You can also read more about Laura's current and past work on her Google Profile: Laura Lake.
Laura knows that a clearly articulated and widely embraced marketing vision and well thought out strategy usually makes the difference between companies that succeed and those that fail. Effective marketing raises your bottom line revenues, lowers customer acquisition cost, increases customer retention and profitability.
Her success in the marketing world comes from her understanding of the challenges company face. She is a sought-after consultant who helps companies commit the necessary time to research, marketing strategy and development.
Laura's analytical thinking paired with creative ability and know-how gives her the edge when it comes to successful marketing initiatives.
Laura's educational background is in accounting, which has proved beneficial in the marketing field. It only took her first ROI calculation to realize she was on the wrong side of the equation. She has earned many awards and certificates in the Marketing and Advertising arena.
Laura is also the author of Consumer Behavior for Dummies, that was released in 2009.