Glossary of Marketing Terms and Definitions

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Marketing is a very diverse industry involving any activity associated with buying or selling a product or service. Marketing professionals can work for large or small companies as in-house marketing professionals or work for one of the thousands of marketing companies nationwide. The goal is to get the attention of a target audience by using slogans, packaging design that promotes a brand image, celebrity endorsements, social apps with enticing videos or photographs, and general media exposure.

Even the small task of writing a thank-you letter or playing golf with a prospective client falls under the category of marketing.

A Marketing Dictionary Keeps You Up to Date

A marketing dictionary can be a helpful resource for marketing professionals because there are numerous terms used in the industry. Many terms have variations, and new terms are added daily, so it's important to stay current. Marketing terms should be approached with the following questions in mind:

  • What is the term?
  • What does it mean?
  • Why does it matter to marketing professionals?
  • Are there similar terms marketers also should know?
  • Are there relevant examples that help in understanding the term?

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