4 Reasons to Promote Digital Information Products as an Affiliate
When looking to supplement or even replace your current income sources by starting an online business, you are faced with several important choices. Among the choices that have to be made up front is whether to create your own products or to promote other people's products as an affiliate.
Another thing you'll want to consider is whether you are going to create/promote physical products or digital information products.
Physical products are pretty much anything that you can hold in your hand. Thanks to the internet, most major “bricks and mortar” retail outlets like Wal-Mart and Target sell more and more merchandise online, in response to competition from companies like Amazon.com and eBay, no doubt.
Many affiliate marketers today like promoting physical products, especially if they are in niches that involve physical activity and/or equipment. Sports, fitness training, and gardening are some categories that come readily to mind.
Even if you are creating or promoting physical products, you should seriously consider adding digital information products to your product portfolio. Digital information products can include things like e-books, software, online video courses, and more.
Let's take a look at some of the benefits of selling digital information products online.
1. Faster Set-up Time
By making a commitment to the digital information products, a complete novice can set up a legitimate business infrastructure in a matter of days, if not hours. All it takes is picking a profitable affiliate marketing niche and selecting the right products from an online merchant/entrepreneur, promoting these products through your affiliate platform, and getting paid.
On the other hand, dealing with physical goods often means endless meetings with suppliers and transport companies to secure your business channels. In the real world, we often face significant delays. Dealing with physical products can take several days, weeks, or even months to get started.
2. No Inventory Hassles to Worry About
Digital products don’t have to be stacked in your basement, garage, or at a warehouse somewhere. When sales are made on your behalf, it’s a direct file download from ClickBank or an independent merchant’s website to the customer. Even when you deal with hybrid products like DVDs, you will not be responsible for their storage.
No inventory, no cost of goods, no shipping fees, and the ability to give your customers instant access make digital information products a very attractive offer.
3. (Almost) No Back Office Issues to Deal With
Most reputable merchants will take care of all customer service-related issues and refunds. At worst, you may have to help a prospect with their file downloading, but that’s increasingly unlikely in today’s online-driven world. In addition, they will often offer affiliates marketing materials (e.g. suggested e-mails, advertising banners, etc.) that you may use directly or customize for your subscriber list.
As mentioned above, the only thing you have to do is generate traffic to your website and promote the products with your affiliate link, everything else is handled for you by the vendor you are promoting.
4. Profit Margins are Higher for Digital Products than Physical Products
We are fully into the information economy worldwide, and with people willing to pay a premium for great content, it’s not surprising that marketers who successfully navigate their niches are handsomely rewarded. Much like gold, oil, coffee and other valued commodities, information has great currency for those who understand its power and recognize its worth.
Don’t be surprised to find digital products offering fifty, sixty and seventy percent commissions – sometimes more! Contrast that with most physical products like shoes or consumer electronics, where low margins mean that you must do a lot of volume business to make any meaningful income.
In presenting the benefits of promoting digital products, we are in no way dismissing the value of adding physical products to your affiliate marketing business at some point in time. In fact, the nature of your niche may demand that you promote both as soon as possible so that you have both the instructional and practical sides of product sales covered.
Places like ClickBank and others are not only newbie-friendly when it comes to finding digital products to offer your subscribers, but they offer a tremendous amount of tips and tricks in case you feel bogged down by the affiliate marketing jargon. Once you have decided on this route, keep seeking out the best advice and never stop learning about the marketing process.
The selling of digital products – digital information products to be more precise – can be extremely lucrative, especially for those with the passion and motivation to help others succeed.