Top 6 Tips for Successful Real Estate Blogging

With the huge popularity of blogging, it's only reasonable to expect real estate blogs to evolve. They're growing at an extremely rapid rate, as they are an effective and inexpensive internet marketing tool for real estate agents and brokers.

Too many real estate professionals shy away from blogging because they believe they do not have the time or the ability to get the job done. It's not a problem if you learn how to do it and where to get your content ideas. Before you choose a blogging platform or software, check out these basic real estate blogging tips. You'll get off to a faster start to a highly effective and interesting real estate blog for your area.

01
What Types of Content or Posts Will You Need and How Much Time is Required?

Woman writing in notebook in front of a computer
John Howard - Getty Images

Don't start a blog unless you're ready to spend the time necessary to post regularly. In most cases, several posts each week will produce the best results for both readers and search engines. A bare minimum should be one post per week, though.

There are so many great topics and items of interest about which you can write. It's best not to make it a blog totally about real estate. Just jotting down the questions you're asked by clients and customers is one way to get content ideas. Each answer is a blog post.

02
How Much Will It Cost to Do it Right?

Man holding credit card and looking at laptop with a woman
LWA/Dan Tardif/Getty Images

Actually, the cost is the least concern, as it's quite inexpensive. Think twice before using a free blogging platform, though.

These days, you can host a WordPress blogging platform on multiple vendor hosting sites for less than $60 per year.

03
Take These Blogging Tips to the Bank!

Woman sitting in front of a computer in an office
Getty Images/Jetta Productions

If you enjoy what you do, like to talk about it, and want to share your knowledge with others, real estate blogging is for you! Keep a few basic concepts in mind and then just jump right in. There are ways to get help from the community, too.

You can position yourself as the local real estate expert by posting regularly about the transaction process and local market trends.

04
Clients and Prospects Will Help With Your Blog

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Paul Bradbury / Getty Images

Just think about the number of times each week that you answer a question about real estate or your market area for a prospect or client. There's gold in those questions. It's only a matter of getting them noted down until you can convert a question to a blog post. Read the article linked above for another benefit of this strategy.

05
Networking for Another Reason

Two women and children talking on a stoop
Creative RF/Sean Justice/Getty Images

How many subdivisions or neighborhoods do you work in? Do many of them have associations? If they do, they have meetings, announcements, and activities. Leverage this network for your blogging benefit.

We have had them thank us for helping them get their message out while sending us original, free content.

06
A Blogging Bonus for Your Marketing

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Hero Images / Getty Images

It's always hard to allocate time between clients, office, and marketing functions. And then, we have to figure out how to find the time to regularly and effectively communicate with our sphere of influence. If you're using email newsletters, or if you're thinking about it, here's another way to communicate.

You can blog. So, get started. The results will surprise you.