The Pros and Cons of Starting an Organic Hair Care Products Business
The global organic personal care market is expected to reach $15.98 billion by 2020 as many health-conscious and environmentally aware consumers seek organic products for all aspects of their lives, including hair care. Business opportunities involving organic hair care will grow along with the industry itself.
If you have the skills, the experience, and the interest, organic hair care products can form the foundation for an interesting small business. Before starting, it's important to decide what type of business you will run and identify some of the pros and cons of the industry.
Development vs. Sales
Your small business can develop, market, and sell organic hair care products, or it can serve as an intermediary, marketing and selling products developed by someone else. Businesses that develop their own products will have several more moving parts than those that simply market and sell products.
Creating your own brand requires an aptitude for chemistry, experience with hair care needs, and facilities for production, testing, and packaging. A small operation that produces only a handful of bottles at a time might be viable in a home setting, but a larger space likely is necessary for any significant volume.
The other option is to focus only on selling products developed by someone else. Working as an independent contractor, you would build a base of clients through various marketing efforts. Either way, a key part of the business is finding other hair care professionals in the community willing to vouch for your products or sell them in their stores.
In addition to a growing demand for organic products, there are several reasons why starting this type of business is a good idea:
- Products can be sold at participating salons, but they also can be sold directly to clients through online sales or personal delivery.
- A few successful stylists willing to vouch for your products can lead to a strong foundation for regular sales.
- You can make or market products that cater to the audience of your choice.
- Contacts and clients you developed as a stylist can help you launch your product. If you built a positive reputation as a stylist, most clients or colleagues at least will be willing to try your product.
Starting any new business can be challenging, but there are some drawbacks specific to selling organic hair care products:
- Despite the growing demand for organic products, competition is fierce in the hair care industry, and available shelf space in salons is scarce and dominated by large distributors.
- Research, development, and testing takes a lot of time. Without a lot of startup money, you'll likely need to continue working as a stylist while trying to get products ready for market.
- If selling while still serving clients as a stylist, some people may be turned off by a heavy sales pitch.
- Being successful requires expertise in two areas: hair care and organic ingredients. Specifically, it's important to know how different organic ingredients interact with different hair and skin types.