01Nordstrom Stores Mission Statement — Support the Employees Who Service Customers
It seems like every retail company in the world would have the same mission statement — to crush the competition and make as much profit as possible. And while that is the written or unwritten goal of 98 percent of all members of the U.S. retail industry this is not the only "mission" that defines their businesses. Dell, Best Buy, Target, Staples, Circuit City, CompUSA, and Blockbuster all want to dominate their retail categories and create profits, but each of them has a distinct way of doing their retail business, which should be aligned with and defined by their respective mission statements.
The mission of the Nordstrom Department Stores is all about customers and supporting the employees who deliver service to those customers. (See the Nordstrom mission, vision, and values below.)
Nordstrom Department Stores Founders Facts and Trivia:
Nordstrom retail stores have their roots in 1901, when John W. Nordstrom and Carl Wallin opened a shoe store in Seattle Washington. In 1928 John Nordstrom retired and sold his share of the store to two of his sons. In 1929 Wallin retired and sold his share of the business to the Nordstrom sons as well.
Nordstrom Department Stores Headquarters:
The Nordstrom headquarters are located where the business first began, in Seattle Washington.
Nordstrom Mission, Vision, and Values:
Although officially labeled a "goal," it is clear to anyone who is familiar with Nordstrom Department Stores that this is also the Nordstrom mission...
"At Nordstrom, our goal is to provide outstanding service every day, one customer at a time."
Further focus is provided to Nordstrom employees at all levels with this Nordstrom goal, which is also a management mission...
"We Work hard to make decisions in the best interest of our customers and those serving them."
Nordstrom provides further guidance to its employees about how to achieve the Nordstrom mission in a practical way every day with a clear description of the Nordstrom culture and what Nordstrom values...
We continue to cherish our shared experiences, celebrate our achievements and appreciate one another — just like family.
Use good judgment.
We trust each other’s integrity and ability.
We want you to take the initiative, and we'll support your efforts to deliver exceptional service.
Setting goals matters.
At Nordstrom, you can determine your own success and make a real difference by accomplishing the goals you set
It's your business.
Our employees have a personal, financial and professional stake in the success of our company.
Healthy competition is good.
We love to win.
We value open, honest and respectful communication.
We value people who drive results, and we regularly recognize outstanding performance — whether you're serving customers or supporting those who do.
Be a good neighbor.
Our company and our employees support hundreds of community organizations through contributions, outreach programs, special events and volunteering their time.
We work hard to offer great service to each and every customer and we believe great service begins with showing courtesy to everyone, customers and coworkers alike.
If you're passionate about fashion, this is the place for you.
Our door is always open.
It's important to us that every person who works here feels valued, welcome and cared for."
02Target Company Mission Statement and Purpose Reveal Values of Founders
The Target Company Mission Statement and official “Purpose” reveals the military and religious values of the Target founders, John Geisse and George Dayton. (Scroll down for Target's complete mission statement below.) See the Target Company Mission Statement (below) and see why Target is promising customers that they can Expect More innovation and customer service, and still expect to Pay Less
Target Mission/Vision Statement:
Today Target refers to its Mission statement as its "Purpose." The current Target Purpose is:
"We fulfill the needs and fuel the potential of our guests. That means making Target your preferred shopping destination in all channels by delivering outstanding value, continuous innovation, and exceptional experiences—consistently fulfilling our Expect More. Pay Less.® brand promise."
Although not substantially, the Target Mission Statement has changed in wording from the version published in 2012, which was:
"Our mission is to make Target the preferred shopping destination for our guests by delivering outstanding value, continuous innovation and an exceptional guest experience by consistently fulfilling our Expect More. Pay Less.® brand promise."
Two subtle changes reveal an important shift in focus for Target employees, who are charged with the responsibility of fulfilling the Target mission each day. The first difference is the addition of the sentence: "We fulfill the needs and fuel the potential of our guests."
It's unclear how Target intends to "fuel the potential" of its customers/guests, but the addition of a completely customer-centric statement at the beginning of its Purpose communicates that Target puts the needs of its customers/guests before anything else.
The second change is the phrase "in all channels." This communicates Target's commitment to providing a seamless, consistent, branded Target customer experience, no matter what retail channel — brick-and-mortar store, Internet shopping website, mobile app — those customers/guests are using to connect with Target's products and services.
Target Stores History and Founders
Target was founded as part of the Dayton Department Stores. The Dayton retailing company was founded in 1881 by George Draper Dayton in Minneapolis as the Dayton Dry Goods Company. John Geisse is the Dayton company executive credited with founding the Target concept for Dayton.
Target's headquarters are currently located in Minneapolis, MN.
03Costco Wholesale Mission Statement — Profits and Prices Revolve Around Ethics
Costco Wholesale founders and leaders believe that ethical business creates profits, so its mission statement revolves around four corporate values. (See the complete Costco mission statement below.) The Costco Code of Ethics is as straightforward as the Costco founders who created it, and the corporate guiding documents created by the founders still guide the company in its global retailing success today.
The inspirational nature of the Costco company mission statement, vision, and values and the successful execution of them, has led the Costco Wholesale Warehouse chain to be one of the world's largest retailing companies, with one of the most fanatically loyal customer bases the U.S. retail industry has ever seen. The Costco phenomenon around the world has been appropriately referred to as "The Costco Craze"
The Mission Statement of Costco Wholesale:
"Costco's mission is to continually provide our members with quality goods and services at the lowest possible prices. In order to achieve our mission we will conduct our business with the following Code of Ethics in mind:
- Obey the law
- Take care of our members
- Take care of our employee
- Respect our vendors
If we do these four things throughout our organization, then we will realize our ultimate goal, which is to reward our shareholders."
Costco Founders Facts and Trivia:
The first Costco Wholesale store was opened in 1983 by James Sinegal and Jeffrey Brotman in Seattle, Washington. Brotman was the son of a retailer and a law school student. Sinegal was a devout Catholic and self-made retail executive. It's easy to see why the concept of "ethics" was so important to the founders that they made it the cornerstone of the Costco mission, vision, and values.
Costco Wholesale Headquarters:
Costco Wholesale stores' headquarters are located in Issaquah, WA.
04Victoria's Secret Mission Statement — As Captivating as the Merchandise Mix
The mission statement of the Victoria's Secret women's lingerie retail stores and catalog is as "captivating" as the Victoria's Secret merchandise mix. (See the Victoria's Secret mission statement below.)
Victoria's Secret Founders Facts and Trivia:
The first Victoria's Secret women's lingerie retail store was opened in Palo Alto, California in 1977 by Roy Raymond because he was embarrassed when shopping for lingerie in typical department stores. The first Victoria's Secret mail order catalog was mailed in 1978. Raymond sold four Victoria's Secret stores and the mailorder catalog business to The Limited retail company in 1982 for $4 million.
Victoria's Secret Headquarters:
The company headquarters for Victoria's Secret, which is also the headquarters for its parent company Limited Brands, is located in Columbus, Ohio.
Victoria's Secret Lingerie Stores Mission Statement:
The mission statement for the Victoria's Secret retail chain is the same as its parent company, Limited Brands, and as "captivating" as the merchandise mix in the Victoria's Secret stores and catalog. The Limited mission statement is...
"Limited Brands is committed to building a family of the world's best fashion brands offering captivating customer experiences that drive long-term loyalty and deliver sustained growth for our shareholders."
05Chanel Mission Statement — Designed to Ensure the Future of Coco Chanel's Style
The mission of the Chanel company and Chanel retail stores is designed to ensure the defining style of its founding designer Coco Chanel far into the future. (See the complete Chanel company mission statement below.)
Chanel Founders Facts, History, and Trivia:
Chanel fashions and the Chanel brand were created by Gabrielle Bonheur “Coco” Chanel, who first learned how to sew while living in a nunnery where she was raised after her mother died.
The first Chanel retail store was opened in Paris in 1910 and exclusively sold hats. Chanel's next two stores in France also sold clothing which she designed and sewed herself. The Chanel brand is best known for its little black dress, tweed suit, quilted handbag two-tone shoes and “the perfect red lipstick.” Chanel No.5 is credited as being the first perfume to be branded with a fashion designer’s name and is reportedly is still the best selling fragrance in history.
Coco Chanel died on January 10, 1971, and Karl Lagerfeld took over leadership as chief designer of the Chanel business in 1983. More than 40 years after the death of Coco Chanel, the Chanel brand is one of the World's Most Valuable Retail Brands.
Currently, Chanel has international retail store locations in more than 120 countries, with separate Chanel retail stores for fashion and accessories, fine jewelry, beauty, and eyewear.
Chanel Global Headquarters:
The Chanel global headquarters are located where the Chanel brand had its beginnings, in Paris, France.
The Company Mission Statement of Chanel:
Staying true to the distinction of its past and its founder, Coco Chanel, the Chanel company mission statement maintains the legacy of the Chanel brand while successfully moving it into the future. The Chanel company mission statement is:
"To be the Ultimate House of Luxury, defining style and creating desire, now and forever."
06Abercrombie & Fitch Mission Statement — Relationship With Brand, Not Customers
The mission of the Abercrombie & Fitch retail stores chain is focused more on the management of the Abercrombie & Fitch brand than on the merchandise sold, the operational execution of its employees, or the experience of its customers. (See the complete Abercrombie & Fitch mission and brand values below.)
Abercrombie & Fitch Founders Facts and Trivia:
The first Abercrombie & Fitch retail store was a sporting goods store opened by David Abercrombie and Ezra Fitch in 1892 in New York City. After Abercrombie & Fitch dissolved their business partnership in 1907, Fitch continued the retail business and retained the name. The first Abercrombie & Fitch catalog had 456 pages and was mailed to 50,000 people in 1909. The orders received justified the expense of producing and mailing the catalogs, which almost bankrupted the company. Abercrombie & Fitch branded itself as "The Greatest Sporting Goods Store in the World" in 1939, with just the original store and a mail order business generating millions of dollars in sales.
It wasn't until the 1960's that Abercrombie & Fitch retail stores were opened in other cities outside of New York. Abercrombie & Fitch filed for Chapter 11 in 1976 and Oshman's Sporting Goods purchased the Abercrombie & Fitch name, trademark and mailing list as part of the company's bankruptcy proceedings.
The Limited purchased 25 Abercrombie & Fitch stores in 1988 from Oshman's and merchandised the store mostly with apparel that were branded with an Abercrombie & Fitch label.
Mike Jeffries became president of Abercrombie & Fitch in 1992 and skewed the store's merchandise towards a much younger demographic. The Limited spun off Abercrombie & Fitch as a separate company in 1999. Abercrombie & Fitch became a publicly traded company in 1996.
Abercrombie & Fitch Stores Headquarters:
The Abercrobmie & Fitch headquarters, referred to as "The Home Office," is located in New Albany, Ohio.
The Mission Statement, Brand Vision, and Values of Abercrombie & Fitch Retail Chain:
A mission statement for Abercrombie & Fitch retail stores can be identified from official SEC document filings:
"Abercrombie and Fitch focuses upon high-quality merchandise that compliments the casual classic American lifestyle."
But beyond that simple mission statement, Abercrombie & Fitch emphasizes its brand vision, brand attributes, and the value of the Abercrombie & Fitch brand, which has been of ultimate importance since CEO Mike Jeffries took on the leadership role. Providing more of a mission, vision, and values than its mission statement, Abercrombie & Fitch has said this about its brand to its stakeholders:
"The A&F brand is more authentic and relevant than ever. The brand is our lifestyle, our focus—it ensures growth and promises stability. A great brand is a center of growth and revenue—it represents a relationship with customers. It’s not a faddish chip to be cashed in on shortsighted gains. The value of having a great brand is far-reaching and cannot be overstated—it’s a snowball effect. The A&F label gives us the ability to evolve, creating endless growth opportunities. It helps us attract the brightest, most talented young people from around the country. It attracts millions to our website. It allows for greater profit margins. It lessens the risk of moving on new business concepts. It promotes innovation. It ensures long-term profitability. It adds built-in value to everything we produce. It accelerates growth. It stabilizes. It gives focus and direction. It produces an emotional response in consumers.”
