Laura Lake
expertise
Marketing
education
Missouri State University
Highlights
- Author of "Consumer Behavior for Dummies," published in 2009
- Operated her own consulting business, assisting small- to medium-sized businesses with marketing strategies for more than 12 years
- Marketing experience working in multiple agencies
Experience
Laura Lake is a former writer for The Balance Small Business, contributing 182 articles over a period of more than 13 years. In addition to working independently as a marketing consultant from 1998 to 2010, Lake has worked for multiple agencies in positions ranging from manager to director of operations to director of e-business strategy to vice president of digital strategy and marketing.
Lake is also the author of "Consumer Behavior for Dummies," published in 2009.
Latest From Laura Lake
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Five Free Online Project Management Courses
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Learn About Sponsorship and How to Use It to Improve Marketing
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How to Market Your Business Online
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Find out Which Marketing Career Best Fits Your Personality
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Social Media: What Is Its Role in Marketing?
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What a Marketing Mix Is and Why It Is Important to Your Business
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What Is the Difference Between B2B and B2C Marketing?
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What Is Nonprofit Marketing?
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What Is Return on Ad Spend, or ROAS?
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Learn What Marketing Is and How It Is Used
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What Is Social Sentiment?
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Here Is Important Information for Conducting a Situation Analysis
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The Role, Responsibilities, and Skills of a Marketing Consultant
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Why Branding Is Important in Marketing
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What Are Potential Markets?
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What Is Advertising Research?