Using Metrics

In a tough competitive landscape, you must prove that your marketing efforts are getting the desired results. Learn how to prove your effectiveness with various marketing ROI measurement tools—from financial techniques that measure traditional activities, to research methods that measure attitudes, perceptions and other intangibles.

Vivid company logos on billboards mounted to the side of a building on a busy street corner..

Tips on the Simple Ways to Boost Brand Affinity and Increase Loyalty

Updated September 16, 2019

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Choose the Best Method for Dealing With Your Data

Updated October 10, 2019

Secondary Data Is Commonly Used for Secondary Data Analysis in the Social Sciences

Market Research 101: Data Analysis

Updated October 01, 2018

Happy woman with small clipboard and pen looking at customer.

How to Move Customer Satisfaction Ratings Higher

Updated December 06, 2019

Business woman hands inspection about point of profit loss on business report.

How Simple Linear Regression, Used to Analyze Quantitative Data

Updated January 09, 2020

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Give a Customer Satisfaction Survey for Great Results

Stratified random sampling produces a Representative Focus Group

What Is a Stratified Random Sample?

children with "thinking caps" on their heads

Tips for Preparing Data for Analysis and Triangulation

Sentiment Analysis is Key to Consumer Insights

What Is Sentiment Analysis?

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