Techniques

What goes into market research? Learn about qualitative and quantitative market research methods, including causal models, competitive intelligence, interactive and online, focus groups, surveys, and web-tracking.

Market Research
Team reviewing hybrid market research data.
The Compatibility of a Qual and Quant Union
Learn How to Maximize Traffic by Using Split Sample Testing
Text reads: "two types of market research: primary and secondary. Primary provides results specifically about your company. Secondary involved applying results of previously completed studies to your situation."
Learn the Difference Between Primary and Secondary Research

Learn More About Market Research