Marketing & Sales

Whether you're selling baked goods or consulting services, you need to learn to sell. Get sales and marketing tips for small businesses, including tutorials on advertising, competitive intelligence, best practices, public relations, pricing, and market research.
Target Marketing
Use Target Marketing and Market Segmentation to Improve Your Bottom Line
Market Analysis Is Key to Your Business Plan
a woman standing in front of a flower shop holding an open sign
Here Are 10 Solid Tips on How to Come Up with a Great Business Name
Marketing tips for business women and entrepreneurs
Find out Why the Term Hyperlocal Marketing is More Than a Buzzword
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What Is a Niche Market?
Shop owner in discussion with customer at counter
10 Loyalty Marketing Ideas for Your Small Business
Businesspeople at meeting
7 Tips for Creating an Unforgettable Sales Presentation
Women shopping at a sale
What Is Promotion?
A man and a woman exchanging a business card
If Cash Flow Is Low, Here's How to Promote Your Business Inexpensively
Woman working on laptop in coffee shop
Using Facebook to Promote Your Business
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5 Reasons to Conduct a Marketing Audit in Your Small Business
How to Do a Breakeven Analysis
How to Do a Breakeven Analysis to Find Your Profit Point
man holding out empty pants pockets
Here Are 7 Ways to Increase Prices Without Losing Customers
Illustration on network marketing
3 Types of Network Marketing Programs to Make Money
Man standing at podium, giving speech, crowd in background
7 Tips to Help You Overcome Your Fear of Public Speaking
Woman Grocery Shopping Using Coupons
Design Tips and How to Make Coupons to Attract More Customers
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What Is Internet Marketing?
Business women looking at plans in a meeting
Here Are Helpful Tips on How to Write a Market Feasibility Study
Business Networking Definition
What Is Business Networking?
How Do You Define Marketing in Business?
Vlogger helping a company with social media marketing
What Is Social Network Marketing?
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Top 10 Ways to Get Famous & Increase Your Worth as an Expert
Cold Calling Is Still Effective if Done Right - Here's How
A saleswoman rings a doorbell.
How Does Multilevel Marketing Work & Why Is It So Appealing?
Two men shaking hands through smartphone.
Get Started on Social Media With a Plan for Business
young woman using laptop in kitchen
7 Ways to Use Pinterest in Your Small Business
Illustration of a group of people dancing with gift boxes in front of a Christmas tree.
The 8 Essentials of Corporate Gift Buying
Marketing plan
4 Time-Saving Hacks for Creating a Comprehensive Marketing Plan
Sample business Christmas card wishing happy holidays and a wonderful new year
How to Choose Business Christmas Cards and Properly Address Them
Mature businesswoman in discussion with colleague
The Sales Tips Every Small Business Owner Needs to Know
woman sitting in front of a computer
40 Blog Post Ideas for Your Small Business Blog
Two young designers discussing ideas
Business Plan Tips: How to Write the Competitor Analysis Section
Groupon website
What You Need to Know About Groupon and Small Businesses
Image shows a woman in a suit introducing herself to someone. Text reads: "Components of an effective and powerful elevator pitch: who you are; how you're different; what you do; what happens next; your ideal clients; an attention-getting hook. Her speech bubble reads: 'Hi, I'm sara jordan–i'm a communications consultant in the non-profit sector!'"
6 Steps for Writing a Powerful Elevator Pitch
Female yoga instructor with digital tablet and video camera filming, vlogging on yoga mat on deck patio
What Are Some Reliable Video Distribution Services to Try?
internet research for marketing
Common Market Research Mistakes of Your Small Business
Negotiatng
5 Ways You Can Negotiate More Effectively
How to Create an Unforgettable 5-Minute Presentation
Blank billboard in field
10 Famous Advertising Slogans
Door-to-door market researcher asking an older woman survey questions.
5 Ways to Improve Your Business With Market Research
Blocks spelling "what's your story?" representing writing a small business person's biography.
Follow These Tips to Write an Intriguing Small Business Owner's Bio
Woman selling jewelery at a craft fair.
6 Secrets for Selling More at Trade Shows and Craft Fairs
Businessman giving PowerPoint presentation to table of executives
4 Rules for Creating and Delivering Memorable PowerPoint Presentations
Creative professionals with tablet
What Is Online Marketing?
Illustration of diverse characters waiting for elevators.
Essential Tips for Writing an Effective Elevator Pitch
Define a Target Market
Define Your Target Market and Increase Your Sales
Sales meeting
4 Techniques for Overcoming Common Sales Objections
woman coming out vintage television in sales informercial
Run a Successful Marketing Campaign and Improve Your Results
France, Paris real estate exhibition 2010
Participating in a Trade Show? Do These 5 Things First
email marketing
8 Mistakes to Avoid When Sending Email Newsletters
trading business cards
How to Leverage Your Business Card as a Powerful Networking Tool
business presentation
7 Secrets to a Knockout Business Presentation
Woman on the phone with a client asking them for feedback.
How to Ask Your Clients for Feedback
Man reading the newspaper on digital tablet
Connect With Your Customers Better With Newsletters and E-Newsletters
Welcoming the Visitors To Your Booth
Display Tips and Ideas for a Successful Trade Show
Shop owner hanging an open sign in the shop window of a small start-up stage business.
The 7 Stages of Starting and Running a Business
Businessman and woman exchanging business cards, close up
7 Rules of an Effective Business Card
Volunteer serving food at community kitchen
Why Your Business Should Invest In Your Community
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8 Important Tips for Naming Your Business
Man holding remote watching TV mounted on wall
How To Advertise on Cable Without Breaking Your Budget