Are you someone who gets annoyed when holiday decorations show up in the store by the end of September? As a home business owner, you may want to rethink your opinion. The reason the holidays start earlier and earlier is that retail establishments want to jump-start people’s buying. As a home business owner, it doesn’t hurt to start your holiday marketing plan either. Regardless of what you sell, you can tap into the buying power of the holidays to boost your income. Here are tips for helping to create a profitable holiday marketing plan.
Determine How to Offer Your Product or Service as a Holiday Gift
Even obscure products and services can be given as a gift. For example, if you’re a virtual assistant, let your clients know you offer gift certificates, which you can create through PayPal, that they can ask their family to buy as a gift. Promote your product or service as a great gift idea on your website, social media and other marketing tactics you use.
Determine How Your Product or Service Can Help People During the Holidays
Help people understand why they should buy now by telling them how your product or service can benefit them during the holidays. This is ideal for service-based businesses that can help people save time or get things done during the busy holiday season. For example, if you’re a virtual assistant, you can take on tasks that give solopreneurs more time for the holidays. If you’re a pet sitter, let prospects and clients know you’ll be available over the holidays while they travel. Home cleaning, handyman work, and decorating services are all ideal for this time of year.
Bundle Your Products and Services Into a Great Deal
People love to get a lot for their money as well as discounts. This is especially true over the holidays when people spend a great deal of money. You can bundle your products or services into a holiday gift that offers both value and savings.
Give Your Website and Social Media Profiles a Festive Update
You don’t have to deviate too much from your current look as you don’t want to confuse people. But adding a few touches of the holiday season is a great way to remind people of the time of year and to help them buy from you. Adding a Santa cap to your profile picture, or red and green accents to your website helps put people in a festive mood.
Use Themes, Such as 12 Days of Christmas or a New Featured Item Every Day
Give your prospects and customers a reason to visit your site every day, either because they’ll be getting a great tip, a freebie or a deal.
Beef up Customer Service and Support
Because buying increases during the holidays, make sure you’re ready to take on the extra work. If needed, get additional help to deal with orders, deliveries, customer questions, and support issues.
Have a Black Friday and/or Cyber Monday Sale
Black Friday is the biggest shopping day of the year. You can take advantage of that by offering a big sale on that day. Let your email list and website visitors know in advance of the upcoming sale so they’ll be sure to have your business on their list of places to shop. If your business is primarily online, you can offer a Cyber Monday sale instead.
Reach out to Your Market
Let the world know about your holiday promotions. Find ways to get in front of your target market, such as through guest blogging, podcast interviews, and press releases. Don't forget to let your email list and social media followers know about your sales. You might even want to do a video talking about your great holiday offers.
Connect With Previous Customers
It’s much easier to sell to past customers than it is to generate new ones. Reach out to past customers offering them a coupon or something extra special for being a loyal customer, such as a percentage off their purchase or free shipping.
The holidays are a great time to take advantage of all the buying consumers are doing. The trick is to tie your product or service in a way they can save time or money, or as a great holiday gift.