Did you know there are 5,343 terms used to describe retail sales events? Each has its purpose to work well to attract customers and get them to buy products. The list below is the 20 most popular of these sale event names — the ones that have proven time and time again that customers just can’t resist them.
Extra Discounts on Already Reduced Merchandise
This powerful title attracts customers because it suggests discounts on top of discounts. Typically, you will see this listed as "Take an Extra 25% Lowest Price Marked". Since cash is king, this is a great sales event to clear out dead stock.
This sale isn’t new but continues to work very effectively. When you have a sale during off hours, you create experiences that are special, different, and exciting.
Buy One Get One Free
Commonly used during the end of the season, this very popular sale is loved by all, especially retailers whose goal is to sell more products. It creates a perceived discount among customers at a minimal cost to the retailer. Note that "Buy One Get One Half Off" is less popular and is typically used at the beginning of a season.
Half of Half
It is easily one of the most popular phrases, and it’s used at the end of the season. It’s a more attractive and convincing way of saying “75% Off.” Customers think they're getting more than what they're getting.
Over Stacked and Over Stocked
Many stores have a tendency to buy a lot of inventory, and this is the perfect sale term for them. It communicates to customers you want to get rid of products fast.
Customer Appreciation Week Sale
We’re prone to focus on the new customer and ignore the loyal customer. This sale celebrates those customers who participate in our awards programs and shop our stores time and time again.
This sale is far more powerful than it looks. It’s a sale from the person on the front lines. It’s also a new way of saying, “We’re having a sale event.”
The Boss Is Away Sale
This sale puts a smile on customers’ faces. They can all relate to it. It’s another way of saying everything is on sale, but nothing is really on sale.
It is without a doubt the most popular of all these sale terms and has been popularized by liquidation companies that discount everything in the store. Wall-to-wall is a way to say “liquidation sale” or “going-out-of-business sale” without using harsh terms.
Last Chance to Save Sale
This sale creates a sense of urgency among buyers. It says that you’re getting down and dirty with your prices, but it uses classier words.
Similar to wall-to-wall sale, the mega sale is a major event where everything is discounted.
7-Day Coupon Sale
Coupons continue to be a powerful sale strategy that all retailers should leverage.
We Have Lowered Prices Again
It is another sale used toward the end of the season. It says you’ve already reduced prices, and now you’re reducing them again. It’s a sale on top of a sale.
Rock Bottom Sale
This sale offers your lowest prices ever. It tells customers that now is the time to come in. It also infers that merchandise might not be top quality, so use it wisely.
This sale creates an illusion that you’ve taken merchandise out from the back and brought it on the floor for the first time. It’s the reserve inventory that’s new and exciting for customers.
Parking Lot Sale
It is a new expression for the old-fashioned “sidewalk sale.” For some reason, if you place merchandise outside your door on the street, people will flock towards you.
Deal of the Century
This sale overstates that you have a strong promotional item sold at a price customers can’t find anywhere else.
Beat the Clock Sale
This sale creates urgency by blocking a window of time (e.g., 1PM-9PM; 9AM-12PM) when customers can purchase products at a discount.
The Early Bird Sale
Think of the post-Thanksgiving sale that starts at midnight. It creates competition that generates a sense of urgency.
Name Your Price (No Reasonable Offer Refused) Sale
Most people will offer more than what you expect. If someone makes a ridiculous offer, tell them the offer isn’t reasonable.