07Zappos.com Mission Statement — Nothing About Products, All About Customers
The mission statement of Zappos.com Internet Store has nothing to do with the products it sells and everything to do with who it sells to — the customers. (See the complete Zappos.com mission statement below.)
Zappos.com Internet Store Founders Facts and Trivia:
Many people think that Zappos.com was founded by its current well-known leader Tony Hsieh, but that isn't the whole story. In 1999 Nick Swinmurn came up with the idea of selling shoes in an Internet store. Tony Hsieh then invested $500,000 in Nick's idea and the two founded and ran the company together, which was originally called ShoeSite.com. When Swinmurn left Hsieh completely in charge of the company in 2006, the annual sales were $252 million.
Zappos.com Corporate Headquarters:
The corporate headquarters of Zappos.com are located in Henderson, Nevada, where tours are available by appointment.
The Mission Statement of Zappos.com:
The mission statement of Zappos.com has nothing to do with what it sells on its Internet shopping website and everything to do with who is buying the Zappos.com products — the customers. The mission statement of Zappos.com, also referred to by Zappos employees as their "WOW Philosophy," is...
"To provide the best customer service possible."
It is believed that the fulfillment of that simple mission will make it possible for Zappos.com to successfully sell any collection and selection of products. To guide Zappos employees in achieving that mission, Zappos employees have ten core values to guide them in their daily tasks...
Zappos 10 Core Values:
- Deliver WOW Through Service
- Embrace and Drive Change
- Create Fun and A Little Weirdness
- Be Adventurous, Creative, and Open-Minded
- Pursue Growth and Learning
- Build Open and Honest Relationships With Communication
- Build a Positive Team and Family Spirit
- Do More With Less
- Be Passionate and Determined
- Be Humble
08JC Penney Mission Statement — Winning Together Principles for Superior Service
Superior service is achieved through working together while following eight guiding principles at JC Penney. (See JC Penney's mission statement below.)
JC Penney's Founder:
James Cash Penney opened a dry-goods store in Kemmerer, WY in 1902, and this was the beginning of what is known as the JC Penney retail chain today. Penney called his first stores "The Golden Rule," which was the foundation of both his business and personal philosophy.
JC Penney's Headquarters:
JC Penney headquarters are located in Plano, TX
JC Penney Stores Mission/Vision Statement:
It was never a secret what James Cash Penney valued when he opened his first store called The Golden Rule. "Do unto others as you would have others do unto you," is a mission statement that guided Penney and his employees for as long as he was actively involved in his business.
Today, that mission statement is still an important part of the JC Penney philosophy, although its employees have more specific guiding principles which define how they are expected to "work and win together to achieve superior performance. These are the eight "Winning Together Principles" that are the mission for JC Penney employees today:
- Associates: We value, develop and reward the contributions and talents of all associates.
- Integrity: We act only with the highest ethical standards.
- Performance: We provide coaching and feedback to perform at the highest level.
- Recognition: We celebrate the achievements of others.
- Teamwork: We win together through leadership, collaboration, open and honest communication, and respect.
- Quality: We strive for excellence in our work, products, and services.
- Innovation: We encourage creative thinking and intelligent risk taking.
- Community: We care about and are involved in our communities.
09Macy's Mission Statement — An Old Retail Chain With a New Vision for the Future
Macy's is one of the oldest retail companies in the U.S., but its mission statement proves that it has a new and relevant mission for the future (See the Macy's mission statement below.)
Macy's Founders Facts and Trivia:
Rowland H. Macy opened the R.H. Macy & Co. store, in New York City in 1858, where he first sold dry goods.
Corporate Headquarters of Macy's:
The Macy’s corporate headquarters are located in Cincinnati, Ohio.
The Mission Statement of Macy's:
As one of the oldest retail chains in the U.S. it might be expected for Macy's to have a mission statement that was stuck in its past. But to the contrary, the Macy's mission statement proves that it has a vision and a new mission that will carry it successfully into the future of the U.S. retail industry. According to the Macy's website, the mission statement for Macy's is:
"Our goal is to be a retailer with the ability to see opportunity on the horizon and have a clear path for capitalizing on it. To do so, we are moving faster than ever before, employing more technology and concentrating our resources on those elements most important to our core customers."
In addition, Macy's has a Vision Statement which focuses more specifically on its Macy's and Bloomingdales branded retail stores. The Macy's Vision Statement is:
"Our vision is to operate Macy's and Bloomingdale's as dynamic national brands while focusing on the customer offering in each store location."
10Louis Vuitton Mission Statement — Luxury, Elegance, Creativity & Art de Vivre
The mission of Louis Vuitton and the more than 60 luxury brands under the management of the LVMH Group is about providing the world with luxury products, elegance, creativity, and “Art de Vivre.”. (See the complete Louis Vuitton company mission statement and corporate values below.)
Louis Vuitton Founders Facts and Trivia:
Louis Vuitton was born on August 4, 1821 in the hamlet of Anchay, France, the son of a farmer. After his mother died, Louis left home at age 13 to head for Paris. It took Louis two years to travel 292 miles to Paris, because he stopped many times along the way to work and earn money. Vuitton’s first job when he arrived in Paris was as a box maker, and a packer for items for shipment and travel. Vuitton became a well-known and award-winning box maker and was appointed as the personal box maker for the wife of Napoleon Bonaparte.
In 1854 Vuitton opened his own box making and packing business and his first retail store that sold travel trunks of his own design which were covered in canvas rather than leather. Reportedly Vuitton’s business was immediately successful, and he continued to create innovative luggage which he manufactured and sold out of his Paris retail store. The first Louis Vuitton retail store outside of Paris was opened in 1885 on Oxford Street in London.
In 1886 Louis Vuitton luggage featured an “unpickable” locking system which was considered to be revolutionary at the time, and further distinguished the Louis Vuitton brand of trunks and travel bags.
In 1987, Louis Vuitton merged with Moet Hennessy, forming the LVMH Group, which is the parent company of Louis Vuitton today. As of 2013, the LVMH Group owned more than 60 luxury brands including Donna Karan, Ginvenchy, Marc Jacobs, TAG Heuer, Bulgari, and Sephora retail brands.
Louis Vuitton Headquarters:
The Louis Vuitton retail global headquarters are located within the LVMH headquarters in Paris, France.
The Mission Statement and Corporate Values of Louis Vuitton and LVMH Group:
The mission statement of parent company LVMH is also the mission statement of the 60+ luxury products, companies, brands and retailers that it owns, and is the common thread that connects all of the companies that it acquires. The LVMH company mission statement is:
"The mission of the LVMH group is to represent the most refined qualities of Western “Art de Vivre” around the world. LVMH must continue to be synonymous with both elegance and creativity. Our products, and the cultural values they embody, blend tradition and innovation, and kindle dream and fantasy.”
In order to maintain consistent execution of its mission statement throughout all of its holdings, LVMH has formulated Corporate Values to guide the leaders of each of its companies. The LVMH Corporate Values are:
- "Be Creative and Innovate: Long term success is rooted in a combination of artistic creativity and technological innovation.
- Aim for Product Excellence: The search for excellence goes well beyond the simple quality of products: it encompasses the layout and location of our stores, the display of the items they offer, their ability to make their customers feel welcome as soon as they enter our stores... All around them, clients see nothing but quality.
- Bolster the Image of Our Brands With Passionate Determination: In each of the elements of their communications with the public (announcements, speeches, messages, etc.), it is the brand that speaks. Each message must do right by the brand. In this area as well, there is absolutely no room for compromise.
- Act as Entrepreneurs: The Group’s organizational structure is decentralized, which fosters efficiency, productivity, and creativity.
- Strive to Be the Best in All We Do: In each company, executive teams strive to constantly improve, never be complacent, aways try to broaden our skills, improve the quality of our work, and come up with new ideas."
11The Gap Stores Mission Statement — A Global Purpose and Values Build the Brand
The Gap has mission, purpose, and values statements which guide its global retail operations and help build The Gap brand around the world. (See The Gap stores mission statement below.)
The Gap Stores Founders Facts and Trivia:
The Gap retail stores chain was founded by Donald and Doris Fisher, who opened their first store in San Francisco on August 21, 1969.
Corporate Headquarters for The Gap Stores:
The headquarters of The Gap are located in the city where the company was founded, San Francisco, California.
The Mission Statement of The Gap Stores:
According to the Gap.com corporate website, the mission statement of The Gap stores is:
“Gap, Inc. is a brand-builder. We create emotional connections with customers around the world through inspiring product design, unique store experiences, and compelling marketing."
In addition to its mission statement, The Gap also has a purpose statement, which is designed to guide the daily actions of its employees. The Gap Purpose is:
"Our purpose? Simply, to make it easier for you to express your personal style throughout your life. We have more than 150,000 passionate, talented people around the world who help bring this purpose to life for our customers."
One more piece of guidance provided by Gap Inc. to its employees is its Key Values. These specifically defined values are meant to create a socially responsible retail operation in all of its stores and offices throughout the world. The Gap stores key values are:
12H&M Stores Mission Statement, Company Values About Fashion, Quality and Price
The mission statement of H&M (Hennes & Mauritz) retail clothing stores reflects the company’s vision for fashion, quality and price that has made it one of the most popular fast fashion apparel retailers around the world. (See the complete H&M mission statement below.)
H&M (Hennes & Mauritz) Clothing Stores Founders Facts and Trivia:
The Hennes & Mauritz company began in 1947 when the founder, Erling Persson opened a Hennes retail store selling women’s clothes in Vaseras, Sweden. In 1968 Persson purchased a retail store which sold hunting equipment and clothing named Mauritz Widforss. This was when sales of men’s and children’s clothes began and this is also when the name of the retail stores was first changed to Hennes & Mauritz, or H&M for short.
The first H&M retail clothing store opened in the U.S. in 2000 on Fifth Avenue in New York. The U.S. dedicated retail store was launched in 2013. Other H&M retail brands operating around the world include COS, Monki, Weekday, Cheap Monday, Other Stories, and H&M Home. As of February 2015 H&M operated 3,500 retail stores in 55 countries throughout the world, with plans to increase the size of its chain 10-15% per year.
H&M Retail Chain Headquarters:
The global headquarters for the H&M retail chain are located in Stockholm, Sweden. The U.S. headquarters for H&M American retail operations is located on Fifty Avenue in New York City.
H&M Retail Stores Mission Statement:
H&M refers to its company mission statement as a “business concept.” But in the way that every mission statement is the foundational and fundamental belief upon which everything is built, the H&M Business Concept and the H&M mission statement are one in the same. That H&M mission is simple, straightforward, and easy for employees at all levels to remember...
"Fashion and quality at the best price."
While this could be the mission statement for any fashion retailer in the world, H&M defines its own particular brand of “quality” with corporate values that it refers to as the “H&M Spirit” and with very specific business guidelines that it refers to as the “H&M Way.”
The H&M Spirit (Values)
- We believe in people
- We are one team
- Constant improvement
- Straightforward and open-minded
- Entrepreneurial spirit
- Keep it simple
The H&M Way (Business Guidelines)
- "An Inclusive Workplace... we treat each other with integrity, respect, humbleness and dignity...
- We Work in Teams and Lead by Example... Teamwork is essential at H&M and is part of our culture...
- You Grow, We Grow... Everyone is a talent and makes a difference at H&M...
- Health and Safety at Work... H&M takes preventative measure to ensure the long-term safety and good health of our employees...
- Use Our Open Door Policy... Our Open Door Policy grants all colleagues the opportunity to openly discuss any work-related issues...
- Employee Relations... We believe in being a good employer in every sense, and working in fair partnership...
- We Strive For Sustainability in Everything We Do... Sustainability makes business sense and is an integral part of everything we do...
- We Are Ethical and Do Not Tolerate Any Form of Corruption... zero tolerance of all forms of bribery and corruption...
- We Respect Privacy, Including Safeguarding Confidential Information and Company Assets... It means safeguarding both employee and customer data, and respecting everyone’s privacy."
