A Low Cost But High Return Real Estate Marketing Plan for New Agents
Any agent will benefit, but new agents can start fast and spend little.
Real estate marketing has changed quite a bit in the last few years. The Internet, blogging, and social networking have all had dramatic effects on how real estate professionals market themselves and their brokerages.
This series of articles will take the new agent, or the experienced agent who wants to improve their real estate marketing, through the steps to set up a killer Internet presence that will grow their business over time, and at a low cost compared to traditional print and media marketing.
The successful real estate professional of the future will be someone who has embraced the Internet and it's power in reaching a vast audience. They will understand the importance of a web presence that positions them as the real estate expert in their area.
It's easy to find a great deal of advice from "gurus" about what you need for a website, how to get it up and running, and what type of content will draw visitors and increase search engine results. Just be aware that a great deal of this advice is geared toward selling you something.
I'm going to give you step-by-step instructions here that will cost you very little money, yet bring you a great deal of business in the future. Check out these truths and myths to start.
First, a blog is a website, so don't continue to think of them differently. There are differences in how they store and display content, but you can make a blog-based site look like the websites you're used to, but it will be easier for you to maintain yourself, saving a huge amount of money.
Blogs also do better with the search engines, so you'll be accomplishing multiple Internet marketing goals by using a blog for your site. And, there is no better platform than the absolutely free WordPress blogging software . Learn how to make it work here.
With some basic instruction, you can be up and running with a WordPress blog site in short order. This article series will get you started, and it will point you to help at WordPress.org to get all the help you need from their help files and a community of users numbering in the hundreds of thousands.
Once you're blogging, you have some great current content on your site. But, how do you get more people to read it? And, with so few using news readers for RSS feeds, how do you get it out to them? Learn in this article/review how to set up an automated e-newsletter that is delivered on your schedule to email subscribers. It will look good, and do away with the need for drip email to stay in touch.
More on Using Facebook and LinkedIn for Real Estate Marketing
These two are major networks for gaining business. Facebook is personal, friends, and social, while LinkedIn is business oriented. They both can help to grow your business. With the right strategies and tools, you can automatically feed your blog posts to these networks as well. This re-publishing of what you're posting in your blog is another way to amplify your web presence without doing more work.
Using the Twitter Two-fer Strategy for Content
Sending out price and real estate statistics alerts is a great micro-blogging approach on Twitter. But, let's learn how to use those alerts again, automatically, and have them show up on your blog as a regularly updated alerts page.