40gb hard disc.”
If you have multiple items up for sale, don't just use the same dull listing over and over again without letting users know that you've got other inventory on offer. In every listing, include a prominent line asking users to check out your other item listings.
If you want, include a link to the list of your current item listings. To get it, find the link labeled "view seller's other items" at the upper right of any of your item listing pages.