Diversity & Inclusion Pledge

white text on black background: our commitment to readers

The Balance Small Business is committed to answering your money questions. But we know many of our answers do not include solutions for readers underserved by the financial industry and financial publishing community. There are more complex challenges facing our Black, Indigenous, and other Readers of Color, and we must address these challenges in our content or we fail our core mission.

As a small business finance website, we believe we can make a lasting difference by increasing the diverse voices we work with and expanding the content and perspectives we publish. We have identified the following actions to take immediately, and we will continue to add to this list.

  • We will do the work to reduce any bias in our content. Anti-bias and anti-racist education will be a regular part of working at The Balance. We commit to reviewing content that accounts for 75% of our traffic to make sure it appropriately acknowledges and serves all audiences by the end of 2020. 
  • We will hire Black, Indigenous, and People of Color as writers, editors, and review board members to support our mission of providing equitable content to all readers. By the end of 2020, we pledge to have BIPOC reflect 20% of our editorial team and new content production, up from its current 5%.  
  • We will focus on representation, and amplify BIPOC voices. Finance is more than numbers. When readers personally identify with a person or story, they are more likely to be motivated. To further these efforts, we will launch a personal stories series at the end of August that showcases successes and challenges in the world of running a business, and pledge that at least 20% of those stories will be from BIPOC voices. 
  • We will highlight the importance of diversity in companies. We review and recommend financial products and services, and we want our readers to make educated purchasing decisions. We will highlight where companies stand on anti-racism, diversity, and social responsibility through our existing reviews, profiles, and roundups.

Most important, we know there is no progress without accountability. We hope and plan to get a lot right, but know we may get things wrong. However, we always promise to be transparent about our process. We will publicly provide a quarterly update on all these points and those we add to this page. 

Change is incumbent on us, and we encourage our readers to share their thoughts and ideas for improvement by emailing us at contact@thebalance.com