In a tough competitive landscape, you must prove that your marketing efforts are getting the desired results. Learn how to prove your effectiveness with various marketing ROI measurement tools—from financial techniques that measure traditional activities, to research methods that measure attitudes, perceptions and other intangibles.
Happy Indian couple shopping together
Give a Customer Satisfaction Survey for Great Results
Stratified random sampling produces a Representative Focus Group
What Is a Stratified Random Sample?
children with "thinking caps" on their heads
Tips for Preparing Data for Analysis and Triangulation
Sentiment Analysis is Key to Consumer Insights
What Is Sentiment Analysis?