Laura Lake
expertise
Marketing
education
Missouri State University
Highlights
- Author of "Consumer Behavior for Dummies," published in 2009
- Operated her own consulting business, assisting small- to medium-sized businesses with marketing strategies for more than 12 years
- Marketing experience working in multiple agencies
Experience
Laura Lake is a former writer for The Balance Small Business, contributing 182 articles over a period of more than 13 years. In addition to working independently as a marketing consultant from 1998 to 2010, Lake has worked for multiple agencies in positions ranging from manager to director of operations to director of e-business strategy to vice president of digital strategy and marketing.
Lake is also the author of "Consumer Behavior for Dummies," published in 2009.
Education
Lake graduated from Missouri State University.
Latest From Laura Lake
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Five Free Online Project Management Courses
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Learn About Sponsorship and How to Use It to Improve Marketing
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How to Market Your Business Online
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Find out Which Marketing Career Best Fits Your Personality
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Social Media: What Is Its Role in Marketing?
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What a Marketing Mix Is and Why It Is Important to Your Business
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What Is the Difference Between B2B and B2C Marketing?
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What Is Nonprofit Marketing?
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What Is Return on Ad Spend, or ROAS?
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Learn What Marketing Is and How It Is Used
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What Is Social Sentiment?
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Here Is Important Information for Conducting a Situation Analysis
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The Role, Responsibilities, and Skills of a Marketing Consultant
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Why Branding Is Important in Marketing
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What Are Potential Markets?
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What Is Advertising Research?