Blogs play a major role in the marketing realm, so it's important to create an effective blog. If used correctly, blogs can be a successful marketing tool to build a company, organization, or personal brand.
Blogs have core components that increase their success, such as content, distribution, and frequency, but you need more than that to get people to read it. Popular blogs have one thing in common: a unique voice. A voice not only gains readers but also keeps them.
Learn how to create your voice and increase your blog's readership by using these five tips to create an effective blog.
Create a Blog Personality
Don't formulate your posts. An effective blog lets your voice shine through. Give your blog a personality. There is a multitude of blogs online, so the question is how to make yours stand out. If your blog lacks the personality factor, it will fail to not only attract readers but also will struggle to sustain them.
Be Consistent in Your Posts
Post new blog entries regularly. Consistency is key—it's not enough to just post whenever you feel like it. It's important to keep a schedule that your readers can get used to. Consider this; if newspapers were only delivered when the delivery person felt like it, readers would drop quickly. When readers get used to a schedule, they look forward to reading your content. But if they never know when you will post, they will quickly forget about you. Be consistent not only for you but also for your readers.
Keep It Simple
Don't get caught up in the length of your posts. They don't have to be long. They can be random thoughts or tidbits of news regarding your industry. The key is to make them interesting. Longer is not always better—interesting is better. If you have something to talk about at length, go for it. If you have a quick clip that people will enjoy, go for it. Don't let the length determine the post, but rather let the topic be the deciding factor.
Allow comments to create user engagement. Comments create a viral effect by allowing your readers to interact with you. Comments are tough—they take time to monitor and respond to and sometimes the comments are not always positive. However, despite any negativity, getting comments means that people are interacting and engaging with your content. Without comments, it's difficult to get to know who your readers are and what interests them.
Apart from your blog, you will also want to research and comment on relevant industry-related blogs. It raises your profile, increases your industry credibility, and attracts users to your blog.
Focus on Your Article Title
Titles draw traffic. Be creative. Not only do titles capture the attention of potential readers, but search engines love blog titles. A rule of thumb is to keep your title less than 10 words. Keep in mind when coming up with your blog title that the title will often either make or break the post. It will either attract readers or make them click elsewhere. A title is that important first impression that you want to hit a potential reader with. An effective blog title is actionable, short, interesting, clear about the topic, and contains targeted keywords.