Shari Waters

  • Worked in retail for more than 25 years, including as a cashier, store manager, and shop owner 
  • Digital marketing consultant 


Shari Waters wrote for (now Dotdash) for almost six years, covering the retail industry. She has more than 25 years of experience in retail, starting when she agreed to work Saturdays in a sporting goods store for a family friend.

Waters has been a cashier, sales clerk, store manager, and shop owner in various sectors of the retail industry. She has served as a consultant to retailers and small businesses and participated in several retail round-table discussions with the National Association of College Stores.

Waters also has extensive communications and marketing experience and is currently the graphics/web manager for the South Carolina Department of Public Safety. 


Waters has an associate's degree in marketing and management from East Georgia State College. She also attended Ogeechee Technical College.

About The Balance Small Business and Dotdash

The Balance Small Business makes launching and managing your own business easy. It is home to experts who provide clear, practical advice on entrepreneurship and management. Whether you’re just starting up or you want to take your company to the next level, The Balance Small Business will answer your questions and turn your business dreams into reality.

The Balance Small Business is part of the Dotdash publishing family. For more than 20 years, Dotdash brands have been helping people find answers, solve problems, and get inspired. We are one of the top-20 largest content publishers on the internet, according to comScore, and reach more than 30% of the U.S. population every month. Most recently, Dotdash was named Publisher of the year by Digiday, a leading industry publication.