What goes into market research? Learn about qualitative and quantitative market research methods, including causal models, competitive intelligence, interactive and online, focus groups, surveys, and web-tracking.
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Talking Points for Convincing Clients of Data Credibility
Consider the Rigor in Mixed Methods Market Research
Just Show Me the Numbers!
Business statistic documents
How to Use a Codebook to Analyze Market Research
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Here Are Some Tips on How to Conduct Market Research Surveys
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3 Methods for Analyzing Consumer Decisions
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Starbucks Market Research Surveys Customer Sentiment and Propels Brand
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Coke Fans Are Loyal Despite Brand Changes
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Here Are the Advantages and Disadvantages of Quantitative Research
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Bring Qualitative and Quantitative Methods Together With SEM
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Creating Consumer Profiles by Using Your Market Segmentation Skills
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Take a Peek Inside the Minds of Consumers
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Structured Equation Modeling - Step 1: Specify the Model
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Simplify Sampling for Surveys Research
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Gathering Competitive Intelligence
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Here's a Primer on Deductive and Inductive Market Research
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How Market Research Is Like Anthropology
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Learn About Using Cross Tabs as a Quantitative Research Method
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Find out When and to Use Open-End or Closed-End Questions
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What Is an MROC?