The Pros and Cons of Starting a Video Production Business

video production
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If you understand the technology behind video production, and enjoy the process of taking raw video footage and creating a video that flows, a video production business may be a great small business idea for you. Here are some considerations before you take the next step.

The Pros of Starting a Video Production Business

Along with being able to use your creativity every day in your business, the benefits of starting a video production business include:

  • You can provide a full range of video services, including editing, producing, adding special effects, digitizing, etc.
  • Your business can be home-based, or you can have a physical location.
  • You can even offer a mobile service, going "on location" for clients and completing editing projects from your home office.
  • You can partner with videographers, photographers and party planners for increased business.
  • You can get started using the broad range of free editing software before "graduating" to the more professional options.
  • The earning potential is high, once you become established.

The Cons of Starting a Video Production Business

Some of the potential challenges of starting a video production business include:

  • You need extensive skill and experience in all things related to video production.
  • You need to purchase the necessary equipment, which can be very expensive.
  • You will need a designated spot to store your equipment.
  • Your business may be limited to your geographic area, so you will need to maximize local advertising.
  • There may be significant liability because you will be handling your clients' original, potentially valuable videos.

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