Laura Lake

  • Author of "Consumer Behavior for Dummies," published in 2009
  • Operated her own consulting business, assisting small- to medium-sized businesses with marketing strategies for more than 12 years
  • Marketing experience working in multiple agencies


Laura Lake is a former writer for The Balance Small Business, contributing 182 articles over a period of more than 13 years. In addition to working independently as a marketing consultant from 1998 to 2010, Lake has worked for multiple agencies in positions ranging from manager to director of operations to director of e-business strategy to vice president of digital strategy and marketing.

Lake is also the author of "Consumer Behavior for Dummies," published in 2009.


​Lake graduated from Missouri State University.

About The Balance Small Business and Dotdash

The Balance Small Business makes launching and managing your own business easy. It is home to experts who provide clear, practical advice on entrepreneurship and management. Whether you’re just starting up or you want to take your company to the next level, The Balance Small Business will answer your questions and turn your business dreams into reality.

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