8 Restaurant Trends to Help Boost Sales
Are you looking for ways to boost your restaurant sales? There are many popular trends happening right now that offer easy ways to connect with more customers. From incorporating fresh, local foods and farm-to-table ingredients, to understanding the millennial customer, to making sure your employees are happy there are many simple yet trendy ways to improve your restaurant.
Farmer's Markets and Local Foods
Local foods have dominated the annual Culinary Forecast, published by the National Restaurant Association. People associate better value and healthy choices to local foods. Restaurants can add value to their menu by using local food vendors. This has helped the rise of Farm to Table in restaurants, as well.
Healthy Meal Options
Along with local foods, healthy food options, including right-sized portions, is another area of growing importance among customers. Does that mean you should cut French fries and onion rings off your pub menu? No. But you should consider adding low-fat, low-calorie options like lean cuts of meat and poultry, fish, and smaller portion sizes (at smaller prices).
Handcrafted, barrel-aged, locally sourced...all of these terms are popping up on drink menus across the country. In the race to be the trendiest bar in town, mixologists are creating new cocktails based on classic drinks. With low overhead and great food cost, cocktails, beer, and wine are a great way to boost restaurant sales.
One of the most popular food trends at the moment is fermenting. This ancient food preparation technique offers a salty-savory flavor that compliments many different dishes. Popular worldwide, fermenting is used to make everything from cheese to bread, to sauerkraut. A bonus of fermented foods is that they are typically inexpensive, ideal for keeping food costs down and profits up.
Bigger isn't always better when it comes to a restaurant menu. In an effort to control costs, many big chains have cut down the number of items on their menu and dropped items that don't fit with their brand. Olive Garden and McDonald's have both trimmed menus in an effort to save money and improve service. As an independent restaurant, the same principles apply.
The Millennial generation (those born between 1980-2000ish) is the largest US demographic. Comprised of people in their late teens to their early thirties, the Millennials are reshaping American business. For the restaurant industry, Millennials have their own distinct dining preferences. From the type of food they eat to how to market to them, Millennial dining trends are changing the way we eat out.
Restaurant Food Trucks
Food trucks are often an alternative to starting a traditional brick-and-mortar restaurant. However, many restaurants are rolling out their own food trucks as a way to reach more customers. If you have the resources and infrastructure to run a restaurant and a food truck, this is a great way to bring your food to the people.
Restaurants in Review
2019 saw several important trends in dining grow even bigger. Farm to table, local foods, and the Millennial customer are three areas that can build restaurant success. Other areas to look at include restaurant food trucks, right-sized menus, and employee engagement. Some trends are timeless, others are bit more of a fad, but all are important right now.