The Pros and Cons of Starting a Video Production Business

If you understand the technology behind video production and enjoy the process of taking raw video footage and creating a video that flows, a video production business may be a great small business idea for you. Here are some considerations before you take the next step.

Along with being able to use your creativity every day in your business, the benefits of starting a video production business include:

• You can provide a full range of video services, including editing, producing, adding special effects, digitizing, etc.
• Your business can be home-based, or you can have a physical location.
• You can even offer a mobile service, going "on location" for clients and completing editing projects from your home office.
• You can partner with videographers, photographers and party planners for increased business.
• You can get started using the broad range of free editing software before "graduating" to the more professional options.
• The earning potential is high, once you become established.

Some of the potential challenges of starting a video production business include:

• You need extensive skill and experience in all things related to video production.
• You need to purchase the necessary equipment, which can be very expensive.
• You will need a designated spot to store your equipment.
• Your business may be limited to your geographic area, so you will need to maximize local advertising.
• There may be significant liability because you will be handling your clients' original, potentially valuable videos.