Helen Reis

Helen Reis

Credit cards, Banking, Insurance, Personal finance, Finance
Senior News Editor
University of New Hampshire


  • Senior editor leading the news coverage for The Balance SMB
  • Former team leader and editor overseeing U.S. insurance coverage for Bloomberg News
  • Former editorial director of content syndication at Bloomberg
  • Veteran journalist who has covered banking, credit cards, insurance, and other finance topics 


Helen is a veteran journalist with more than 17 years of experience, mostly in business and finance news. She is passionate about making complicated topics easy for the layperson to understand and compulsive about accuracy and transparency. She joined The Balance in June 2019 and became senior news editor in May 2020 to lead the expansion of the site's personal finance news coverage.

Helen started her financial journalism career at American Banker in 1999 after four years as a reporter for two daily newspapers. In 2000, she moved to Bloomberg, where she served as a banking and insurance reporter and then as a team leader and editor covering the U.S. insurance trade and billionaire investor Warren Buffett. Helen’s team ran some of the biggest storylines in the industry, including the aftermath of Hurricane Katrina and the fall of AIG CEO Hank Greenberg. 


Helen has a bachelor’s degree in journalism from the University of New Hampshire, where she graduated summa cum laude.