Marketing During Economic Tough Times

Marketing Budget
••• Getty Images / Christopher Futcher

It is true when businesses are facing tough times, the first thing most businesses do is pull their marketing budget. Many marketing professionals including myself will advise against this strategy. Studies have shown that in previous recessions businesses that continued to invest in marketing saw growth in their businesses while those that pulled their budgets saw a decrease in sales.

How can you market during a recession? There are low-cost and even no-cost ways to market your product and I am here to share with you the information that you need to keep your business on track even during these difficult financial times.

Why Shouldn't You Cut Your Marketing Budget During a Recession?
The news is all around us, we are headed for an economic downturn. Companies all over are tightening their budgets and their first inclination is to cut their marketing budget. Stop! Let me explain to you why more than ever you should consider your marketing spend as an investment and not an expense. Read More

Marketing Through an Economic Downturn 
It is true it's getting harder to market during these economic times. The truth is a recession affects three major areas when it comes to marketing. Learn how to handle the economic slow down by having a deeper understanding of these three areas and what you can do that your competitor isn't. Read More

How to Set Your Marketing Budget
Every week I receive questions on how much to spend on marketing. Determining how much of your resources to marketing within your company can be one the biggest obstacles that businesses face. It can also be a key component that can make or break a business. There are guidelines that will help in allocating your resources, learn what I recommend when it comes to marketing budgets. Read More

No-Cost and Low-Cost Marketing Tips
The biggest request in my inbox this January, "Laura, how do I save money in my marketing?" I hear you. Having two businesses of my own, I am always looking for ways to market that are low cost, but yet still effective. There are ways to do. It takes creativity and knowing your target marketing to be successful, but you can do it. I've found that the best tips come from those who are doing them and share them with you. Read More

How to Outsource Your Marketing
In today's economy, it's not uncommon for businesses to begin to look at the option of outsourcing their marketing rather than doing it in-house. Outsourcing can save you the overhead of a marketing department, but what should you look for when contemplating this option to ensure that it's successful and you don't get financial burned?

Inform yourself and learn what you need to know and what things you should look for to find the right marketing agency or consultant for you. Read More