13Home Depot Company Mission Statement — Values for a Customer-centric Culture
The Home Depot brand is built on a commitment to customer service, and its corporate values are customer-centric. (See Home Depot's mission statement below.)
Home Depot Founders:
Home Depot was founded by Bernie Marcus and Arthur Blank when their first two one-stop do-it-yourself warehouse-style stores were opened on June 22, 1979 in Atlanta, Georgia.
Home Depot Headquarters:
Home Depot's headquarters are still located in Atlanta, Georgia where the company was originally founded.
Home Depot Mission Statement / Corporate Values:
Rather than one short mission statement, Home Depot has eight corporate values that are designed to guide the actions of its employees at all levels. According to the Home Depot website, those corporate values are
"Taking care of our people:
The key to our success is treating people well. We do this by encouraging associates to speak up and take risks, by recognizing and rewarding good performance and by leading and developing people so they may grow.
"Giving back to our communities:
An important part of the fabric of The Home Depot is giving our time, talents, energy and resources to worthwhile causes in our communities and society.
"Doing the right thing:
We exercise good judgment by "doing the right thing" instead of just "doing things right." We strive to understand the impact of our decisions, and we accept responsibility for our actions.
"Excellent customer service:
Along with our quality products, service, price and selection, we must go the extra mile to give customers knowledgeable advice about merchandise and to help them use those products to their maximum benefit.
"Creating shareholder value:
The investors who provide the capital necessary to allow our company to grow need and expect a return on their investment. We are committed to providing it.
"Building strong relationships:
Strong relationships are built on trust, honesty and integrity. We listen and respond to the needs of customers, associates, communities and vendors, treating them as partners.
The Home Depot associates are encouraged to initiate creative and innovative ways of serving our customers and improving the business and to spread best practices throughout the company.
"Respect for all people:
In order to remain successful, our associates must work in an environment of mutual respect, free of discrimination and harassment where each associate is regarded as a part of The Home Depot team."
14UNIQLO Retail Stores Mission Statement, Vision to Change Clothes and the World
The UNIQLO retail stores mission statement, vision, and values are about changing the world by changing clothes changing retail processes, and changing ideas in the global fashion industry. (See the complete UNIQLO mission statement below.)
UNIQLO Retail Clothing Stores History, Founders Facts and Trivia:
The history of the UNIQLO retail business extends back to 1949 when the Ogori Shoji Men’s Shop was opened in Ube City, Yamaguchi Prefecture, Japan by founder Hitoshi Yanai. The retail predecessor to today’s UNIQLO branded retail stores was the Fukuromachi Store, which opened in Hiroshima, Japan in 1984. A roadside retail location called the Yamanota Store opened in the Yamaguchi Prefecture in 1985.
The first UNIQLO branded urban retail store opened in 1998 in Tokyo, Japan. Reportedly, the name UNIQLO evolved as a contraction of “unique clothing.” The first U.S. UNIQLO store opened in New Jersey in 2005.
The parent company of the UNIQLO global retail chain is Fast Retailing, which is now run by the founder’s son, Tadashi Yanai. UNIQLO retail stores account for more than half of Fast Retailing’s annual sales. The other global retail brands owned and operated by Fast Retailing include GU, Theory, Comptoir des Contonniers, Princesse Tam.Tam and J Brand. UNIQLO has two flagship stores in New York City, NY. The first U.S. UNIQLO flagship store opened in Soho, NY and the second opened on Fifth Avenue. A new flagship store is scheduled to open in Chicago in the fall of 2015. As of February 2015, there were more than 1,400 UNIQLO retail stores operating in 16 countries worldwide.
UNIQLO Global and U.S. Headquarters:
The world headquarters for Fast Retailing and UNIQLO retail stores are located in Tokyo Japan. The U.S. headquarters for the American retail operations of UNIQLO are located in New York City, NY.
Fast Retailing and UNIQLO Retail Stores Mission Statement:
The Fast Retailing and UNIQLO mission statement begins with an overarching “corporate statement” which is...
"Changing clothes. Changing conventional wisdom. Change the world.”
This is what might be traditionally referred to as the Fast Retailing and UNIQLO vision statement. The mission statement, then, clearly states why the company exists and what it intends to accomplish. The Fast Retailing and UNIQLO mission statement is...
"To create truly great clothing with new and unique value, and to enable people all over the world to experience the joy, happiness and satisfaction of wearing such great clothes... AND... To enrich people’s lives through our unique corporate activities, and to seek to grow and develop our company in unity with society.”
Fast Retailing provides even more clarity about with its Values and Principles, which provide UNIQLO retail employees specific guidelines for taking actions and making decisions and why those guidelines are important to follow. The Values and Principles of Fast Retailing and UNIQLO are...
- Approaching issues from the customer perspective
- Embracing innovation and challenge
- Respecting and supporting individuals to foster both corporate and personal growth
- Committing to ethical standards and correctness"
- Do everything possible for our customers
- Pursue excellence and aim for the highest possible level of achievement
- Achieve strong results through the promotion of diversity and teamwork
- Move speedily and decisively in everything we do
- Conduct business in a very real way based on the current marketplace, products and facts
- Act as global citizens with ethics and integrity"
15Zara Retail Stores Mission Statement, Values for Globally Sustainable Business
The Zara retail stores mission statement, is largely the vision for a globally sustainable business of its parent company, Inditex and its overarching commitment to the environment. (See the complete Zara mission statement below.)
ZARA Retail Fashion Chain History, Founders Facts and Trivia:
The history of the Zara retail fashion chain extends back to 1963 when Amancio Ortega started a garment manufacturing company called Confecciones GOA. In the 1970’s Ortega’s wife Rosalia Mera started designing lingerie and quilted robes in their living room in A Coruna, Spain. The couple jointly opened first Zara retail store location in A Coruna, Spain in 1975.
Reportedly the founders had decided to name their retail chain stores “Zorba” after the movie “Zorba the Greek.” After the molds for a “Zorba” sign had already been made, the couple discovered that a local bar was already named Zorba. So the name of the retail Mera and Ortega’s retail chain was changed to Zara because it could easily be fashioned from the existing sign molds.
Ortega established the holding company Inditex in 1985, and Zara became a brand within that holding company. Today the Inditex global retail brands also include Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe.
The first Zara store outside of the company’s home country of Spain was opened in Porto, Portugal in 1988. The first U.S. Zara store opened in 1989 on Lexington Avenue in New York City. As of 2015, there were Zara retail stores in 88 different countries.
Zara is credited with giving birth to fast fashion, cutting the standard fashion industry mass production process from six months to just two weeks. This was accomplished with a vertical integrate business model in which Zara designed, produced, distributed and sold its own fashion designs in its own retail stores. This was a radical business model for both the fashion and retail apparel industries at the time.
Mera and Ortega separated in 1986, and officially divorced in the 1990s. Mera made $600 million when the company went public in 2001. As of 2015 Ortega was designated by Forbes magazine as the World’s Richest Retailer, with an estimated net worth of $66 billion.
Zara Global and U.S. Headquarters:
The world headquarters for Zara retail stores and its parent company Inditex are located in A Coruna, Spain, where everything originally began. The U.S. offices for Zara and Inditex are located on Fifth Avenue in New York City.
Inditex and Zara Retail Stores Mission Statement:
From the beginning, founder Ortega has two rules which guided the operations of the Zara retail chain, and created the business model for the Inditex fast fashion company. These two rules can be considered the company’s founding mission statement...
"Give customers what they want, and get it to them faster than anyone else.”
Today Inditiex, Zara retail stores, and all of the Inditex retail brands are committed to integrating sustainability into the every facet of operations from design concept to retail customer sales. That commitment is clearly reflected in what Inditex refers to as its Mission Statement and Environmental Policy...
"Through Zara’s business model, we aim to contribute to the sustainable development of society and that of the environment with which we interact.”
16Dick's Sporting Goods Mission Statement — Become #1 With Relentless Improvement
Embraces the mindset of the athletic and sports customers the retail chain serves, the Dick’s Sporting Goods mission statement is about becoming #1 by applying the sports philosophy of “relentless improvement” to retailing. (See the complete Dick’s Sporting Goods mission and values below.)
Dick’s Sporting Goods History, Founders Facts and Trivia:
The history of Dick’s Sporting Goods retail chain extends back to 1948 when 18-year-old Dick Stack opened a bait and tackle shop in Binghamton, New York with $300 from his Granmother’s cookie jar. Dick’s son, Edward, starting working for his father when he was just 13 years old. Even though Edward went away to college with the intention of becoming a lawyer, he returned before going to law school to help with the store while his father was ill. Ed ended up falling in love with the business and bought his father’s two stores in 1977 with the intention of expanding the business into a major competitive retail sporting goods chain.
Dick’s Sporting Goods Corporate Headquarters:
The corporate headquarters of Dick’s Sporting goods is located in Binghamton, New York, where founder Dick’s original bait and tackle shop began.
Dick’s Sporting Goods Mission Statement and Values:
The mission statement of Dick’s Sporting Goods retail stores chain came straight from CEO Edward Stack, who is the son of the founder. He explained the Dick’s Sporting Goods mission statement in this way...
“Our mission statement is to be the No. 1 sports and fitness specialty retailer for all athletes and outdoor enthusiasts through the relentless improvement of everything we do,” he said. “We need to improve everything we do all the time, just like athletes do.”
In order to help guide its employees in making their “relentless improvement,” Dick’s provides them with a set of corporate values to guide their actions and decisions. The Dick’s Sporting Goods Values are...
- We work together. We are collaborative, accountable, trusted, and we recognize and celebrate each other's accomplishments.
- We work smart. We are friendly, available, customer focused, and excited about what we do.
- We are authentic, rooted in sports, cutting edge, exclusive and first to market with our products and services.
17Sears Holdings Mission Statement — A Proprietary Type of Customer Relationships
The mission statement of Sears Holdings and Sears Department Stores focuses less on its famous proprietary brands and more on its long-term proprietary customer relationships. (See the Sears Holdings mission statement below.)
Sears Holdings Founders Facts and Trivia:
One of the oldest operating retail operations in the U.S. began by accident in 1886 when Richard W. Sears received a box of watches by mistake and began selling them to his colleagues. Sears Roebuck and Company was officially born in 1893.
Corporate Headquarters of Sears Holdings:
The Sears Holdings corporate headquarters are located in Hoffman Estates, Illinois.
The Mission Statement of Sears Holdings:
Sears Holdings is also the parent company for Kmart stores, but each chain has its own mission statement. The mission statement that guides the employees of Sears retail department stores is:
"We are committed to improving the lives of our customers by providing quality services, products and solutions that earn their trust and build lifetime relationships."
18American Eagle Company Mission Statement — Satisfaction in a Job Well Done
The Corporate Values and Service Goal of American Eagle tell AE employees why they come to work every day. (See American Eagle's mission statement below.)
American Eagle Outfitters Retail Chain Founder:
Sean Peters and Frank Perretta opened the first American Eagle store in Twelve Oaks Mall in Novi, MI. The stores were originally designed and stocked for those who love the great outdoors.
American Eagle's Headquarters:
American Eagle's headquarters are located in Pittsburgh, PA.
American Eagle Outfitters Mission Statement:
American Eagle has a clearly defined set of "corporate values" which guides the actions of employees at all levels of the AE organization:
The vitality of our company resides in our people. We collaborate, we engage, we achieve.
We hold ourselves accountable to the highest standards. In the face of difficulties and challenges, we don't compromise.
Our passion infuses our actions and purpose. It transforms stores into places of energy and customer delight.
We operate in a dynamic and competitive industry. We continually refine the unique processes that drive our business, and we use insightful research and analysis to balance our instinct and to guide our decisions. Our associates embody entrepreneurial spirit, develop creative solutions, and initiate change.
We work together — listening to one another, reaching consensus and supporting group decisions. We celebrate achievements. Because we respect and trust one another and commit ourselves to our company goals, our teamwork succeeds.
Additionally, American Eagle has a service goal that guides employees in their everyday retailing tasks:
"We respond to the needs of our customer and enjoy the satisfaction of a job well done."
