Techniques
What goes into market research? Learn about qualitative and quantitative market research methods, including causal models, competitive intelligence, interactive and online, focus groups, surveys, and web-tracking.
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Learn How to Maximize Traffic by Using Split Sample Testing
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Learn the Difference Between Primary and Secondary Research
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Marketing Research Theories: Applying Cognitive Theory
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How to Create a Code Book to Analyze Research
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Know When Qualitative Research Is the Strongest Choice
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Creating Consumer Profiles by Using Your Market Segmentation Skills
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Learn to Think Like a Screenwriter
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Here Are Some Tips on How to Conduct Market Research Surveys
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Coke Fans Are Loyal Despite Brand Changes
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What Were You Thinking...Just Before You Bought That?
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Talking Points for Convincing Clients of Data Credibility
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3 Methods for Analyzing Consumer Decisions
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Here Are the Advantages and Disadvantages of Quantitative Research
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Singing the Birth of Brand Management Blues
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Just Show Me the Numbers!
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Starbucks Market Research Surveys Customer Sentiment and Propels Brand
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Bring Qualitative and Quantitative Methods Together With SEM
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Structured Equation Modeling - Step 1: Specify the Model
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