The Rule of 7 Can Radically Grow Your Business
If you want to be successful in attracting consumers to your business, applying the Rule of 7 may be your best bet.
The Rule of 7 is a marketing principle that states that your prospects need to come across your offer at least seven times before they really notice it and start to take action. Your prospects can be exposed to your offer significantly more than seven times, but they need to see it at least seven times. This helps them remember you amidst all the marketing and information overwhelm and positions you to get better results from your marketing efforts.
Here’s how to radically grow your business by utilizing it.
Expand Your Marketing Channels
Don’t restrict your marketing to one channel. Use as many channels as you want. Take a look at the biggest brands today and you’ll notice that they are everywhere. We can infer that they may be applying this principle. That goes for the really hot startups, too. In a 2017 Conversion XL blog post, marketer Shanelle Mullin described her transformation from being a diehard HipChat fan to someone who quickly moved over to the HipChat alternative Slack. (At the time of Mullin's blog post, HipChat was a web service for internal private online chat and instant messaging, which also included group chat.
Slack is a cross-platform communication app and directly competed with HipChat. The company subsequently acquired HipChat in 2018.)
Here’s what Mullin had to say back in 2017:
“During those three to four weeks, I can’t even begin to guess how many times I heard or read about Slack. TechCrunch, The Next Web, Fast Company, Gigaom, WSJ, Inc.—everyone was talking about this new app. I began to like Slack because it became more familiar to me than HipChat.”
Essentially, Mullin fell in love with Slack because she was seeing it everywhere. This wouldn't have been possible if Slack had been restricted to one medium. It isn’t impossible to do marketing and advertising and video marketing and everything in between. That might be just what your business needs to take off.
Leverage as Many Forms of Content Marketing as Possible
It’s easy to box yourself in when it comes to content marketing. But there are so many avenues for it. Content marketing goes beyond just blogging. You can create video content, start your own podcast, leverage user-generated content, have your content syndicated, and more.
While it can be difficult perfecting your content endgame, platforms like ClearVoice make it easy for brands to have influencers write for them. This is one of the higher-quality sites you can turn to for good copy from these influencers.
Make Frequency a Part of Your Strategy
Data from HubSpot shows that businesses that blog around 16 times or more per month get 3.5 times more traffic and 4.5 times more leads than businesses that blog less than four times a month. No matter your marketing strategy, the importance of frequency cannot be overstated.
Build an Email List
Email makes it much easier to reach out to the same people with greater frequency, making the Rule of 7 easy to implement. Global email marketing company Campaign Monitor says that businesses can expect a return on investment (ROI) of $38 for every $1 spent on email marketing. So, having an email list makes it much easier to reach out to your prospects multiple times. With email services like GetResponse, starting an email marketing campaign will cost your business virtually nothing. That investment will reap great rewards.
Start Contributing to Industry Blogs and Media Publications
It’s easier than ever to contribute articles and blog posts to a variety of publications if you can position yourself as an industry expert. If you have specialized knowledge about your industry, reach out to the major publications and blogs that resonate. This makes your brand more familiar in your niche.
Embrace Social Media
It goes without saying that businesses should be utilizing social media in today's environment. However, don't just stop at Facebook and Twitter. Look for industry-specific social media sites as well as new ones that are gaining in prominence. Be where your audience is.
Leverage Advanced Technology
Thanks to advanced technology, you can be omnipresent without having to do anything extreme or technical. With retargeting and remarketing, you can make sure the same set of people see you on their favorite search engines, social media sites, blogs, email inboxes, or other places they frequent online.
“Push notifications” technology is also increasingly gaining ground, making it easy to have your message displayed on your users' desktops at any time. Use these technologies to your advantage. Be “everywhere,” and watch your business skyrocket.