Using Metrics
In a tough competitive landscape, you must prove that your marketing efforts are getting the desired results. Learn how to prove your effectiveness with various marketing ROI measurement tools—from financial techniques that measure traditional activities, to research methods that measure attitudes, perceptions and other intangibles.
:max_bytes(150000):strip_icc()/advertisements-on-building-in-city-against-sky-688923937-5c5609a846e0fb00012ba753.jpg)
Tips on the Simple Ways to Boost Brand Affinity and Increase Loyalty
:max_bytes(150000):strip_icc()/informal-meeting-in-an-advertising-agency-557920759-5ba445e5c9e77c0050256475.jpg)
Choose the Best Method for Dealing With Your Data
:max_bytes(150000):strip_icc()/GettyImages-683290612-591efa845f9b58f4c0dc58a9.jpg)
Market Research 101: Data Analysis
:max_bytes(150000):strip_icc()/GettyImages-497326529-5b04547c43a1030038174ec0.jpg)
How to Move Customer Satisfaction Ratings Higher
:max_bytes(150000):strip_icc()/business-woman-hands-inspection-about-point-of-profit-loss-on-business-report--1014768066-5c69e06dc9e77c00014763ef.jpg)
How Simple Linear Regression, Used to Analyze Quantitative Data
:max_bytes(150000):strip_icc()/GettyImages-500640484-56f9e1263df78c7841943c49.jpg)
Give a Customer Satisfaction Survey for Great Results
:max_bytes(150000):strip_icc()/GettyImages-157674111-56a5fc703df78cf7728ac630.jpg)
What Is a Stratified Random Sample?
:max_bytes(150000):strip_icc()/480585417-56a5fbca3df78cf7728ac53b.jpg)
Tips for Preparing Data for Analysis and Triangulation
:max_bytes(150000):strip_icc()/GettyImages_182657415-56a5fc025f9b58b7d0df5828.jpg)
What Is Sentiment Analysis?