19IKEA Stores Mission Statement — A Global Vision and a Branded Business Idea
The mission of IKEA stores is a global vision too large to accomplish, backed by a business idea which makes the IKEA brand real and the IKEA mission attainable. (See the IKEA stores mission, vision, and business idea below.)
IKEA Stores Founders Facts and Trivia:
Ingvar Kamprad started his own business in 1943 in Agunnaryd, Sweden with money his father gave him for succeeding with his schooling at age 17. When combining the initials in his name with the initial of his hometown farm and village ("E" stands for Elmtaryd and "A" stands for Agunnaryd), the name of Kamprad's business became IKEA. Kamprad first sold products like pens, picture frames, table runners and jewelry door-to-door. IKEA expanded to be a mail order business in 1945, and its first catalog was published in 1951.
The first retail brick-and-mortar store was opened in 1953 in Älmhul, Sweden. The first IKEA store was opened in the U.S. in 1985 in Philadelphia, PA.
The International Headquarters of IKEA are located in Delft, Netherlands. The U.S. headquarters are located in Conshohocken, PA.
IKEA Stores Mission, Vision, and Branded Business Idea:
The official IKEA mission statement is so large and global that it seems impossible to achieve...
"Our vision is to create a better everyday life for the many people."
That overarching mission statement is backed up, however, by a "business idea" which defines the IKEA brand to its customer and makes the IKEA mission attainable with the masses. The IKEA Business Idea is...
"Offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them."
20Anthropologie Mission Statement & — Passionate Employees, Customer Connection
Anthropologie, Urban Outfitters, and Free people are part of the same company, which is why they have the same passionate employees and a similar emotional connection with their customers (See the Anthropologie stores mission statement below.)
Antrhopologie Retail Stores Founders Facts and Trivia:
Anthropologie was first a brand sold in Urban Outfitters stores. The first Antrhopologie retail store was opened in Wayne, Pennsylvania in 1992. The Urban Outfitters company was started by Cick Hayne in 1970 with the opening of the first store which he called Free People.
Antrhopologie Retail Stores (Urban Outfitters) Headquarters:
The headquarters for the Urban Outfitters company (which includes the Anthropologie and Free people retail chains) is located in Philadelphia, Pennsylvania, where the first Free People store was opened.
Mission Statement of Anthropologie Retail Stores (and the Urban Outfitters Company):
The Anthropologie brand evolved into the Antrhopologie stores, and as part of the Urban Outfitters retail organization, the mission statement for both Anthropologie retail stores and the Urban Outfitters company is the same. The Mission Statement of Antrhopologie retail stores is...
“Lifestyle merchandising is our business and our passion. The goal for our brands is to build a strong emotional bond with the customer.
To do this we must build lifestyle environments that appeal emotionally, and offer fashion correct products on a timely basis.
Our customers are the reason and the inspiration for everything we do.”
21Kohl's Mission Statement — Niche, Products, and Customer Shopping Experience
The mission statement of Kohl's discount department stores clearly defines its competitive niche, its products, its shopping environment, and the Kohl's customer experience. (See the Kohl's mission statement below.)
Kohl's Discount Department Stores Founders Facts and Trivia:
After running the largest supermarket chain in greater Milwaukee, Max Kohl opened his own department store, appropriately named Kohl’s, in Brookfield, Wisconsin in 1962.
Corporate Headquarters of Kohl's Corporation:
The corporate headquarters of the Kohl's Corporation are located in Menomonee Falls, Wisconsin.
The Mission Statement of Kohl's Discount Department Stores:
In one short mission statement, Kohl's attempts to define the most important aspects of the Kohl's brand and what differentiates it from its competitors...
“To be the leading family-focused, value-oriented, specialty department store offering quality exclusive and national brand merchandise to the customer in an environment that is convenient, friendly and exciting.”
22Tiffany Mission Statement — Fine Jewelry Success With Social Responsibility
The mission of Tiffany & Co. is about fine jewelry success with social and environmental responsibility. (See the complete Tiffany company mission statement below.)
Tiffany & Co. Founders Facts, History, and Trivia:
Tiffany & Co. was co-founded by Charles Lewis Tiffany and John Young in 1837 when they opened a retail store in New York City, NY which sold stationery and “fancy goods.” The company then began designing and selling hand-crafted sterling silver items, jewels, and timepieces. In 1886, Tiffany's introduced the diamond engagement ring to the U.S., and became well-known around the world for the “Tiffany setting.”
As of 2013, there were more than 200 Tiffany international retail locations. Approximately 90 percent of its annual revenue of $3.8 billion came from jewelry sales in fiscal year 2012.
Tiffany & Co. Global Headquarters:
The Chanel global headquarters are still located where the company first began, in New York City, New York.
Company Mission Statement of Tiffany & Co. and Tiffany Retail Stores:
The official company mission statement of Tiffany’s is not much different from the mission statement that any fine jewelry manufacturer and retailer would be expected to have. The Tiffany & Co. company mission statement is:
"To be the world’s most respected and successful designer, manufacturer and retailer of the finest jewelry."
Beyond that basic mission statement, Tiffany defines itself with its social and environmental responsibility mission as well. According to an official statement from Tiffany & Co. CEO and Chairman Michael Kowalski further defined the Tiffany corporate mission by saying, "Tiffany & Co. is committed to obtaining precious metals and gemstones, and crafting our jewelry in ways that are socially and environmentally responsible."
23H-E-B Mission Statement — Slogan, Commitments and Values Reveal H-E-B's Mission
The slogan, commitments, and values of the H.E. Butt Grocery Company reveal what the daily mission is in the H-E-B grocery stores. (See the complete H-E-B mission statement, vision, and values below.)
H.E. Butt (H-E-B) Grocery Company Facts and Trivia:
The first H-E-B (H.E. Butt) grocery store was opened by Florence Butt in Kerrville, Texas. Her initial investment in the business was $60.
H.E. Butt (H-E-B) Headquarters:
The headquarters for the H.E. Butt Grocery Company and H-E-B grocery stores are located in San Antonio, Texas.
H.E. Butt (H-E-B) Mission Statement:
Although no official mission statement is available, the combination of the H-E-B slogan, commitments, and values reveals what the daily mission that is H-E-B employees have every day. The H-E-B slogan, which has the same H-E-B acronym, is...
"Here Everything's Better."
To make "everything better," H-E-B has a "commitment to exceptional service, low prices, and friendly shopping." to expand on that commitment, H-E-B has this to say about its values...
"We've always believed in the value of hard work and the importance of taking care of people. And we've always dreamed big. We hire great people, offer Customers the best service and sell only the freshest, safest products. Moreover, we always look for great products for today and tomorrow, and make sure to give Customers low prices with the best value."
24Kmart Mission Statement — Unique in Its Own Vision, Aligned With Its Parent
Even after Kmart was purchased, its brand remained intact, and its vision for serving its customers stayed unique. (See Kmart's mission statement below.)
Kmart was founded in 1899 by Sebastian S. Kresge as the S.S. Kresge Company. Kmart filed Chapter 11 in 2002, and was acquired by Sears in 2005.
Sears Holding Company headquarters are located in Hoffman Estates, IL.
Kmart Mission/Vision Statement:
"We are committed to improving the lives of our customers by providing quality services, products and solutions that earn their trust and build lifetime relationships."
5 Key Pillars of Strategy
- Creating lasting relationships with customers by empowering them to manage their lives
- Attaining best in class productivity and efficiency
- Building our brands
- Reinventing the company continuously through technology and innovation
- Reinforcing “The SHC Way” by living our values every day"
25Lululemon Mission Statement — A Manifesto of Healthy Ideas & Life Philosophies
The mission statement of Canadian-based Lululemon Athletica retail stores is really a "manifesto" of ideas and life philosophies which can create a unique and health-centered retail operation, if embraced in the workplace. (See the Lululemon Athletica manifesto below.)
Lululemon Athletica Retail Stores Founders Facts and Trivia:
Lululemon Athletica was founded by surfer and snowboarder Chip Wilson, who first fell in love with yoga as a physical activity, and then became interested in designing clothing that was better suited for yoga comfort, using some of the same fabrics and construction that he was accustomed to wearing for his surfing and snowboarding activities. The combination of retail yoga clothing and yoga classes that is the basic business model for Lululemon Athletica stores was born out of necessity in the company's early days when Wilson used his design studio as a yoga studio at night in order to pay the rent.
The first Lululemon retail store was opened in 1998 in Kitsilano, British Columbia.
Lululemon Athletica Headquarters:
The headquarters of Lululemon Athletica are the stores themselves, Lululemon leaders say. They refer to their headquarters offices as a "support centre," and their main support centre is located in Vancouver, British Columbia in Canada, overlooking Kitsilano Beach, where the retail operations began.
Mission Statement of Lululemon Athletica:
The mission statement of Lululemon Athletica is really "the Lululemon manifesto," which is a list of 31 ideas and life philosophies for healthy and positive living. If the Lululemon manifesto is embraced by all Lululemon Athletica employees in the workplace, it would create a definite culture and a unique way of doing business and interacting with the public. And since that is one of the primary purposes of a mission statement, the Lululemon manifesto is positioned to guide the company in creating a unique niche and future retailing success.
Some of the key statements in the Lululemon manifesto are...
- "Do one thing a day that scares you."
- Listen, listen, listen, and then ask strategic questions.
- Life is full of setbacks. success is determined by how you handle setbacks.
- Your outlook on life is a direct reflection of how much you like yourself.
- That which matters the most should never give way to that which matters the least.
- The world is changing at such a rapid rate that waiting to implement changes will leave you 2 steps behind. DO IT NOW, DO IT NOW, DO IT NOW!
- Breathe deeply and appreciate the moment. Living in the moment could be the meaning of life."
26Walgreens Mission Statement — It's About Wellness, Not Just Sick People Drugs
The mission statement of Walgreens is about more than just drugs for sick people and positions the company as a retailer of wellness. (See the Walgreens mission statement below.)
Walgreens Drug Stores and Pharmacies Founders Facts and Trivia:
Walgreens was founded by Charles R. Walgreen Sr. in Chicago, Illinois in 1901.
Corporate Headquarters of Walgreens:
The corporate headquarters of Walgreens is in Deerfield, Illinois, not far from where the retail chain first began.
Mission Statement of Walgreens Drug Stores and Pharmacies:
According to the Walgreens website, the mission statement of Walgreens Drug Stores and Pharmacies is...
“To be the most trusted, convenient multichannel provider and advisor of innovative pharmacy, health and wellness solutions, and consumer goods and services in communities across America. A destination where health and happiness come together to help people get well, stay well and live well.”
27Lowe's Mission Statement — Home Improvement Value and Valuable Solutions
The mission of Lowe's is to provide home improvement product values and valuable solutions to its customers. (See the Lowe's mission statement below.)
Lowe's Home Improvement Stores Founders Facts and Trivia:
The Lowe's North Wilkesboro Hardware store opened in Wilkesboro, NC in 1921 by Lucius S. Lowe. The business changed hands between family members and was eventually purchased by Carl Buchanan, the brother-in-law to James Lowe. Even though Buchanan wasn't a blood relative, he kept the Lowe's name in the purchase deal.
Lowe's Home Improvement Stores Headquarters:
The headquarters of the Lowe's Home Improvement chain is located in Mooresville, NC, about 60 miles from where the first store was located.
The Vision of Lowe's Home Improvement Stores:
Although not labeled as a "mission statement," Lowe's publishes a vision statement...
"We will provide customer-valued solutions with the best prices, products and services to make Lowe's the first choice for home improvement."
In order to make their vision a reality, Lowe's focuses its employees on these values...
- Customer Focused
- Passion for Execution
28DSW Shoe Stores Mission Statement — Shoe Shoppers' Needs, Desires, and Emotions
The mission of the DSW (Designer Show Warehouse) shoe stores is a core focus on the needs, desires, and emotions of its shoe shopping customers. (See the complete DSW retail chain mission statement below.)
