A Facebook page allows you connect and engage with your market through the largest social network. The good news is, setting up a business page takes only a few minutes. All you need is a Facebook Profile, which requires a valid email address, a digital photo file of yourself, and a few minutes.
Facebook Profiles VS Pages
When Facebook started, people made profiles. As the platform grew, and businesses began to use it as a marketing tool, Facebook offered the ability for businesses to create pages. The advantage to pages was that it allowed more followers than profiles, which limits friends to 5,000.
This was all fine and good until a few years ago, when Facebook began to limit the number of fans (people who "Liked" your page) from seeing your content on their newsfeed. Your choices at this point were to either find a way to increase engagement so Facebook would feed your content to more people or pay to "boost" your post.
The question then became, which type of Facebook option should you use?
As annoying as having the rules changed is, you're still better off to have a fan page at Facebook than personal profile for your business. This is partly due to the limit of friends you can have on a profile, but also, there is some suggestion that Facebook is screening what appears on profile pages to prevent spam or too much marketing content.
Other reasons to use a Facebook Page for your business include:
- Facebook now has set up tons of cool features to attract your market such as polls, giveaways, events, services, jobs, community and more.
- Pages provides analytics such as showing which posts have the most engagement, and information about the people who are visiting your page.
Another consideration is that usually in a profile, if you're also sharing personal information, you're going to want to have privacy settings, which can prevent people from finding you. While you might want to have some privacy as a person, you probably don't want to make it hard for potential customers and clients to find you on Facebook.
How to Sign Up for a Facebook Profile and Create a Login
If you're not already on Facebook, the first thing you need to do is to sign up for a Facebook profile and create your Facebook login.
Simply visit Facebook and follow the instructions to create an account, using your name, email, date of birth (which you can hide from anyone or everyone within your privacy settings), gender, and password.
After you enter in that information, click the sign-up button. A confirmation email will be sent to the email address you specified. Use that email to validate your new account and complete your Facebook profile setup.
It doesn't hurt to complete your personal profile so that Facebook knows you're a real person. Add a photo and a little information about you. It doesn't have to be too personal. You want enough that Facebook doesn't wonder if you're a fake account. Some things you can add include:
- Adding in your favorite sayings in Favorite Quotations.
- Write a snappy bio.
- Include photo albums.
- Include your workplace.
- Add in your alma mater(s).
- Include your hometown.
- Add your family members.
- Update your marital status.
- What you’re looking for: Friendship, Networking, Men, Women.
You can add as much or as little information as you like. Just keep in mind that you'll need to be aware of your privacy settings if you want to keep some of your information private, accessible only to close friends and family.
Once your profile is done, you can create a business page.
Creating Your Facebook Business Page
Creating a Facebook business fan page is fast and easy as well.
- In the top menu, click on the Create then Page from the drop down list.
- Click on Business/Brand, unless you're a Celebrity or Public Figure.
- Next, just follow the steps to name your page and add a banner picture, profile picture (i.e. logo) and description.
- You'll be prompted to invite people to "Like" your page. Some people find this annoying, so carefully consider whether you'll broadcast to your friends to like your page or if you just want to promote your Facebook page.
You can make changes to your page and even add admins to help you manage the page by clicking the three-dot menu item below your header graphic (next to Share Button).
Facebook Pages has many features you can use to attract and engage your audience. Consider having a poll or a giveaway. You can host an online event.
Success with a Facebook Business involves planning and seeking engagement from your followers. Many online businesses have theme days such as Make 'Em Laugh Mondays where they share something funny for Freebie Friday, where they give something away.
You can post videos, or better yet, use Facebook live to share information or news with your fans. You can also add a Facebook Group to build a greater sense of community with your market.
Facebook offers a great free way to connect with people and let them know about you and your business. Be careful about relying too much on Facebook in your marketing needs though. Facebook often changes it's algorithm or tactics that can impact how much you reach your followers. Facebook should be just one part of a comprehensive home business marketing plan.