Shelley Elmblad

Personal finance software, financial planning, taxes
University of Wisconsin


  • Worked in a variety of business environments and has been researching and teaching others ways to save money for more than 20 years
  • Published personal finance software and app reviews at and other outlets


Shelley Elmblad is a former writer for The Balance SMB covering personal finance software and apps, for four years.

Elmblad's experience includes owning and operating small businesses, teaching personal finance basics, and designing and teaching software classes. 

She's an editor for the Retirement Living Information Center and an online billing software contributing editor at 


Elmblad holds a bachelor's degree in business administration from the University of Wisconsin with a major in management and a communications minor.

She has successfully completed additional coursework and certificates in public administration, computer networking, small business accounting, and small business management.