Small Business Guide to Increased Sales at Christmas

How Your Business Can Have the Most Profitable Christmas Ever

Woman in office cubicle decorated for Christmas
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Christmas shapes the business year and for many businesses, determines whether they're going to end up being profitable in any given year. So most of the articles in this holiday business collection focus on what your small business can do to increase sales through this critical festive season.

The importance of year-end holiday sales is clearly illustrated by statistics from the National Retail Federation:

  • 20 to 40 percent of yearly sales for small and mid-sized retail businesses occurs in the last two months of the year.
  • Holiday sales in 2017 totaled $687.87 billion, up 5.3 percent over the previous year and the largest increase since the 5.2 percent year-over-year gain seen in 2010 after the end of the Great Recession.
  • Retail sales in the last two months of 2018 - excluding automobiles, gasoline and restaurants - are expected to increase between 4.3 and 4.8 percent over 2017 for a total of $717.45 billion to $720.89 billion. This compares with an average annual increase of 3.9 percent over the past five years.
  • Surveys indicate that consumers will spend an average of $1,007.24 during the 2018 holiday season, up 4.1 percent from the $967.13 they said they would spend in 2017.

However, the holiday season is not just about increasing sales - it's also about connecting with the people around us, giving thanks and celebrating, so you'll also find articles about Christmas business traditions and business gifts - everything you need for your business to make the most of the Christmas season.

Christmas Business Traditions

Business Christmas Card Dos and Don'ts
The ins and outs of choosing and sending business Christmas cards, including what kinds of cards to send and how to properly address cards.

Company Christmas Party Ideas
Are you the one that has to come up with the plan for the annual Christmas party? Make your company Christmas party an event that staff want to attend rather than avoid with these party ideas.

Create Your Own Christmas Window Display
An attractive Christmas window display can be a real customer draw, luring customers into your store who might not have stopped otherwise – customers who are in a festive, spending mood. Use these five Christmas window display tips to create your own Christmas window display.

How to Increase Sales

5 Ways to Create a Holiday Retail Rush for Your Small Business
Use one or more of these marketing ideas to create your own "retail rush", bringing in as many potential customers as possible!

Increase Christmas Sales by Gifting Your Customers
The competition for Christmas shopping dollars is fierce, so small retailers really have to go the extra mile to bring in Christmas sales. Here are five ideas for gifting your customers that will help increase Christmas sales and possibly increase customer loyalty too.

10 Tips to Get the Most Out of The Week After Christmas
When you have a retail store, the week after Christmas can make or break your entire year. Prepare to make the most of it with these ten ways to make the most money in this critical week.

Credit Card Fraud Behavior Tip-Offs
Credit card fraud tends to increase over the holiday season. One way that your business can help prevent credit card fraud is by ensuring that all your staff are aware of these suspicious behaviors that may indicate someone's about to try paying for a purchase with a counterfeit or stolen credit card.

8 Rules for Good Customer Service
Good customer service is the lifeblood of any business. These eight simple rules will ensure that your business becomes known for its good customer service and allow you to reap the benefits that good customer service provides.

Tips for Handling Returns
To make the store return a positive customer experience, you need to be sure both your return policy and your return process match your customer service goals. These tips for handling store returns will ensure you're providing customer service rather than disservice.

How to Increase Online Sales

11 Ways to Sell Online Well and Cash in on the Holiday Sales Boom
Learn how to sell online well and boost your revenues this holiday season with these tips from SAP Canada.

Explode Your Sales With an Internet Marketing Campaign
Successful holiday internet marketing campaigns are within the reach of any business, no matter what your budget. Paula Polman shows you how to put together an affordable but extremely effective marketing campaign - in the space of a single dedicated day.

10 Ways to Increase Your eBay Holiday Sales
'eBay' and 'selling' are practically synonymous now, but that doesn't mean that you can just throw up a bunch of eBay listings and expect the money to roll in. This piece explains how to boost your eBay profits so you can make the holiday season your biggest sales season.

Turn visitors to your website into online shoppers with these rules for successful ecommerce website design.