What Does a Market Research Client Analyst Do?
A market research client analyst is generally an entry-level position that carries out basic research tasks and provides operational support for client account assigned work. The client analyst functions as an ad hoc team member and as a research designated internal corporate support staff. While not an independent contributor per se, the client analyst often performs work on his or her own, while ensuring a collaborative effort with the team serving the client account.
Typical duties and responsibilities of market research client analysts include the following:
- Developing media plan reviews, creating initial business requests, and acting as a recorder in meetings.
- For client projects to which they are assigned, client analysts are tasked with overall project quality of surveys and reports.
- Integral engagement in the continuous monitoring of samples and data processing.
- Developing systems for communicating about key project considerations with external clients and with team members.
- Making recruitment arrangements, designing drafts of surveys, and creating first versions of slide decks detailing research findings.
What Does a Hiring Firm Expect from the Applicant?
An applicant for a position as a market research client analyst should have a team player orientation and yet be able to move fluently between leadership roles and team member roles. One of the most desirable qualities of a market research client analyst is the willingness to do what it takes to get the job done. The job demands of a market research client analyst vary widely, often requiring the analyst to fill the gaps in responsibilities that must be met by the market research team for the client who has commissioned the research.
Because the work is often conducted independently, the client analyst must possess strong communication skills and demonstrate the ability to intuitively prioritize and organize the work. A client analyst may provide support to marketing and communications, including advertising, internal communications, sales and marketing collateral, and public relations.
The essential responsibilities assigned to an operations client analyst include analytics, effective communication and report writing, internal and external presentations, quality assurance of research efforts, and research execution. The position of client analyst typically requires a Bachelors degree, preferably in the areas of Psychology, Economics, Marketing, Social Sciences, or Information Technology. Market research provider firms try to recruit applicants with a few years of experience in marketing or digital industries, but recent college graduates are also of interest. Recruiters typically look for candidates who demonstrate a strong understanding of branding and online advertising technology.
Recruiters will look for evidence that applicants are able to simultaneously manage multiple projects, prioritizing tasks to meet deadlines and goals. Central to client analyst duties is the capacity for strong critical thinking skills and analytical ability, attributes that are a springboard for building compelling stories from data. Candidates who are effective and engaging communicators, and who demonstrate strong interpersonal skills during interviews, who show impeccable attention to detail and are driven to accomplish accurate and timely performance will impress recruiters and those who are charged with giving a nod to new hires.
What Can Applicants Expect from the Hiring Firm?
A client analyst is expected to proactively participate in training and development initiatives provided by the hiring firm and by external training and professional development partners. The company expects client analysts to continually work to improve their analytic approaches, client presentation skills, digital media fluency, project management capabilities, and solution-specific research knowledge.
As with many entry-level positions, participation in training and professional development is expected. Candidates who express a persistent desire to improve their client development, presentation capabilities, and research skills may have a competitive edge. Generally, client analysts are not expected to have very sophisticated knowledge of statistical software, such as SPSS or SAS, when they first join a firm. This training generally occurs regularly and is specific to the technology investments that have been made by the firm.