University of Texas


  • CEO of a media consulting firm, offering his expertise to the best media practices for businesses
  • Co-author of two books about doing business online
  • Worked independently as a social media strategist from 2002-2016
  • Former contributor for The Balance Small Business


Scott Allen is a former writer for The Balance Small Business who contributed 80 articles in more than six years. As a current media consultant and the former social innovation architect for General Motors, he seeks ways to utilize social media in business operations. Prior to that, he worked independently as a social media strategist for 14 years, helping clients turn virtual relationships into real business. He co-authored two books: "The Virtual Handshake: Opening Doors and Closing Deals Online" in 2005, and "The Emergence of The Relationship Economy: The New Order of Things to Come" in 2008.


Scott has a bachelor's degree in communications from the University of Texas.