The History of Chipotle Mexican Grill
The Story Behind Chipotle Mexican Grill
Chipotle Mexican Grill was founded by Steve Ells in 1993 and based in Denver, Colorado. The name Chipotle derives from the Mexican Spanish name for a smoked, dried jalapeño chili pepper.
Founder Steve Ells attended the Culinary Institute of America in Hyde Park, New York; afterward, he became a line cook for Jeremiah Tower at Stars in San Francisco, California. In 1993, Ells took what he learned in San Francisco and opened the first Chipotle in Denver, Colorado, near the University of Denver campus using an $85,000 loan from his father.
Ells and his father calculated that the store would need to sell 107 burritos per day in order to be profitable; however, after one month, the original restaurant was selling over 1,000 burritos a day. Ells had originally planned to use funds from the first Chipotle in order to open a fine-dining restaurant but instead focused on Chipotle Mexican Grill when the restaurants saw success.
By 2016, Chipotle was operating more than 2,000 restaurants, including 17 Chipotle restaurants outside the US, 11 ShopHouse Southeast Asian Kitchen restaurants, and the company is an investor in an entity that owns and operates three Pizzeria Locale restaurants.
Chipotle does not franchise its business, considering retaining ownership of all locations central to the ability to set the tone for employee culture, as well as to maintain its commitment to sustainable ingredients.
In 1998, McDonald's made an initial minority investment in the company.
By 2001, the company had grown to be Chipotle's largest investor. McDonald's' investment allowed the firm to quickly expand, from 16 restaurants in 1998 to over 500 by 2005.
In October 2006, McDonald's fully divested from Chipotle. This was part of a larger initiative for McDonald's to divest all of its non-core business restaurants - Chipotle, Donato's Pizza, and Boston Market - so that it could squarely focus on the main McDonald's chain.
Following McDonald's divestment, Chipotle bought back the few franchises it had sold and became 100% company-owned. Chipotle went public in 2007.
In late 2015, there were a series of E-coli outbreaks at various Chipotle Mexican Grill restaurants, including 11 Chipotle restaurants in Washington and Oregon.
The Centers for Disease Control and Prevention (CDC) reduced the number of cases connected to Chipotle from 50 to 37 cases on November 18, 2015 (with 24 in Washington and 13 in Oregon). This reduction of nearly 25% was based upon more sensitive testing which revealed the cases were not related to Chipotle.
The CDC has informed Chipotle that it identified six additional cases in which initial testing matches the E. coli strain involved in the Washington and Oregon incident.
In response to this incident, Chipotle said it took steps to make sure its restaurants were safe.
The company said it conducted deep cleaning at the restaurants that were connected to the E-coli outbreak, replacing ingredients in those restaurants, changing food preparation procedures, providing all necessary supply chain data to investigators, and surveying employees to be sure none have had any symptoms of illness.
Chipotle also said the company is expanding testing of key ingredients, examining all of its food-safety procedures to find any opportunity for improvement, and is working with two renowned food safety scientists to assess all of its food safety programs, from the farms that provide its food to its restaurants.
According to the CDC, there are about 48 million cases of food-related illness in the U.S. annually, including 265,000 cases of E. coli.
Chipotle in 2016
With profits still down significantly in 2016, Chipotle's future remains uncertain. In August 2016, Chipotle was hit with a class action lawsuit by nearly 10,000 employees for alleged "wage theft," in which a company makes workers put in extra time "off the clock" without paying them. It is expected that Chipotle will continue to fight the lawsuit.