Market Research

The insights obtained by market research professionals serve as critical contributions to marketing, advertising, and publishing. Learn how to break into the field of market research or use it to super-charge your marketing operation and drive higher profits.
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Do You Have What it Takes To Be A Market Research Client Analyst?
A focus group
Market Research 101: Develop the Research Plan
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Learn About Market Research Problems, Alternatives, and Questions
Four business people review qualitative and quantitative information.
Can Market Researchers Overshare Findings With Their Clients?
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The History of Procter & Gamble's Brand Strategy
Team reviewing hybrid market research data.
Learn How to Maximize Traffic by Using Split Sample Testing
Text reads: "two types of market research: primary and secondary. Primary provides results specifically about your company. Secondary involved applying results of previously completed studies to your situation."
Learn the Difference Between Primary and Secondary Research
Three women and two men in a business meeting.
What Is Cognitive Theory in Market Research?
Movie Critics May Know Best for What Makes Marketing Successful
Little red-haired boy and girl looking at smartphone
Talking Points for Convincing Clients of Data Credibility
Consider the Rigor in Mixed Methods Market Research
Just Show Me the Numbers!
Business statistic documents
How to Use a Codebook to Analyze Market Research
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Here Are Some Tips on How to Conduct Market Research Surveys
Grocery Store Aisle Showing Too Many Products
3 Methods for Analyzing Consumer Decisions
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Starbucks Market Research Surveys Customer Sentiment and Propels Brand
coke bottles
Coke Fans Are Loyal Despite Brand Changes
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Here Are the Advantages and Disadvantages of Quantitative Research
High rise buildings with structural support beams.
Bring Qualitative and Quantitative Methods Together With SEM
Overhead view of a group of people separated by the color of their clothing into segments of a circle.
Creating Consumer Profiles by Using Your Market Segmentation Skills
Woman shopping for dairy in a food store
Take a Peek Inside the Minds of Consumers
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Structured Equation Modeling - Step 1: Specify the Model
Positive Feedback
Simplify Sampling for Surveys Research
A man looking out a window with binoculars as an example of doing competitive intelligence.
Gathering Competitive Intelligence
Businesswoman deep in thoughts
Here's a Primer on Deductive and Inductive Market Research
University students using technology in lounge
How Market Research Is Like Anthropology
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Learn About Using Cross Tabs as a Quantitative Research Method
Woman filling out a survey form
Find out When and to Use Open-End or Closed-End Questions
A rear view photo of a mid adult woman working on graphs for a presentation.
What Is an MROC?
Woman doing a survey for research
Reasons to Like and Not Like a Lickert Scale
Couple of business people at airport.
How Your Favorite Airline Wins Its Wings
Four business people review qualitative and quantitative information.
Qualitative or Quantitative? How to Choose a Method for Your Survey
Woman standing in a man's doorway with a clipboard conducting a survey.
Surveys Research: What Is a Confidence Interval?
Young man in supermarket comparing bottles of oil, rear view, close-up
How to Use Key Drivers to Analyze Survey Data
Student doing social media reserach
Deal With No-shows in Your Survey Research
Three women and two men in a business meeting.
Learn How to Create Strong Consumer Segments Surveys
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Learn How to Analyze Interview Data and Survey Responses
Surveys Research
Build Surveys and Questions Consumers Love to Answer
Target Market Definition
Consumer Segmentation by Investment Risk Tolerance
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Target Market Segmentation in the Hospitality Industry
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Solidify Segmentation and Watch Sales Soar
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How to Do Market Research by Selecting Data Sources and Search Tools
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Measuring Brand Equity
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25 Advertising Quotes To Inspire You
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Ralph Lauren Launches Multichannel Campaign to Appeal to Audiences
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Ride Sharing: Mi Coche, Su Coche
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How Market Researchers Choose Which Movies You See
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Conducting Quantitative and Qualitative Segmentation Research
coke polar bear
Coca-Cola Awarded for Advertising Innovation as Marketer of the Year
Market Researchers
Marketing Terms That Every Market Researcher Should Know
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Look Both Ways Before You Cross - Your Customers Are Driving
Conducting revolutionary marketing research
Revolutionary Technology-Based Trends in Market Research
Airplane landing on a runway
Here's How American Airlines Created the Successful Sky High Re-Brand
Digital privacy
The Relentless Science of Database Marketing
Girl with Lemonade Stand
Learn About Brand Management and the Importance of Market Research
Young professionals doing market research
What Is Market Research?
coke bottle chronology
Learn About Coca-Cola's Anti-Obesity Campaign
Example of probability sample with fourteen white eggs, one brown egg
How Probability and Nonprobability Samples Differ
Get a website to help promote listings
The 6 Best Real Estate Website Design Companies of 2021
Women Window Shopping
Identify Consumers' Brand Attitudes With Market Research
External and Internal Customers Discuss Re-Branding Plan
Does Your Brand Resemble the Old Recliner in the Den?