The Hobby, Arts & Crafts niche of the U.S. retail industry generates more than $30 billion in annual sales. And while the biggest trends in U.S. retailing seem to be brick-and-mortar store closings and the death of small business retailing, the Hobby, Arts & Crafts niche is going strong, much to the credit of the clear mission statements of the largest Hobby, Arts & Crafts retailers.
That's why a frequently asked retail industry question is... What is it about the mission statements of the largest Hobby, Arts & Crafts retailers that have allowed them to thrive when other retail niches are finding it difficult to survive?
Bankrupt niche retail chains like Circuit City, Linens 'N Things, Borders, and Frank's Nursery & Crafts would like to blame their demise on the intense competition of global mass retailers like Amazon and Walmart. But the truth of the matter is that these retail chains lost their retail relevance before they lost their market share to the competition.
Buying wholesale and selling retail and making a profit in between is not a mission that can sufficiently sustain U.S. retailers anymore. In the age of the empowered customer, hobbyists, artists and crafters have unlimited choices and accessibility, including dealing directly with wholesalers that used to be invisible to the average consumer.
More than ever, it is imperative that Hobby, Arts & Crafts retailers clearly define their unique selling proposition which gives them a reason for being. This is rooted in their individual mission statements, which are not just corporate speak words hung on the wall of the boardroom anymore.
The mission statements of the largest Hobby, Arts & Crafts retailers provide specific guidance to employees about creating a customer experience that motivates customers to return. Without that, Hobby, Arts & Crafts retailers will lose their brand essence, their personality, and along with it, their competitive foothold against mass retailers that will sell any product in any category that they can, including hobby, arts, and crafts supplies.
The mission, vision, and values statement of each major Hobby, Arts and Crafts retail chain in the U.S defines their brand, and culture as well, which is the precursor to consistently creating a branded customer experience. Each mission, vision and values statement is as unique as the merchandise and shopping habits of the hobbyists, artists, and crafters that shop them.
Generally, the products that are offered by the largest Hobby, Arts, and Crafts retailers are not proprietary or unavailable via other retail channels. The only thing that is proprietary is the "how" of the retailing that they do, which starts in a clearly defined mission statement.
What follows is an index of Hobby, Arts & Crafts retailers in the U.S. Click the links to see the complete mission statement of each retailer, along with information about their history and headquarters.
While they aren't specifically Hobby, Arts & Crafts retailers, in the world of no boundaries retailing, companies like Amazon, Walmart, Target, and IKEA sell enough hobby products, art materials, and crafts supplies to be considered direct competitors in the niche, and are also included in this Hobby, Arts & Crafts mission statement index.