Shelley Elmblad

Personal finance software, financial planning, taxes
University of Wisconsin


  • Worked in a variety of business environments and has been researching and teaching others ways to save money for more than 20 years
  • Published personal finance software and app reviews at and other outlets


Shelley Elmblad is a former writer for The Balance SMB covering personal finance software and apps, for four years.

Elmblad's experience includes owning and operating small businesses, teaching personal finance basics, and designing and teaching software classes. 

She's an editor for the Retirement Living Information Center and an online billing software contributing editor at