Designer Shoe Warehouse (DSW) Stores Founders Facts and Trivia:
The Shonac Corporation was founded in 1969 by Jerome Schottenstein and his family and the Nacht family. From 1969 to 1991, the primary focus of the Shonac Corporation was managing leased shoe departments in a number of different retail operations, including Value City, which was owned by the Schottenstein family. The first Designer Shoe Warehouse (DSW) store was opened in July, 1991 in Dublin, Ohio.
DSW Retail Shoe Stores Headquarters:
The DSW headquarters are located in Columbus, Ohio.
DSW Retail Shoe Stores Chain Mission Statement:
Not labeled as an official mission statement, DSW defines the mission that it has in its daily operations as a "core focus." The Core Focus of the DSW retail shoe store chain is...
"Our core focus is to create a distinctive shopping experience that satisfies both the rational and emotional shopping needs of our DSW customers by offering them a vast, exciting assortment of in-season styles combined with the convenience and value they desire."
Another statement which describes the mission and vision of DSW stores is...
"DSW strives to be the retailer of choice for branded footwear and accessories, by exceeding customers' expectations for selection, convenience and value."
29Bed Bath and Beyond Mission Statement — How to Be the First Choice of Customers
The mission statement of Bed Bath and Beyond is to the first choice of customers and it also tells employees how to achieve that mission. (See the Bed Bath and Beyond retail stores chain mission statement below.)
Bed Bath and Beyond Founders Facts and Trivia:
The first store selling specialty linens and bath products was opened by Warren Eisenberg and Leonard Feinstein in 1971 in Springfield, New Jersey. Today the Bed Bath and Beyond retail store brands also include Christmas Tree Shop, Harmon Health and Beauty, and BuyBuy Baby.
Bed Bath and Beyond Retail Chain Headquarters:
The Bed Bath and Beyond retail headquarters are located in Union, New Jersey.
Bed Bath and Beyond Retail Stores Mission Statement:
Not only does the Bed Bath and Beyond mission statement define its intention to be the customers' first choice for products and services, it also defines five ways that Bed Bath and Beyond employees can achieve that mission. The mission statement of Bed Bath and Beyond is...
"The Company’s objective is to be the customer’s first choice for products and services in the categories offered, in the markets in which the Company operates. The Company’s strategy is to achieve this objective through excellent customer service, an extensive breadth and depth of assortment, everyday low prices, introduction of new merchandising offerings and development of its infrastructure."
30Free People Stores Mission Statement — Passion, People, and Emotional Connection
Free People retail stores are part of the Urban Outfitters company and the mission statement for both revolves around passion, people, and creating an emotional connection. (See the Free People stores mission statement below.)
Free People Retail Stores Founders Facts and Trivia:
The first Free People retail store was opened in Philadelphia, by Dick Hayne in 1970. With the opening of the second store, the name was changed to Urban Outfitters. For the next 14 years, the stores that were opened were called Urban Outfitters stores. In 1984 stores with the Free People name were opened once again.
Free People Retail Stores (Urban Outfitters) Headquarters:
The Urban Outfitters headquarters is located in Philadelphia, Pennsylvania, where the first Free People store was opened.
Mission Statement of Free People Retail Stores (and the Urban Outfitters Company):
The Urban Outfitters company first started as a single store named Free People, and as part of the same retail organization, the mission statement for both Free People retail stores and the Urban Outfitters company is the same. The Mission Statement of Free People retail stores is...
“Lifestyle merchandising is our business and our passion. The goal for our brands is to build a strong emotional bond with the customer.
To do this we must build lifestyle environments that appeal emotionally, and offer fashion correct products on a timely basis.
Our customers are the reason and the inspiration for everything we do.”
31Hobby Lobby Stores Mission Statement — Christian-Based With Biblical Principles
The mission of Hobby Lobby arts, crafts, and home decorating stores is Christian-based and centered around biblical principles. (See the complete Hobby Lobby mission statement below.)
Hobby Lobby Stores Founders Facts and Trivia:
Hobby Lobby has its origins in 1970 when David Green opened Greco Products, a miniature picture frame company. On August 3, 1972 the first Hobby Lobby store was opened in Oklahoma City, Oklahoma in a 300 square foot retail space.
Hobby Lobby Retail Chain Headquarters:
Hobby Lobby Headquarters are located where the stores first began in Oklahoma City, Oklahoma.
Hobby Lobby Arts, Crafts & Home Stores Mission Statement:
The Hobby Lobby mission statement is a set of "commitments," which are openly Christian-oriented, and intended to align all stakeholders with biblical principles...
"In order to effectively serve our owners, employees, and customers the Board of Directors is committed to:
- Honoring the Lord in all we do by operating the company in a manner consistent with Biblical principles.
- Offering our customers an exceptional selection and value.
- Serving our employees and their families by establishing a work environment and company policies that build character, strengthen individuals, and nurture families.
- Providing a return on the owners' investment, sharing the Lord's blessings with our employees, and investing in our community.
- We believe that it is by God's grace and provision that Hobby Lobby has endured. He has been faithful in the past, we trust Him for our future."
32Staples Mission Statement — Finding the Soul in the Selling of Office Supplies
Staples describes its mission as "soulful" and "holistic," two words not used often to describe office supplies. (See the Staples mission statement below.)
Staples was founded by Tom Stemberg, a former supermarket chain executive. The first Staples store opened on May 1, 1986 in Boston, MA.
Staples headquarters are currently located in Framingham, MA.
Staples Mission/Vision Statement:
"What's Staples Soul?
"Staples Soul reflects our commitment to corporate responsibility. It's a holistic approach to business that recognizes the close connection between our financial success and our desire to make a positive impact on our associates, communities, and the planet by joining together the following areas: diversity, the environment, our community, and ethics. It's how we do business—that's Staples Soul.
"Diversity Reflecting the face of our customers is embedded in our culture. Our associates and customers are diverse, which helps us ensure that our workplace is one of inclusion and acceptance. Our commitment goes beyond race and gender to include developing a diversity of thought and experience. It also extends to sourcing office supply products and services from diverse minority and women–owned businesses.
"Environment We seek environmental excellence, by developing and sourcing environmental products, providing easy recycling services for our customers and associates, supporting energy efficiency and renewable energy, and educating stakeholders about environmental issues.
Community "Staples reaches out to the communities where our customers and associates live and work through the Staples Foundation for Learning®, our alliances with U.S. and international charitable organizations, cause marketing initiatives, and local giving programs.
Ethics "Staples strives to be a model of corporate governance and ethical business practices. Our commitment to integrity is embodied in our Code of Ethics, which all associates are expected to follow. We also seek to work with suppliers who share our values, as reflected in our Supplier Code of Conduct."
33PetSmart Mission Statement — Both Pets and Owners Get Superior Customer Service
The mission statement of PetSmart pet acknowledges that in every transaction there are two PetSmart customers — the pet and the pet owner. (See the PetSmart mission statement below.)
PetSmart Pet Stores Founders Facts and Trivia:
PetSmart has its beginning in 1987 when Jim and Janice Doughterty opened two PetFood Warehouse stores in Phoenix, Arizona. The PetSmart store name and logo weren't officially used until 1989.
PetSmart Pet Stores Headquarters:
The PetSmart headquarters are located where the company first began in Phoenix, Arizona.
Mission Statement of PetSmart Pet Stores:
In its mission statement, which PetSmart refers to as a vision statement, the leaders of PetSmart wisely acknowledge that with every transaction, there are two customers who deserve superior service - the pet and the pet owner. The PetSmart vision statement is...
“To provide Total Lifetime Care for every pet, every parent, every time – which means that we offer solutions, superior products, unmatched services and superb customer service.”
34Coach Retail Stores Mission Statement — Values Define the Unique Coach Brand
The mission statement of Coach retail stores seems mundane and obvious, but the Coach Values define the uniqueness of the Coach retail brand. (See the complete Coach mission statement below.)
Coach Retail Stores Founders Facts and Trivia:
Coach started as Gail Manufacturing Company, the manufacturer of leather goods in 1941 in Manhattan, New York. The name of the company changed to Coach Leatherware in 1980. The first Coach retail boutiques which exclusively sold Coach products were opened in the 1980's.
Coach Retail Stores Headquarters:
The headquarters of Coach is located in Manhattan, New York in a building that was originally a Coach manufacturing facility. Sample products are still made in a small manufacturing area.
Mission Statement of Coach Retail Stores:
The mission statement of Coach retail stores seems obvious, mundane, and much less inspiring than the Coach retail offerings...
"Coach seeks to be the leading brand of quality lifestyle accessories offering classic, modern American styling."
The Coach Values are what really defines the uniqueness of the Coach brand...
- The Brand Is Our Touchstone.
- Customer Satisfaction Is Paramount.
- Integrity Is Our Way of Life.
- Innovation Drives Winning Performance.
- Our Success Depends on Collaboration.
35Toys 'R Us Mission Statement — All About 'R Kids, 'R Commitments, and 'R Values
The mission statement of Toys 'R Us and Babies 'R Us broadly focuses on kids, and is backed up by 'R Commitments and 'R Values which make the mission real for 'R Us employees. (See the Toys 'R Us and Babies 'R Us mission statement below.)
Toys 'R Us and Babies 'R Us Founders Facts and Trivia:
Charles Lazarus opened a Children's Bargain Town store which sold baby furniture in Washington, DC in 1948. The first Toys 'R Us store that specialized completely in children's toys was opened in 1957. The famous backwards "R" that is part of the Toys 'R Us iconic logo was designed to give the impression that a child had written it.
Corporate Headquarters of Toys 'R Us and Babies 'R Us:
The corporate headquarters of the Toys 'R Us company is located in Wayne, New Jersey.
Mission Statement of Toys 'R Us and Babies 'R Us:
The mission statement of Toys 'R Us and Babies 'R Us is very simple and very broad:
“To be the world’s greatest kids’ brand.”
To make this an achievable mission for the Toys 'R Us and Babies 'R Us employees, the company also has very specific and clearly delineated commitments and values...
- “R” Team – growing and developing our employees by cultivating a great place to work
- “R” Customers – achieving customer satisfaction by delivering a quality experience for our customers
- “R” Shareholders – achieving consistent, reliable performance for our shareholders
- “R” Community – maintaining and enhancing our position as a good corporate citizen
- Rapid: We believe that speed is a reflection of our culture.
- Real: Our team is urgent, sincere, authentic, helpful to work with and confident.
- Reliable: Being reliable means working as a team so everything can move faster.
- Responsible: We believe that honesty, integrity and compassion are the foundation upon which we work together and conduct our business.
36American Apparel Mission Statement, Values for Retail Made in America Products
The American Apparel mission statement is a vision for Made in America products and retailing that changes the trend of offshore manufacturing. (See the complete American Apparel mission statement below.)
American Apparel History, Trivia, and Dov Charney Founders Facts:
The history of American apparel began in 1986 when founder, Dov Charney, was a high school senior and started importing t-shirts from the U.S. to sell in his hometown of Montreal, Quebec. Charney continued to conduct business when he went to college at Tufts University in Boston, where he created and sold silkscreened t-shirts using the American Apparel business name.
In 1990 Charney first began manufacturing t-shirts in South Carolina. On July 4, 1997 Charney moved himself to Los Angeles, and then moved his manufacturing operations to California shortly after that. The first American Apparel retail store opened in November, 2003 in the Echo Park neighborhood of Los Angeles. The first international retail store also opened in 2003 in Charney’s Canadian hometown of Montreal. As of 2015, American Apparel retail stores were operating in 18 international companies.
See also: Controversial Quotes from Founder Dov Charney >>
American Apparel Global and U.S. Headquarters:
The U.S. and global headquarters for American Apparel is located in Los Angeles, CA. Do Charney was fired as CEO in December, 2014 “for cause” allegedly related to violating company policy and misconduct of a sexual nature.
American Apparel Mission Statement and Values:
Even though he was born and raised in Canada, Dov Charney had fierce patriotism for the United States, which manifested in an unwavering loyalty to Made In America products and retailing. The American Apparel mission is less about what the company manufactured and sold, and much more about HOW the company manufactured and sold. The American Apparel mission statement is...
