Strategies to Becoming a Successful Affiliate
Affiliate marketing is a low-cost way for merchants to build awareness and showcase their products and services. The model is simple; it works as a commission-based referral system. A partner or affiliate markets a merchant's products for a "piece of the pie."
Affiliate marketing experts often make an income that can tally over five figures per month. However, only 1 to 5% of thousands of marketers achieve this level. When an affiliate reaches this elite level, they are often referred to as a "super" affiliate.
How does one become a super affiliate? Can anyone do it? Super affiliates have common tactics that they embrace and put into place. Anyone can become a super affiliate, but it will not come without blood, sweat, and a hefty time commitment. The typical super affiliate possesses the following traits:
- Thirst for Knowledge
These three traits combined with the following strategy gives you the formula for the makings of a "super" affiliate.
Find a Unique Niche
The mistake that many affiliate marketing hopefuls have in common is that they try to offer everything under the sun rather than focusing on a specific niche market. Do not scatter your efforts, focus on your niche, promote it, and sell it well.
Search Engine Marketing
Once you've built your affiliate storehouse, you will need to promote it. Many affiliates use pay-per-click engines. I suggest that you learn how to achieve organic search results or hire a search engine marketing company. It will save you from spending all your profits on pay-per-click engines. Only use pay-per-click engines if you know what you are doing. Otherwise, all your profits may end in the hands of Google Adwords or Overture.
Know Your Product, Know Your Audience
Create a resource. By taking the time to learn about the products and/or services that you are offering you can create information that builds your credibility. That credibility builds trust. If your viewers do not have trust in you more than likely, they will not purchase from your storehouse. If you want more information on the psychological process that an online buyer goes through I to suggest that you read my article on the Five Levels of Internet Marketing and the Sales Process.
It will help you in creating a website that converts well, which in return will increase your cash flow.
Don't Put All Your Eggs in One Basket
Promote products from different merchants. This way if you have a problem with receiving payment from a merchant, or their products do not convert well the effects on your business will be minimal. Watch out for exclusivity agreements; remember this is your business. Protect yourself and diversify so that you do not feel the famine effect if something goes wrong. There is absolutely nothing wrong with promoting niche products from different merchants.
Seek Knowledge and Embrace Change
If you are familiar with Internet marketing at all, you know that what worked three months ago may not work today. Stay on top of the trends. Seek knowledge, start by learning something new about affiliate marketing daily. For example, remember those marketing tools called "banner" that use to drive sales at an astronomical rate a few years ago? Well, those banners developed a term called "banner blindness." That means most online viewers will not click on banners even if they do pertain to what they are looking for.
To be a "super" affiliate you must always spend time reading, learning, and embracing the changes in Internet marketing.
Don't Give Up
It's hard to do, and most of the time those dabbling in affiliate marketing give up way too soon. Monitor your statistics, watch to see what is working and what is not. Make changes when necessary. Do one thing daily to promote your storehouse and be patient. Before you know it, you will start getting payments.
Remember that it will not happen overnight. Encompass and develop the persistence, patience, and knowledge. Then follow the tactics I've mentioned above, and you are on your way to becoming a "super" affiliate.