Laura Lake

  • Author of "Consumer Behavior for Dummies," published in 2009
  • Operated her own consulting business, assisting small- to medium-sized businesses with marketing strategies for more than a dozen years
  • Marketing experience working in multiple agencies

Experience

Laura Lake is a former writer for The Balance, contributing 182 articles over a period of more than 13 years. In addition to working independently as a marketing consultant from 1998 to 2010, Lake has worked for multiple agencies in positions ranging from manager to director of operations to director of e-business strategy to vice president of digital strategy and marketing.​

Awards & Publications

Laura authored "Consumer Behavior for Dummies," published in 2009.

Education

About The Balance Small Business and Dotdash

The Balance Small Business makes launching and managing your own business easy. It is home to experts who provide clear, practical advice on entrepreneurship and management. Whether you’re just starting up or you want to take your company to the next level, The Balance Small Business will answer your questions and turn your business dreams into reality.

The Balance Small Business is part of the Dotdash publishing family. For more than 20 years, Dotdash brands have been helping people find answers, solve problems, and get inspired. We are one of the top-20 largest content publishers on the internet, according to comScore, and reach more than 30% of the U.S. population every month. Most recently, Dotdash was named Publisher of the year by Digiday, a leading industry publication.