Importance of Catering Numbers
Who knew that food and beverage orders would require so much math? Well, if you are new to event planning, then this realization might come as a surprise to you, but the fact is that the catering world is heavily driven by numbers. Guest counts, portion sizes, and delivery dates all factor into the profitability of food service, and even small number changes can make a big difference when it comes to serving dinner to hundreds of guests.
Because of all this, meeting planners need a firm grasp of catering numbers to ensure food quality and avoid penalty fees. Listed below are the prominent figures and terms to become familiar with.
It is the number of guests you initially build your event projections around. There is no real obligation with the estimated count as it is more of a “working number” used to estimate costs and staffing needs.
The expected count is submitted two or three weeks in advance of an event. It represents a more accurate count of anticipated guests, and it is tied contractually to the final count. Every catering operation has their own policies for expected counts, but generally speaking, it is should not deviate by more than 15% of the final count.
Final Count/Guaranteed Count
It is the number of guest meals you will pay for, and it also represents the number of place-setting the catering team will set inside the room. Any changes made to this number after the due date can incur penalties or late fees. Thus, it is important that planner set an RSVP date that falls before the guarantee deadline.
There are two angles to drop percentages. The first is calculated by catering to see how much of your final count has dropped from your expected count. If the percentage is too large (over 20%), then a penalty fee may be issued to cover expenses related to staffing and supply orders. Planners use drop percentages to estimate how many “no-shows” to expect. A 2% drop rate is about average for paid or ticketed events. That average can climb above 5% for events that are free. As you can imagine, attendees are more likely to show when they have money invested in an event.
Some planners offer more than one entrée at formal meals, and this creates another calculation requirement. Hotels and banquet centers don’t want to be stuck guessing how many guests will choose steak or chicken, so it is up to the planners to get accurate counts of each choice through their RSVP system. On event day, each attendee should get a colored meal card they can place on the table, so servers automatically know which dish they ordered.
Event planners can use drink tickets to control the costs of running an open bar. It is accomplished by giving each guest one or two drink tickets at registration. The bartender will accept the tickets in exchange for a drink, and guests who opt to drink beyond their ticket allowance can pay cash. One thing to note about drink tickets is that the venue will charge you the highest priced drink per ticket. For this reason, it makes sense to use this system with a beer and wine or house bar since the selections will be priced more closely together.
Work With the System
Ultimately it is up to the event planner to provide accurate counts to the catering department. Those planners who ignore the policies and deadlines issued by their provider can end up paying more than they should in the form of penalties and other fees. The best way to avoid this is to read through the catering policies before planning the event. Following this one simple rule will help you choose the most appropriate dates and costs to pass onto the guests.