Fun Facts For See's Candies Lovers

Profile of a Warren Buffet Company

Close ups of See's Candies confections
••• Susie Wyshak

See's Candies Trivia by the Numbers

  1. See’s sells over 26 million pounds of candy per year, in its two factories in Los Angeles and South San Francisco.
  2. See’s makes over 1 million pounds of candy per year specifically as sample giveaways for customers—the secret to food business success. These samples are what created the "Happy Habit" (their long-time slogan) for many of us.
  3. See’s produces over 1 billion pieces of candy annually
  4. Chocolate is See’s highest volume ingredient – more than 12 million pounds of chocolate is used each year in their candy. For the past 26 years, See’s has used a special formula of chocolate from the family-owned Guittard Chocolate company. Little known fact: you can see the See's lollypop factory from the Guittard Chocolate factory. That's local sourcing!
  1. On July 18, 2012, See’s Candies set the Guinness World Record for “World’s Largest Lollypop.” The lollypop was made at the See’s lollypop factory at Burlingame, CA and weighed 7,003lb. The 16 feet and 7 inches tall lollypop was chocolate flavor.
  2. See’s makes 47 million lollypops per year. 15 million of these are butterscotch, the best-selling flavor.
  3. The lollypop factory can make up to 500,000 lollypops per day, which is 600 per minute!
  4. The See's Facebook page has nearly 1 million likes. Given that this company is not a national retail brand, that's pretty impressive!

    How Has See's Kept up With the Times and Thrived as Tastes Change?

    • Some of the most popular See's candy flavors include Milk Chocolate Bordeaux, Scotchmallow, and California Brittle. The most popular lollypop flavor is Butterscotch.
    • See’s is not gluten free certified, but all of the products and factories are gluten free. As part of getting a gluten-free certification, the inspector verifies that raw ingredients are being sourced from an NSF certified gluten-free supplier. According to a spokesperson, because See's ingredient suppliers are not certified gluten free, at this point the company is not planning on pursuing certification.
    • See's lollypops are made in a nut-free facility. 
    • Vintage street team-style marketing got the word out about the original See's store in Los Angeles, according to the Los Angeles Times: "Tapping into the growing L.A. love for the automobile, [Charles] See employed couriers riding sidecar-equipped Indian motorcycles decorated with miniature replicas of the shop with the black-and-white See's logo to deliver chocolate around town."
    • See's has stopped making various flavors as tastes and customer preferences changed. Do you know these flavors?
    • Anise Lollipop
    • Black Walnut Cream and Bonbon
    • Brazil Nut Square
    • Coffee Nut Cup Caramel
    • Monterey Squares (Contained Dates, Prunes and Raisins)
    • Cocoa-Mint
    • Pineapple Jelly

    How Much Brand Equity Does See's Candies Have?

    So much that they can raise the price 5-10 percent each year. And we keep coming back. For the price sensitive, they sell discounted gift certificates at Costco. And keep that cycle of comfort food a Happy Habit.

    As you can see, Warren Buffet's "dream company" has much to offer both the candy lover and the seeker of insights on businesses built to last.