Shari Waters
Highlights
- Worked in retail for more than 25 years, including as a cashier, store manager, and shop owner
- Digital marketing consultant
Experience
Shari Waters wrote for About.com (now Dotdash) for almost six years, covering the retail industry. She has more than 25 years of experience in retail, starting when she agreed to work Saturdays in a sporting goods store for a family friend.
Waters has been a cashier, sales clerk, store manager, and shop owner in various sectors of the retail industry. She has served as a consultant to retailers and small businesses and participated in several retail round-table discussions with the National Association of College Stores.
Waters also has extensive communications and marketing experience and is currently the graphics/web manager for the South Carolina Department of Public Safety.
Education
Waters has an associate's degree in marketing and management from East Georgia State College. She also attended Ogeechee Technical College.
Latest From Shari Waters
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Question to Ask When Opening a Retail Store
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15 Things Customer Service People Should Never Say to You
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How Retail Stores Can Save Money On Operations by Cutting Expenses
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Easy Recommendations for Retailers to Increase Profit
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What Is a Bill of Lading?
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How and Why Retailers Should Blog
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Why Store Atmosphere Matters to Your Customers
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Valentine's Day Retail Display Ideas
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What Is a Point-of-Purchase Display?
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Is Your Store Ready for a Mystery Shopper to Give You a Good Grade?
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How Do Your Get A Store Ready for a Power Outage?
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10 Ways to Market Your Retail Store in the Virtual World
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Learn About the Different Retail and Store Location Options and Types
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Does Mixed Merchandising Help Your Store Maintain a Good Balance?
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Parts of a POS Cash Register System
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Visual Displays Photo Gallery