”To make great quality clothing without using cheap ‘sweatshop' labor and exploiting workers. We manufacture in the United States not because we are crazy flag fanatics but because it is the most vibrant T-shirt market in the world and therefore the most efficient place to manufacture our T-shirts.”
Beyond its Made in America mission, American Apparel has corporate values which further define the company’s non-traditional business model, and its vision for a new American retailing paradigm. The values of American Apparel are:
"Passion, innovation & ethical practices for the clothing industry. That's American Apparel.
- Our Garment Workers Are Paid Up To 50 Times More Than The Competition... At American Apparel we call it Sweatshop-Free, a term we coined in 2002...
- Unlike Our Competitors, We Make Our Own Product... We believe that integrating our manufacturing, distribution and creative processes keeps our company more efﬁcient than those who rely on offshore or onshore sub-contracting.
- The New Standard That Others Will Follow... We are conﬁdent we'll prove that vertical integration is a viable business model that can work even better than the status quo model of continuous outsourcing.
- Environmental Commitment... By concentrating our entire operation within a few square miles, American Apparel has a smaller carbon footprint than our competitors.
- Investing In The Future... Manufacturing in America requires risk taking and long-term investment. We think it's well worth it. .”
37The Limited Mission Statement - Customer Loyalty Through Captivating Experiences
The Limited, Victoria's Secret, and Bath & Body Works intend to build loyalty through "captivating experiences." (See Limited Brands' mission statement below.)
The Limited Founder:
The first Limited store was opened in Columbus, OH by Leslie Wexner in 1963.
Limited Brands Headquarters:
The company headquarters for Limited Brands are located in Columbus, OH.
The Limited Stores Mission / Vision Statement:
Limited Brands is committed to building a family of the world's best fashion brands offering captivating customer experiences that drive long-term loyalty and deliver sustained growth for our shareholders.
38Dollar General's Mission Statement Focuses on More than Just Money and Savings
Dollar General customers focus on value, but its mission statement and values focus on more than just money. (See Dollar General's mission statement below.)
Dollar General (DG) Founders Facts and Trivia:
In 1939 J.. Turner and Cal Turner, Sr. started what would eventually become the Dollar General chain when it opened J.L. Turner and Son Wholesale in Scottsville, KY. That store was renamed "Dollar General" in 1955 and carried only merchandise that cost $1.00 or less.
Dollar General Headquarters:
The Dollar General corporate headquarters are located in Goodlettsville, TN.
The Mission Statement and Vision of Dollar General (DG)
Dollar General's mission statement is just two words - "Serving Others." Dollar General defines what that means for four different groups of people that it deals with on a daily basis:
- "For Customers... Price Quality, and Great Prices. For Employees... Respect and Opportunity For Shareholders... A Superior Return For Communities... A Better Life"
Dollar General further defines how the company and its employees will achieve its mission with a list of corporate values:
"We Believe In...
- Demonstrating integrity in everything we do
- Providing employees the opportunity for growth and development, in a friendly and fun environment
- Delivering results through hard work and a shared commitment to excellence
- Celebrating success and recognizing the contribution of others
- Owning our actions and decisions and learning from our mistakes
- Respecting the dignity and difference of others
397-Eleven Convenience Stores Mission Statement - Impacting A Customer’s Day
The mission of the 7-Eleven retail stores chain doesn’t focus on what it can sell, but rather how a 7-Eleven experience can impact a customer’s day. (See the complete 7-Eleven mission statement below.)
7-Eleven Convenience Stores Founders Facts and Trivia:
The concept of convenience stores was born in 1927 when Jefferson Green started selling milk, bread, and eggs from the Southland Ice plant in Dallas, Texas where he was an employee in order to make them available to the ice customers who found it convenient to buy some grocery staples while doing their ice-buying errand. Joe Thompson, Jr. saw the opportunity in Green’s idea and began selling grocery staples at eight other ice plants and 21 ice docks.
The Southland Ice docks started selling gasoline in 1928, and offered drive-thru curbside service for groceries and ice. The original name for these Southland “convenience” stores was Tote’m stores. The 7-Eleven name was used in 1946 when the standard operating hours for the stores changed to 7:00 AM - 11:00 PM. The first 7-Eleven to stay open for 24 hours was located in Austin, Texas and catered to a college town customer base.
The first international 7-11 convenience store was opened on June 29, 1969 in Calgary, Alberta. The franchise model was adopted in the same year.
7-Eleven is credited for starting and/or branding these retail trends and self-service practices:
- Self-service gasoline
- Self-service soda fountains
- First convenience store to do TV advertising
- To-go coffee in to-go cups
- Extra large (Big Gulp) sized beverages
- ATM services on-site
- Bill payment services on-site
As of June, 2013, there were 50,250 7-Eleven convenience stores operating in 16 countries. The 7-Eleven chain was purchased by Seven & I Holdings in Japan in 2005.
Headquarters for 7-Eleven Convenience Stores:
The headquarters for parent company Seven & I Holdings are located in Tokyo, Japan. The U.S. headquarters for 7-Eleven are located in the same city where the convenience store concept was born.
The Mission Statement, Brand Vision, and Values of 7-Eleven Convenience Stores:
The mission statement of 7-Eleven convenience stores is focused not on what it sells or how much it sells, but rather on the 7-Eleven customer experience, and how that can impact a customer’s day. The mission statement of the 7-Eleven retail chain is:
”At 7-Eleven, our purpose and mission is to make life a little easier for our guests by being where they need us, whenever they need us.”
Additionally, the 7-Eleven chain has an official corporate Vision:
"Our Vision Is to Be the Best Retailer of Convenience. Being the best at what we do means each 7-Eleven employee has a chance to brighten someone’s day and make life a little easier, whether it is service with a smile in the store or ensuring we have the freshest food available, day in and day out.”
To support and deliver its mission and vision, 7-Eleven focuses its leaders on creating a “Servant Leadership Culture”:
"Our Servant Leadership Culture Helps Us Realize Our Vision and Achieve Our Daily Mission. Our culture encourages us to work as a team, recognize outstanding performance, do our best and be accountable to each other. We are committed to serving our guests, our co-workers and the communities in which we operate."
40Ashley Furniture Mission Statement - Pursuit of Best Products, Prices, Service
Ashley Furniture says its mission statement is really a "mantra" that guides all aspects of the Ashley Furniture business including design, production, retailing, and delivery. (See the complete Ashley Furniture mission statement below.)
Ashley Furniture Company History, Founders Facts, and Trivia:
Ashley Furniture was founded by Carlyle Weinberger, who started the company in 1945 in Chicago, Illinois and Goshen, Indiana as a sales organization which sold wooden furniture manufactured by local companies. In 1970 a furniture manufacturing company was started in Arcadia, Wisconsin, specializing in occasional tables and wall entertainment and storage systems. Six years later, Arcadia merged with Ashley Furniture, putting Ashley Furniture Industries into the furniture manufacturing business for the first time in its 31-year history. In 1999 the company began selling its furniture in its own retail stores. Ashley Furniture HomeStores began as licensed retail stores operated by independent dealers. As of 2013, Ashley Furniture was advertising itself as “The #1 selling home furniture brand in North America and also had licensed Ashley Furniture HomeStores operating in nine different international countries.
Ashley Furniture Corporate Headquarters:
The headquarters for the Ashley Furniture retail chain are located in Arcadia, Wisconsin.
The Mission Statement, Vision, and Values of Ashley Furniture Retail Stores:
The mission statement of Ashley Furniture starts with a corporate vision statement that is so simple and direct that the company refers to it as the company "mantra" that is used to guide the decisions and actions of all aspects of the Ashley Furniture business. The Ashley Furniture Corporate Vision is:
"We Want To Be The Best Furniture Company."
To define what that it means to be "the best," Ashley Furniture has this to say about its corporate vision, company mission, and official "mantra:"
"This mission statement reflects our proud past and our desire for the future.This is the mantra that drives us in everything that we do. From design through fulfillment, we continuously strive to provide the best product at the best prices accompanied by the best service in the industry. Being the best and bringing the best to you is our relentless pursuit."
Additionally, Ashley Furniture has defined four Guiding Principles of its corporate Mission Statement, which it says are the four cornerstones of its business model. The Guiding Principles of Ashley Home Furniture are:
41Carter’s Inc. Mission Statement - Celebrating Childhood and Supporting Families
The company mission statement of Carter’s Inc. is a little bit about the children’s clothes it manufactures, and a lot about supporting the parents who buy the clothes and celebrating the children who wear them. (See the complete Carter’s company mission statement below.)
Carter’s Children’s Clothing Founders Facts and Trivia:
The history of Carter’s Inc. began in 1865 when William Carter founded The William Carter Company in Needham, Massachusetts. Carter’s first products were mittens that he knitted in his kitchen. In the 1870’s Carter’s product line grew to include adult underwear and the “union suit,” which is basically one-piece long underwear that Carter produced for babies, children, and adults.
It wasn’t until the 1950’s that Carter’s main product line shifted from underwear to children’s clothing. As of 2012, there are company-owned Carter’s children’s clothing retail stores in all 50 states, and Carter’s stores in 35 countries outside of the United States.
Carter’s Inc. Headquarters:
The headquarters of Carter’s Inc. manufacturing and retail store operations are located in Atlanta, Georgia.
The Mission Statement of Carter’s Retail Stores Chain:
The mission statement of Carer’s Inc. is really a statement of its “philosophy,” which not only clarifies what Carter’s makes and sells, but also the why and how of its making and selling. The “Philosophy” of Carters Inc. is:
"We believe that childhood is a celebration, and the colorful prints and cute characters we design are inspired by the joy and love children bring into our lives. We celebrate childhood by supporting babies, children, and families with thoughtful designs, quality materials and construction, and convenient shopping options.”
42L.L.Bean Mission Statement - Golden Rule, Customer Satisfaction & Value Added
The mission statement of L.L. Bean stores and catalogs is a combination of the L.L.Bean Golden Rule, complete customer satisfaction, and values added to all interactions. (See the complete L.L.Bean mission statement, vision, and values below.)
L.L.Bean Founders Facts and Trivia:
L.L. Bean was founded in 1912 by Leon Leonwood Bean, a hunter who designed and manufactured a hunting boot which he then sold by mail order to a mailing list of hunting license holders. Retail sales were all done by catalog until the flagship L.L.Bean store was opened in Freeport Maine in 1951. The first L.L.Bean store was a 24/7 operation, which was definitely not a common retail practice at the time.
The L.L. Bean headquarters are located in Freeport, Maine, in close proximity to its flagship store.
The L.L. Bean Stores and Catalogs Mission Statement:
Although not labeled a "mission statement," the words that have guided the L.L.Bean business and employees has been the same since founder Leon Leonwood Bean first wrote them, which is referred to as "L.L.'s Golden Rule." The L.L. Bean mission is to live this Golden Rule...
"Sell good merchandise at a reasonable profit, treat your customers like human beings and they will always come back for more."
To provide guidance for what it means to "treat your customers like human beings," L.L. Bean states its customer-centric philosophy in a way that is often-quoted within and outside of the retail industry. "What Is a Customer?" According to L.L.Bean...
"A customer is the most important person ever in this company – in person or by mail.
A customer is not dependent on us, we are dependent on him. A customer is not an interruption of our work, he is the purpose of it.
We are not doing a favor by serving him, he is doing us a favor by giving us the opportunity to do so.
A customer is not someone to argue or match wits with. Nobody ever won an argument with a customer.
A customer is a person who brings us his wants. It is our job to handle them profitably to him and to ourselves."
In addition, before the word "stakeholder" was a commonly understood concept, the L.L. Bean company had a policy towards all its stakeholders, which included customers, employees, stockholders, vendors, communities and the environment. The L.L. Bean stakeholder policy is...
"As a values-based company, L.L.Bean should have as its purpose to add value to everyone who had a vested interest in the company. L.L.Bean's success depends on how well the company meets the objectives of its stakeholders."
