Matthew Hudson

Chief experience officer for Work Wear Safety Shoes in the Dallas/Fort Worth areaFormer president of Rick Segel & Associates, a speaking, writing, and publishing consortium. Author or co-author of three books on retail sales.


Matthew Hudson is a former writer for The Balance who contributed 87 articles during a period spanning more than five years. He worked for 26 years in retail sales before taking on the role of president and general manager of Rick Segel & Associates, later rebranded as @hudsonhead.

Hudson earned a doctorate in organization behavior from Northwestern University in 2003.

Awards & Publications

Hudson is the author or co-author of three books:

  • "The Retails Sales Bible," published in 2011
  • "Signs Sell," coauthored with Rick Segel and published in 2014
  • "Culturrific! The Roadmap to a Terrific Service Culture," published in 2017


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