14 Pros and Cons for Starting a Business With Family Members
If you have the opportunity to start a business with family members—or join an existing family-owned business—then you need to think long and hard about that decision.
Deciding whether or not it's smart to start a business with family members, including a spouse, is not as crystal-clear as your affection for the people who make up your family. And as in many families, disagreements arise even among experts on whether it’s wise for family members to start and operate a business together.
Two distinguished experts on the topic maintain polar opposite positions on starting a business with family.
Joachim Schwass, director of the Global Family Business Center at Lausanne-based International Institute for Management Development (IMD), cited numerous studies that show family-controlled and quoted companies create more wealth and outperform public corporations on many metrics including total returns and cash flow. In addition to that, he concluded that family-owned businesses have a greater incentive when it comes to prudent management, given the common aspiration to pass on a healthy business to the next generation.
In contrast, John Van Reenen, a unit director at the London School of Economics, believes family-controlled corporations seriously lack meritocracy in that the choice of chief executives and key leaders usually is limited to family members. Moreover, this arrangement lowers the drive of next-generation leaders to excel, tending instead to slacken off given the certainty of gaining a profitable position within the company. As a result, many family-controlled companies trend downward over time in terms of growth and innovation.
And both experts have a point. On the one hand, the list of successful family-owned and controlled companies is impressive. With names like Foxconn, Nike, Volkswagen, Samsung Electronics and Wal-Mart gracing the top spots on the list of family-owned businesses, a powerful case could certainly be made for the viability of starting a business with family.
When making your own decision about whether or not to start a business with family members, consider some of the pros and cons.
- You’re in the zone when it comes to internal relationships and collaboration. You've spent plenty of time with your family, you know and understand their interaction style, and you're less likely to be caught off guard by unforeseen character flaws that could spell disaster for a company.
- Your co-workers are more than just peers or business partners. They’re friends you count on and family members who genuinely care for you, so business relationships with family members are likely to be much more empathetic.
- Key people also are stakeholders in more than just the success of the business. They're united by a common goal and likely willing to make great sacrifices for the success of the company.
- The mood in the workplace is more relaxing because you’re comfortable with people around you, and there's no need for small talk.
- Because all of the family members know each other well, there typically is less pressure when it comes to financial performance and more flexibility on time needed to realize returns on your investment.
- Family-owned businesses often deploy brands that have a stronger market appeal because they convey tradition, hard work, and craftsmanship. Think Levi’s, Gucci, Beretta, Ford, Nike, Hasbro, and Mars. Part of the success of these companies can be tied back to their family appeal.
- It’s easier to get the ball rolling if you’re launching a company fast because you won't have to bother with interviewing potential partners, checking backgrounds, or following up on the certifications and qualifications you've been told.
- Things can become too comfortable, which tends to slow down the growth of the business in the long run, reduce the drive for excellence, and undermine professionalism in the workplace.
- Conflicts in the workplace may carry over to your personal life, creating serious rifts between family members if the disagreements are momentous enough. Some conflicts persist and sometimes extend to court litigation, permanently damaging relationships between siblings, parents, children, and relatives.
- Fresh ideas may be harder to come by, as outsiders and non-family members within the business may find it more difficult to join the closed loop of family decision makers.
- Unfair business practices, such as having little-to-no system of meritocracy in place, tends to emerge in family-owned businesses where the succession of the company is all but guaranteed to the next family member in line. This can deter talented candidates and employees who otherwise would be motivated to excel and move up within the organization. Moreover, unqualified or ill-equipped family members can become leaders, which results in mediocre business performance.
- Leadership succession may become a source of serious conflict if clear guidelines have not been established well in advance. Squabbles between siblings and other key members in the company can create permanent rifts in family relationships.
- Too much family tradition and common upbringing may promote closed-mindedness, intensify the resistance to change, and impede both creativity and outside-the-box thinking. Family-owned businesses are less likely to innovate unless they bring in outside help to stir up the environment.
- Leaders may encounter a reluctance in making important decisions that negatively impact a family member. If a family member who's an employee or partner isn't pulling his weight or isn't delivering on promises made, it'll be a tough conversation when it comes down to addressing a potential change in position for that person.