Marketing & Sales Promotion

If you want to sell your products, first you have to sell yourself. We've got resources to help you develop marketing plans for your retail store, including sales promotion ideas like loss leaders, media buys and sales events. Plus, learn how to use branding and advertising to benefit your retail store.

Image shows a busy store full of customers and workers. Text reads: "Tips for increasing retail sales: rethink your pricing; connect with the customer; create store displays; host a promotional event; use social media; advertise more"

10 Simple Ways to Increase Retail Sales When It's Slow

Updated May 22, 2020

Calculating Display Ad Rates Diagram Per Column Inch

Everything You Need to Know About Advertising Rate Cards

Updated November 20, 2019

Two women shopping in a retail boutique during a special sidewalk sale event.

Essential Tips for Retail Promotion

Updated December 04, 2019

Store owner adding pricetags to clothes

How Loss Leaders in Retail Are Used to Attract Customers

Updated November 15, 2019

Woman looking at mannequins in boutique, smiling

These Sales Event Titles Will Have Your Inventory Flying off the Shelf

Updated December 11, 2018

Donation box on table with christmas tree in background

Here Is a List of the Christmas Promotion Ideas for Organic Retailers

Retail staff serving customers at sales counter

How to Survive Peak Sales and Holiday Shopping

Retailers with display booths at a trade fair

50 Smart Ideas for Marketing Your Retail Business

buy one get one free advertisement

Will a BOGO Event in Your Retail Store Make You Money?

Shopping in store

6 Types of Merchandise Your Retail Store Must Carry

Woman shopping at a small retail store offering a display of private label condiment products.

Private Label Merchandise for Your Retail Store

Hispanic couple shopping in grocery store

Choosing the Right Merchandise for Your Retail Store

Using social media in business

What Is Social Media?

How Retailers Use Coupons to Boost Sales

Close-up of newspapers

Here Is a Look at the Effective Newspaper Advertisements for Retail

More in Retail Small Business:

Starting Your Business Business Plans Store Operations Training Employees Customer Service Financial Analysis Inventory Cash Flow & Finances Loss Prevention Equipment & Technology Glossary Retail Industry