Social media is an incredibility effective and affordable way to reach your market. Even so, you can’t just post “buy me” messages. Like all marketing strategies, your social media marketing needs a plan. Here are ideas of the types of things you can post to attract and engage your market.
Your Blog Posts and Articles
If you’ve posted something new on your blog or website, share it. Many web users don’t know what an RSS feed is much less use one, so social media is one of the top ways to let them there’s new content at your site. Don’t forget to share articles you’ve written for others or that have mentioned you as an expert.
Repost Popular Content
One of the problems with blogs is that quality content often gets shuffled to the back of the line to make room for new content. While good SEO can help Google keep track of good content, it doesn’t hurt to remind people of great information that’s still viable that was posted in the past.
One option is to check your analytics to learn which articles are the most popular on your blog. Another option is to use a plugin, such as Revive Old Post, that will automatically share old content on Twitter. Other social media tools, such as Hootsuite, offer scheduling to help you repost old content.
News and Trends in Your Industry
Share information from “influencers;” the experts that people follow and listen to. Influencers are knowledgeable about their industry because they stay on top of what’s going on and share it with others. Sharing information provided by others not only shows you stay current on what’s going on, but it can help you build connections with influencers, as well as establish yourself as an influencer yourself. If you have blogs and other resources you read, share the good information and resources your market would be interested in. If you’re having trouble finding good articles, use a service such as Google Alerts or Talk Walker Alerts which will notify you of news in your chosen topics.
Other Social Media Resources
Odds are you’re on more than one social media network, so consider sharing your profiles on other sites. For example, share a Pinterest board on Twitter and Facebook feeds. Share your Facebook fan page or group on Twitter.
Newsletter Sign Up
While you don’t want all your posts to be about buying or signing up for something, it doesn’t hurt to post information about your email newsletter now and then. Don’t say, “Sign up for my newsletter.” Instead, promote the freebie you’re offering to go with your newsletter sign up.
Stuff You Love
If there is a book, product, or service you use and enjoy, why not share it with your followers? You can even use an affiliate link or ad, as long as you disclose the relationship (i.e., #ad or #affiliate). Or, if you've written a review of the item, share that.
Other things you can share that you love are strategies or tips that might help your market as well. For example, if you have a home business related to health and wellness, you might post a tip for easily fitting exercise into the day.
Insights Into Your Life
Many of your followers will be curious about your day, or the systems and processes you use. Social media is a great way to share behind the scenes information about your business. Consider using photos to showcase what it’s like to be you and do what you do. Or better yet, do a short video. Many social media resources not only allow video posting but also offer the tools to tape yourself from within the platform, such as Facebook Live.
Motivation and Inspiration
Paulo Coelho on Instagram shares many inspirational quotes. You can do the same for your followers. You can simply post a text or use a service such as Canva or PicMonkey to create a graphic of your inspirational tip or quote.
There’s no rule that says you can’t have a little fun with your market. Whenever you can make your market laugh or have a strong positive feeling, you’ll usually increase engagement, shares, and traffic to your site.
Social media is a fantastic way to reach your market, but it can take time. These ideas can help you plan, and along with social media time-saving hacks, such as using scheduling tools, you can have social profiles that your market loves to follow.