43Ann Taylor Stores Mission Statement - Inspiration, Values & Brand Commitment
The mission statement for Ann Taylor Stores is lofty in its inspiration, but a specific set of values and a strong brand commitment make the Ann Taylor mission real for employees. (See the Ann Taylor stores mission statement below.)
Ann Taylor Women's Clothing Stores Founders Facts and Trivia:
The first Ann Taylor store was opened in 1954 in New Haven, Connecticut by founder Richard Liebeskind. The store was not named after a person, but rather, after a dress design created by Liebeskind's father. The "Ann Taylor" dress design was popular, and the style of that dress immediately established the well-dressed brand of Ann Taylor stores.
Ann Taylor Stores Headquarters:
The headquarters for Ann Taylor stores are located in Times Square on the island of Manhattan in New York City.
Mission Statement of Ann Taylor Retail Stores Chain:
The mission statement of Ann Taylor retail chain is lofty, and meant to be inspirational. The Ann Taylor stores mission statement is...
"To inspire and connect with our clients to put their best selves forward every day."
"The mission statement is made real for Ann Taylor employee associates, however, with a clearly defined set of values and a strong commitment to the Ann Taylor brand and Ann Taylor customers. The Ann Taylor Values are...
"We are passionately committed to our brands.
Our associates know that our brand heritage lives and brows by exceeding our clients' expectations.
We are driven to perform.
Personal accountability for results is at the heart of how associates contribute to our grown - as well as what ensures our overall integrity.
We work as a team.
We embrace the diversity of our associates and their ideas, and we collaborate and communicate openly.
We are constantly improving.
We stay ahead of the industry - instead of merely reacting to it."
For more about the Ann Taylor Values and Brand Commitment, click here.
44Party City Stores Mission Statement - A Company Culture of Celebration and Fun
The description of the Party City company culture gives Party City employees a mission of fun and celebration. (See the complete Party City mission statement below.)
Party City Party Supply Stores Founders Facts and Trivia:
The first Party City store was opened in East Hanover, NJ in 1986 by Steve Mandell.
Party City Retail Chain Headquarters:
The headquarters of the Party City Retail Chain are located in Rockaway, New Jersey.
Party City Retail Stores Mission Statement:
Although not labeled an "official" mission statement, the description of the Party City Company Culture guides its employees on a mission of celebration and fun...
"Party City loves to celebrate. We pride ourselves on making it easy and fun for our customers to celebrate the special times in the lives of their family and friends by offering a complete selection of fresh and exciting merchandise at great value in a fun shopping environment."
Further clarification of the Company Culture describe the Party City Store atmosphere and the customer experience...
- "We are Creative
At Party City we give customers the opportunity to be special, to sensationalize every aspect of their party.
- We are Customer Focused
We get to know our shoppers and help plan their celebrations. We are the pros and we make a difference in people's lives.
- We are Team Players
We work in a collaborative environment. While we each accept responsibility to be the best we can be, we actively help each other towards our common goals."
- "We are Creative
45Academy Sports + Outdoors Mission Statement - Trust, Respect, Unique Experiences
The three-part mission of the Academy Sports + Outdoors retail stores chain focuses on customer trust, employee respect, and creating a unique shopping experience (See the complete Academy Sports + Outdoors mission statement below.)
Academy Sports + Outdoors History, Founders Facts, and Trivia:
Academy Sports + Outdoors began as the Academy Tire Shop, founded by Max Gochman in San Antonio, Texas in 1938. Military surplus, sports equipment, and outdoors items were added to its product line over the next 50 years, and then the military surplus merchandise was dropped in 1991. The company name was changed to Academy Sports + Outdoors in 1995, and its e-commerce retail website was not launched until 2011. As of 2013 the Academy Sports + Outdoors had retail stores in 13 states throughout the southeast U.S.
Academy Sports + Outdors Stores Headquarters:
The Academy Sports + Outdoors company headquarters are located in Katy, Texas, which is not far from where the company first began.
The Mission Statement, Vision, and Values of the Academy Sports + Outdoors Retail Chain:
The mission statement of Academy Sports + Outdoors focuses employees at all levels on the three things that the company values most - customer trust, employee respect, and creating a superior and unique shopping experience. The complete Academy Sports + Outdoors mission statement is:
"The Academy Sports + Outdoors vision is to be the premier sports, outdoor and lifestyle store of choice, continuously adapting to our customers' changing needs. The company's mission is comprised of three parts.
"The first is to deliver an unparalleled shopping experience by providing convenience, offering a broad selection of quality products, delivering exceptional customer service, and selling at everyday low prices.
"The second is to know our customers. Customers are our number one priority as we strive to be the retail destination they can trust.
"The third is to respect our associates by creating opportunities for personal growth and career advancement, while promoting teamwork in an enjoyable and rewarding work environment."
46Zumiez Company Mission Statement - Active, Cuting Edge Products and Customers
Zumiez products are cutting edge, its customers are active and trendy. The Zumiez mission reminds employees of that. (See the Zumiez mission statement below.)
Zumiez Retail Chain Founder:
Zumiez was founded in 1978 by Thomas D. Campion who opened the first store at the Northgate Mall in Seattle, WA..
Zumiez headquarters are currently located in Everett, WA.
Zumiez Mission Statement:
Although it is not officially labeled as a "mission statement," the Zumiez website states "We do what others have only dreamed of," and then explains that statement in mission statement type of languaging.
"We provide you with cutting edge clothing, footwear, accessories, DVDs, hard goods for skate and snow for active lifestyles. Everything we do revolves around the customer—you are the heart of our company."
47Swarovski Mission Statement - Spreading Joy and Making Impact in Everyday Lives
The mission of Swarovski and its retail stores is about the impact that its products can make in everyday lives, and reflects the desire of the Swarovski founder to use crystals to "spread joy." (See the complete Swarovski company mission statement and corporate values below.)
Swarovski Founders Facts, History, and Trivia:
The Sarovski company was founded in 1892 when Daniel Swarovski invented a machine for cutting crystals in a more precise way than the manual methods that were being used at the time. It wasn’t until 1931 that Swarovski invented sew-on crystal ribbon, which connected the Swarovski company immediately to the fashion industry.
Swarovski crystals were first used famous chandeliers in 1965 when they appeared in chandeliers at the Palace of Versailles and the New York Metropolitan Opera. In 2008 "The Crystal Forest" retail concept was launched, using crystals in the store interior and exterior design which surround shoppers with a “forest” of lighting, textures, and colors.
As of 2012 there were more than 1200 Swarovski owned and operated international retail outlets, and 1100 partner-operated Swarovski boutiques selling crystal jewelry, figurines, and accessories. The total annual revenue of the Swarovski Group is more than $3 billion.
Swarovski Global Headquarters:
The Swarovski crystal global headquarters are located in Wattens, Austria.
The Company Mission Statement and Corporate Values of Swarovski:
The mission statement of the Swarovski company and Swarovski retail stores is as simple and elegant as the company’s crystals themselves. The Swarovski company mission statement is:
“We add sparkle to people's everyday lives."
Today’s Swarovski mission statement is aligned with the guiding principle of founder Daniel Swarovski, which was reportedly “To constantly improve what is good” and to “bring joy to people through crystal.”
Swarovski provides its employees with guiding principles in the form of official corporate values which define the Swarovski workplace culture and provide guidance about how Tiffany’s employees at all levels conduct business and make decisions. The Swarovski corporate values are:
- ”Responsible – We always think and act in the interest of the company and the impact our actions may have on others. We take care of Swarovski as a whole and Swovski cares about us – we walk the talk.
- Imaginative – We are open-minded and innovative in creating aesthetically unique product designs and solutions for our consumers and customers.
- Vigorous – We are dynamic and powerful. We leverage the strengths and benefits of our global organization. We empower colleagues to be effective and efficient. We work as a team across the organization to achieve our joint ambition of outstanding and profitable results. We acknowledge and reward performance.
- Passionate – We strive for consumer and customer loyalty by continuously surprising and amazing them and create long-term relationships with our business partners."
48Pottery Barn Mission Statement - Exceptional Style and Outstanding Service
The mission of Pottery Barn home stores and catalogs is all about exceptional style, outstanding service, and exceeding customer expectations. (See the Pottery Barn mission, vision, and values below.)
Pottery Barn Stores and Catalogs Founders Facts and Trivia:
The first Pottery Barn store was opened in Manhattan in 1949 by Paul and Morris Secon in a rented space that cost $35 per month. The merchandise in this first Pottery Barn store was discontinued and slightly damaged ceramics. The first Pottery Barn stores were sold to the Gap, and that chain subsequently sold them to Williams-Sonoma in 1986 for $6 million.
Pottery Barn has expanded its brand first by establishing a customer base through niche catalogs and then opening physical retail stores based on the popularity of those niches. The Pottery Barn namesake catalog was launched in 1987, and its annual distribution is bigger than all the catalogs of its U.S. retail competitors combined.
The Pottery Barn Kids niche brand was launched in January 1999 as a catalog. The first Pottery Barn Kids retail store was then opened in September 2000 in Costa Mesa, California
The Pottery Barn Bed + Bath niche was launched as a catalog in 2000. Pottery Barn.com was also launched in the same year.
The PBTeen niche brand was launched in 2003 as a catalog. The first PBTeen store was then opened in November 2008 in Atlanta, Georgia.
Pottery Barn Stores Headquarters:
The headquarters for Pottery Barn stores and catalogs are located along with parent company Williams-Sonoma in San Francisco, CA
Pottery Barn Stores and Catalogs Mission, Vision, and Values:
The mission of Pottery Barn stores and catalogs is aligned with the mission of Williams-Sonoma, its parent company, which is about product, service, and customer engagement. Specifically, though, the mission of the Pottery Barn brand is defined by this vision statement...
"Pottery Barn is founded on the idea that home furnishings should be exceptional in comfort, style, and quality."
The Pottery Barn employees are given more specific guidance about their mission with these specific values statements...
"Pottery Barn Associates are dedicated to providing our customers with an outstanding level of service, knowledge, and assistance. We strive to exceed your expectations whenever possible, and are available 24 hours a day to help you find the perfect fit."
49Family Dollar Mission Statement - Compelling Shoppers With More Than Discounts
Family Dollar's mission is to be a compelling place to shop, and discount prices are only one way to compel shoppers to shop. (See the Family Dollar mission statement below.)
Family Dollar Founders Facts and Trivia:
The first Family Dollar store was opened by Leon Levine in Charlotte, North Carolina in November 1959 as a self-service, cash-and-carry discount store in middle and low income areas, the same concept that the chain operates with today.
Family Dollar Retail Chain Corporate Headquarters:
The corporate headquarters for the Family Dollar retail chain are located in Matthews, North Carolina.
Mission Statement of Family Dollar Discount Stores:
The concept for the initial Family Dollar store was "the customers are boss, and you need to keep them happy." The mission of Family Dollar stores today seems to embrace that initial philosophy in a very specific way. The mission of Family Dollar discount retail chain is...
"Our mission is to be a compelling place to shop for our customers. Being a compelling place to shop means we strive to offer our customers a unique mix of products ranging from food and beverages to household cleaners, laundry products, housewares and apparel."
50Rite Aid Mission Statement - Making Health & Happiness with Care & Friendliness
The mission of the Rite Aid retail drugstore chain is about both the what and how of Rite Aid’s business, which it defines as contributing to health and happiness in a caring and friendly way. (See Rite Aid’s complete mission statement below.)
Rite Aid Pharmacy Founder Facts and Trivia:
The Rite Aid history extends back to September 1962 when a Thrif D Discount Center store was opened in Scranton, Pennsylvania by founder Alexander Grass. The company was not named Rite Aid until 1968, when it became a publicly traded company on the American Stock Exchange. CEO Martin Grass, son of Rite Aid’s founder, was convicted of accounting fraud and sentenced to eight years in prison in 2004, along with five other Rite Aid executives.
Rite Aid Drugstores Corporate Headquarters:
The Rite Aid corporate headquarters are located in Camp Hill, Pennsylvania.
