Scott Allen

  • Social innovation architect for General Motors since 2016
  • Co-author of two books about doing business online
  • Worked independently as a social media strategist from 2002-2016

 

Experience

Scott Allen is a former writer for The Balance who contributed 80 articles in more than six years. As a social innovation architect for General Motors, he seeks ways to utilize social media in business operations. Prior to that, he worked independently as a social media strategist for 14 years, helping clients turn virtual relationships into real business.

Awards & Publications

  • Co-authored "The Virtual Handshake: Opening Doors and Closing Deals Online" in 2005
  • Co-authored "The Emergence of The Relationship Economy: The New Order of Things to Come" in 2008

Education

  • Bachelor's degree in communications from the University of Texas, 1986

About The Balance Small Business and Dotdash

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