Shari Waters
expertise
Retail, Small Business, Marketing,
currently
Graphics/web manager for the South Carolina Department of Public Safety; digital marketing consultant
education
East Georgia State College, Ogeechee Technical College
Highlights
- Worked in retail for more than 25 years, including as a cashier, store manager, and shop owner
- Digital marketing consultant
Experience
Shari Waters wrote for About.com (now Dotdash) for almost six years, covering the retail industry. She has more than 25 years of experience in retail, starting when she agreed to work Saturdays in a sporting goods store for a family friend.
Waters has been a cashier, sales clerk, store manager, and shop owner in various sectors of the retail industry. She has served as a consultant to retailers and small businesses and participated in several retail round-table discussions with the National Association of College Stores.
Waters also has extensive communications and marketing experience and is currently the graphics/web manager for the South Carolina Department of Public Safety.
Latest From Shari Waters
-
Question to Ask When Opening a Retail Store
-
How Do I Buy Wholesale Merchandise and Open a Store?
-
What Is a Bill of Lading?
-
What Is a Retailer?
-
Balancing the Cash Drawer
-
What Is a Stock Keeping Unit?
-
What Is a Category Killer?
-
What Is the Acid Test Ratio?
-
5 Mistakes to Avoid When Selling Your Small Business
-
What Is a Purchase Order and How Can It Benefit Your Business?
-
What Is a Point-of-Purchase Display?
-
10 Simple Ways to Increase Retail Sales When It's Slow
-
The Retailer's Guide to Free On Board (FOB)
-
What Is Equity Financing?
-
What Is Gross Profit Margin?
-
How to Estimate Retail Store Rent Costs