Marketing & Sales

Whether you're selling baked goods or consulting services, you need to learn to sell. Get sales and marketing tips for small businesses, including tutorials on advertising, competitive intelligence, best practices, public relations, pricing, and market research.
Professionals in their attire
Want to Be Professional? Here's How to Look, Behave & Communicate as One
Target Marketing
Use Target Marketing and Market Segmentation to Improve Your Bottom Line
Market Analysis Is Key to Your Business Plan
a woman standing in front of a flower shop holding an open sign
Here Are 10 Solid Tips on How to Come Up with a Great Business Name
Marketing tips for business women and entrepreneurs
Find out Why the Term Hyperlocal Marketing is More Than a Buzzword
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How to Find Your Target Market by Using Market Segmentation
Woman shopping for organic fruit
What Is a Niche Market?
Shop owner in discussion with customer at counter
10 Loyalty Marketing Ideas for Your Small Business
Businesspeople at meeting
7 Tips for Creating an Unforgettable Sales Presentation
Women shopping at a sale
What Is Promotion?
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If Cash Flow Is Low, Here's How to Promote Your Business Inexpensively
Woman working on laptop in coffee shop
Using Facebook to Promote Your Business
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5 Reasons to Conduct a Marketing Audit in Your Small Business
How to Do a Breakeven Analysis
How to Do a Breakeven Analysis to Find Your Profit Point
man holding out empty pants pockets
Here Are 7 Ways to Increase Prices Without Losing Customers
Illustration on network marketing
3 Types of Network Marketing Programs to Make Money
Business introduction
How to Seal the Deal in Seven Seconds
Man standing at podium, giving speech, crowd in background
7 Tips to Help You Overcome Your Fear of Public Speaking
Woman Grocery Shopping Using Coupons
Design Tips and How to Make Coupons to Attract More Customers
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What Is Internet Marketing?
Business women looking at plans in a meeting
Here Are Helpful Tips on How to Write a Market Feasibility Study
Business Networking Definition
What Is Business Networking?
How Do You Define Marketing in Business?
Hands of person holding clipboard of market research surveys on a city street
DIY Market Research Keeps Your Business Vital and Growing
Business people networking at conference on atrium balcony
How to Tell a Prospective Client What You Do
Cross-promotional marketing helps you reach customers more efficiently
Cut Costs Gain Customers With Cross-Promotion Marketing Partnerships
Vlogger helping a company with social media marketing
What Is Social Network Marketing?
Bodyguard opening limousine for celebrity arriving at red carpet event
Top 10 Ways to Get Famous & Increase Your Worth as an Expert
Business people shaking hands in warehouse
Want to Increase Your Sales? Try a Collaborative Selling Approach
Cold Calling Is Still Effective if Done Right - Here's How
A saleswoman rings a doorbell.
How Does Multilevel Marketing Work & Why Is It So Appealing?
Two men shaking hands through smartphone.
Get Started on Social Media With a Plan for Business
sales strategy
Beat Your Competition with a Triple-Tiered Sales Strategy
Trade show
10 Ways to Master the Trade Show Giveaway Game
young woman using laptop in kitchen
7 Ways to Use Pinterest in Your Small Business
Projecting a trustworthy image.
Business Success: How You Can Present a Trustworthy Image
Man designing logo with pen and paper in front of computer keyboard
How to Create a Great Business Logo and Tag Line
Illustration of a group of people dancing with gift boxes in front of a Christmas tree.
The 8 Essentials of Corporate Gift Buying
Marketing plan
4 Time-Saving Hacks for Creating a Comprehensive Marketing Plan
Sample business Christmas card wishing happy holidays and a wonderful new year
How to Choose Business Christmas Cards and Properly Address Them
Mature businesswoman in discussion with colleague
The Sales Tips Every Small Business Owner Needs to Know
woman sitting in front of a computer
40 Blog Post Ideas for Your Small Business Blog
Advertising chart
How’s Your Brand Working For You?
Two young designers discussing ideas
Business Plan Tips: How to Write the Competitor Analysis Section
salesman showing couple a brochure
5 Strategies to Effectively Sell to Big Corporations
Groupon website
What You Need to Know About Groupon and Small Businesses
The Scarcity Principle and Diamond Marketing
Learn How to Use the Scarcity Principle in Marketing Campaigns
Image shows a woman in a suit introducing herself to someone. Text reads: "Components of an effective and powerful elevator pitch: who you are; how you're different; what you do; what happens next; your ideal clients; an attention-getting hook. Her speech bubble reads: 'Hi, I'm sara jordan–i'm a communications consultant in the non-profit sector!'"
6 Steps for Writing a Powerful Elevator Pitch
Female yoga instructor with digital tablet and video camera filming, vlogging on yoga mat on deck patio
What Are Some Reliable Video Distribution Services to Try?
internet research for marketing
Common Market Research Mistakes of Your Small Business
Angry customer complaining to chef in restaurant
Unhappy Customer? Here Is How to Handle a Customer's Complaint.
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Try These Low-Budget Online Marketing Ideas for Your Small Business
5 Ways You Can Negotiate More Effectively
How to Create an Unforgettable 5-Minute Presentation
Blank billboard in field
10 Famous Advertising Slogans
Two elevator doors side by side
5 Do's and Don'ts for Your Elevator Pitch
Door-to-door market researcher asking an older woman survey questions.
5 Ways to Improve Your Business With Market Research
Blocks spelling "what's your story?" representing writing a small business person's biography.
Follow These Tips to Write an Intriguing Small Business Owner's Bio
Woman selling jewelery at a craft fair.
6 Secrets for Selling More at Trade Shows and Craft Fairs
Businessman giving PowerPoint presentation to table of executives
4 Rules for Creating and Delivering Memorable PowerPoint Presentations