The Beginner's Guide to Social Media Marketing

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There are some that think "social media marketing" is just the latest buzz phrase in marketing, but over time it has proven to be a new venue that you can use to market and promote your products and services. Social media centers around interaction with colleagues, potential customers as well as current customers.

I've found that when companies begin to dig into social media, they are not sure where to start. The information in this series will help you understand why social media marketing is important and how to begin to put it to work for you and your business.

Understanding the Role of Social Media in Marketing

Social media does have a role in marketing, but that role depends on your business and how it best fits the needs of your business. It also depends on the effort you are willing to put forward when it comes to social media. Learn the role social media can play in marketing and how it can benefit you as a company.​ 

Reasons to Adopt Social Meda in B2B Marketing

Adopting social media marketing has been difficult for the B2B business. A 2008 study revealed that 69% of B2B buyers use social media to assist them in business development and decision making. Can B2B companies really afford to continue to dismiss social media marketing techniques as an effective way to get the word out about their products and services? Learn why it's time for B2B companies to take a deep look into the effect of social media marketing and how it can benefit them.​ 

Social Marketing via YouTube

When it comes to marketing, video can be a great way to interact with potential customers, but you must do it correctly in order to attract new customers and not chase them away. They must see your video as providing them with interaction as well as value in order to be an effective means of social media marketing. Learn how to use YouTube as a viable social media marketing tool.​ 

Social Marketing Via Facebook

Let's face it in today's economy we are all looking for ways to be creative and innovative in our marketing. A month ago I asked for people to share their no-cost and low-cost tips and techniques for marketing, a common thread was social media marketing, particularly Facebook.

Does that pique your interest? Are you ready to start capturing your portion of that 140 million as customers? Of course, you are, so today I'm going to show you two different ways that you can use Facebook to market your business. Learn how to market your business on Facebook using both Facebook Pages and Facebook Group options.​ 

Social Marketing Via Twitter

If you have not heard about Twitter I have to ask where you have been. Not to worry, let me try to help. Twitter is an online platform that is being used for communication and conversation. Twitter has over 1 million users and broadcasts over 3 million messages every day. It can be used as a marketing tool, but you must do it right by following the Twitter etiquette in order to be effective. Let me show you how to use Twitter as a marketing tool for your business.​