Gigi DeVault
Highlights
- Experienced researcher, writer, and editor
- Holds MBA from the University of Washington
- Former senior market research analyst for an investment group
Experience
Gigi DeVault is a former writer for The Balance Small Business who contributed over 90 articles during a five-year period. She has been a researcher, writer, and editor for Bluebird Press since 2009 and for five years before that worked as a senior market research analyst for Russell Investment Group.
Education
DeVault earned a master's in business administration from the Michael G. Foster School of Business at the University of Washington in 2004. She also holds a doctorate in education from Washington, as well as her online instruction certificate from the University of California, San Diego.
Latest From Gigi DeVault
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How to Create the Ideal Consumer Profile
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What Is an MROC?
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Tips for Preparing Data for Analysis and Triangulation
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How Simple Linear Regression, Used to Analyze Quantitative Data
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Learn the Difference Between Primary and Secondary Research
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What Is Market Research?
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How Market Researchers Choose Which Movies You See
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What You're Missing if You Don't Have a Marketing Information System
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What Is a Market Research Focus Group?
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What Is a Stratified Random Sample?
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Market Research Determines Which Brands Consumers Favor
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Surveys Research: What Is a Confidence Interval?
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Here Are the Advantages and Disadvantages of Quantitative Research
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What Is Cognitive Theory in Market Research?
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Choosing Between Qualitative and Quantitative Research Methods
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Here Are Some Tips on How to Conduct Market Research Surveys