• Author of "Consumer Behavior for Dummies," published in 2009
• Operated her own consulting business, assisting small- to medium-sized businesses with marketing strategies for more than 12 years
• Marketing experience working in multiple agencies

Laura Lake is a former writer for The Balance Small Business, contributing 182 articles over a period of more than 13 years. In addition to working independently as a marketing consultant from 1998 to 2010, Lake has worked for multiple agencies in positions ranging from manager to director of operations to director of e-business strategy to vice president of digital strategy and marketing.

Lake is also the author of "Consumer Behavior for Dummies," published in 2009.