Rite Aid Mission Statement and Core Values:
The mission statement of the Rite Aid retail drugstore chain is constructed in a way that paints a clear picture for Rite Aid employees about the kind of customer experience it wants to create in its retail stores, and how Rite Aid employees contribute to that creation. The Rite Aid drugstores mission statement is...
"To be a successful chain of friendly, neighborhood drugstores. Our knowledgeable, caring associates work together to provide a superior pharmacy experience, and offer everyday products and services that help our valued customers lead healthier, happier lives.”
Additionally, Rite Aid provides its employees with a set of Core Values, which helps Rite Aid employees at all levels to prioritize their tasks, make decisions, and take actions in alignment with Rite Aid’s desired way of doing business. The Core Values of Rite Aid are...
- "Passion for our Customers – We create unmatched levels of loyalty through our associates by being passionately committed to our customers and all we serve.
- Encouragement for our Associates – We provide an environment that inspires and motivates the best people to choose to work here…where they can reach their fullest potential...
- Winning Through Teamwork – We work for the good of the company, not just an individual business or function, by freely offering help and assistance to others and seek it when needed...
- Commitment to Diversity and Respect for the Individual –We display behaviors that clearly show respect for others and with all their diversity.
- Accountability for our Actions and Results – We consistently guide and lead teams to extraordinary results...
- Integrity in all We do - We demonstrate high integrity and develop organizations with unquestioned levels of integrity – never compromising on the pressures of the day....
- Value for our Shareholders - We are fiscally responsible and committed to consistently deliver value for our investors.
- Caring Neighbors - We are caring neighbors, involved in community activities in meaningful ways and committed to reflecting the diversity of each community we serve."
51The Container Store Mission Statement - 7 Foundation Principles To Guide Actions
Instead of a corporate mission statement, The Container Store retail chain has a more casual set of 7 Foundation Principles which guide the actions of its employees. (See the Container Store Foundation Principles below.)
The Container Store Founders Facts and Trivia:
The first Container Store was opened in Dallas, Texas by Kip Tindell, Garrett Boone, and John Mullen on July 1, 1978.
The Container Store Corporate Headquarters:
The corporate headquarters of The Container Store are located not far from the first Container Store location, in Coppell, Texas.
The Mission Statement (Foundation Principles) of The Container Store:
Instead of a static and traditional corporation mission statement, The Container Store operated for ten years with a loosely defined philosophy. In 1988 a set of seven Foundation Principles were formalized in order to make expansion of the Container Store chain possible, with a consistent philosophy and culture. The Foundation Principles of The Container Store are...
"1 Equals 3
We hire only about 3% of all who apply. If you indeed believe that with one great employee, you get three times the productivity of a good employee, you can afford to extensively train them and communicate to them, empower them and pay them 50 to 100% more than what other retailers might pay them."
Fill the other guy's basket to the brim. Making money then becomes an easy proposition.
With this sentiment guiding us, The Container Store has been successful in creatively crafting mutually beneficial relationships with our vendors by doing everything possible to truly “fill their baskets to the brim.” We know that in return, our business and our bottom line will benefit as well.
Man in the Desert Selling
We don’t just stop with the obvious. Providing our customers with a complete solution through our Man in the Desert selling philosophy has been key to achieving one of our main goals of having our customers dancing in their organized closet, pantry, home office, etc., because they are so delighted and thrilled with the complete solution we provided them.
Communication IS Leadership
The Container Store knows the importance of executing every day, consistent, reliable, predictable, effective, thoughtful, compassionate and yes even courteous communication.
Intuition Does Not Come to An Unprepared Mind
We want our employees to use their intuition — to anticipate the needs of our customers and recommend product solutions... But we know that in order to help employees do this, we have to provide them with the information — the training — to know how best to apply their intuition.
The Best Selection, Service, and Pricing
It’s hard for most retailers to offer low pricing and provide exceptional service. A few great retailers have achieved a combination of the best selection and the best service. To add the best price to that equation is generally unheard of, but The Container Store diligently achieves all three simultaneously
Air of Excitement
In retail, customers can sense when employees are having fun, when they love their jobs and are excited about helping customers. It’s an attitude that’s contagious and makes customers want to spend more time in our stores."
52Claire’s Accessory Stores Mission Statement - Value, Assortment, Fashion and Fun
The mission statement of Claire’s Stores accessory chain is all about value assortment, fashion and fun that it provides for its target kids, tweens, teens, and young female market. (See the complete Claire’s Stores mission statement below.)
Claire’s Stores Founders Facts and Trivia:
The history Claire’s Stores extends back to 1961 when Rowland Schaefer started a company called Fashion Tress Industries, which sold wigs and hair pieces. Also in the 1960’s a chain of retail stores called Claire’s Boutiques was operating in Chicago and the midwest. In 1973 Rowland Schaefer purchased the Claire’s Boutiques chain, and then changed the name of the company to Claire’s Stores. Other stores that have been owned and operated by Claire’s Stores include Tokpkapi, Dara Michelle, Arcadia, Art Explosionlow-incomeand Icing.
Claire’s Accessory Stores Headquarters:
The headquarters of Claire’s Stores are located in Pembroke Pines, Florida.
The Mission Statement of the Claire’s Stores Chain:
The mission statement of Claire’s Stores accessory chains is chocked full of words to excite and inspire the employee team that is responsible for making accessory shopping at Claire’s compelling and engaging. The Mission Statement of Claire’s is:
"To be a fashion authority and the fun destination, building a comprehensive value proposition, offering a compelling, focused assortment of accessories, costume jewelry and emerging categories targeted to the lifestyles of kids, tweens, teens and young women.”
53Crate and Barrel Mission Statement - People + Product + Presentation = Happiness
The mission of Crate and Barrel home and furniture stores are focused on 3 P's - People, Product, and Presentation. (See the Crate and Barrel mission, vision, and values below.)
Crate and Barrel Home and Furniture Stores Founders Facts and Trivia:
The first Crate and Barrel home store was opened in December, 1962 by Gordon & Carole Segal in Chicago, Illinois. The Segal’s first store was named Crate and Barrel because the founders spent all their money on merchandise they purchased directly from factories and artists in Europe and had no money left for retail display fixtures. All the merchandise had to be stacked on the crates and barrels that had been used for shipping. In 1998, 70% of the company was sold to a German catalog mogul named Otto Versand so that the Crate and Barrel chain could expand, but still remain privately-owned.
Crate and Barrel Stores Headquarters:
The headquarters for Crate and Barrel retail chain are located in Northbrook, Illinois.
Crate and Barrel Mission, Vision, and Values:
The mission of Crate and Barrel comes directly from founder, Gordon Segal...
“We went into this business to make customers happy, to satisfy their needs. That’s still our mission, 40 years later."
In order to make customers happy, the company focuses on 3 P's - People, Product and Presentation, which all reflect the vision and personal style of founder and CEO Segal. The uniqueness of Segal's retail philosophy were expressed by Segal after he received the the Corporate Design Leadership Award in 2009 and he said, "You only do beautiful work slowly and carefully. Don't rush. Stay humble. Stay nervous."
54Bare Escentuals Mission Statement - Business Is Community, Beauty Is a Force
The mission of Bare Escentuals beauty products stores reflects the company's unconventional view of business as community and beauty as a force of energy. (See the Bare Escentuals mission, vision, and values below.)
Bare Escentuals Founders Facts and Trivia:
Diane Ranger created Bare Escentuals mineral makeup in 1976 and was selling it at Bloomingdales. When Ranger's company went bankrupt, investors Barrie Bergman and John Hansen purchased Bare Escentuals, which then had four retail stores. Bare Escentuals became a publicly traded company in 2006 and was then sold to Shiseido in 2010 for $1.7 billion.
Bare Escentuals Headquarters:
Now owned by Japanese-based Shiseido, the Bare Escentuals headquarters are located in San Francisco, CA
Bare Escentuals Mission, Vision, and Values:
Not officially identified as its mission, Bare Escentuals makes a very strong statement about its vision, which is an unconventional view of the retail business...
"Love. Understanding. Community. That's what Bare Escentuals represents. It's a trusted source. It's the belief that products can actually be good, makeup can be fun, business can be personal and companies can behave more like communities."
Bare Escentuals further guides its employees with clearly defined values, which it labels "Our Beliefs"...
"Be a Force of Beauty
What is a Force of Beauty? We believe that when you feel truly beautiful, you wield enormous confidence, and you have the potential to change a moment, ignite a conversation and start a new adventure….
A Force of Beauty is an energy, a strength, a movement.
This broader brand experience is ultimately as much about a peer-to-peer community as it is about bareMinerals products, and as much about making women look beautiful as it is about making a positive difference in women’s lives."
55DressBarn Stores Mission Statement - Branded Experience, Beliefs and Principles
The mission of dressbarn is defined as a dressbarn branded experience, a set of corporate beliefs, and core principles . (See the complete dressbarn mission statement below.)
DressBarn Stores Founders Facts and Trivia:
The first dressbarn retail store was opened in 1962 by Roslyn Jaffe in 1962. The focus of the first dressbarn stores was designer styles at discounted prices.
DressBarn Retail Chain Headquarters:
The dressbarn headquarters are located in Suffern, New York.
DressBarn Women's Apparel Stores Mission Statement:
In defining its branded experience, dressbarn stores is creating a mission for its employees...
"Customers come as they are and leave feeling even better. Each experience builds her confidence and enriches her well being. dressbarn will be her favorite destination by offering an uplifting experience, fashion-right product and high perceived value."
To further define its corporate culture, dressbarn provides its employees with a set of corporate beliefs...
"What dressbarn believes
- We believe trust is earned, not given.
- We believe happiness is an occasion you dress for.
- We believe fashion is fleeting, but style persists.
- We believe value is more than a price tag.
- We believe our job is not done until you look as beautiful as you are inside."
Founder Roslyn Jaffe had some clearly defined core principles that she used to manage dress barn retail operations, and those core principles still guide the dressbarn management team today. Jaffe's "Seven Believe Values" are...
- Building Relationships
- Earning Trust
- Leading With Encouragement
- Igniting Our Business
- Elevating Standards
- Valuing Our Associates
- Excelling in Service
56Kirkland's Stores Mission Statement - Engaging Shopping, Unique Style and Value
Official documents define the Kirkland's customers and the Kirkland's retail shopping experience that intends to keep them engaged in a way that provides a mission for its employees. (See the complete Kirkland's retail chain mission statement below.)
Kirkland's Home Decor and Gift Stores Founders Facts and Trivia:
Kirkland's was founded by Carl Kirkland in 1966 when he opened the first Kirkland's store in Jackson, Tennessee.
Kirkland's Retail Store Chain Headquarters:
The Kirkland's headquarters are located where the company was founded, in Jackson, Tennessee.
Kirkland's Retail Stores Chain Mission Statement:
Not identified formally as a "mission statement," this identification verbiage is used in annual reports and other official documents enough that serves the same purpose that an official mission statement would…
"We provide our predominantly female customers an engaging shopping experience characterized by a diverse, ever-changing merchandise selection at prices which provide discernible value to the customer. Our stores offer a unique combination of style and value that has led to our emergence as a leader in home décor and has enabled us to develop a strong customer franchise."
57Chico's FAS Mission Statement - Values and Guiding Principles of Customer Care
The mission statement of the Chico's company and Black House White Market stores are the values and guiding principles which shape the customer experience. (See the Chico's FAS and White House Black Market mission statement below.)
Chico's and Black House White Market Facts and Trivia:
Originally selling Mexican art and cotton sweaters, Chico's was founded in 1983 in Sanibel Island, Florida by Helene and Marvin Gralnick. White House|Black Market was acquired by Chico's FAS Inc. in 2003, afer the separate monocrhomatic merchandising concepts were merged in 1997.
Chico's FAS Headquarters:
The headquarters of Chico's FAS Inc. are located in Fort Myers, Florida.
The Mission Statement of the Chico's FAS Inc. and White House Black Market Stores:
The mission statement of Chico's FAS Inc. and White House Black Market retail stores is really a set of "Values" and "Guiding Principles" that define "how we behave." The Values that clearly define "what we believe" for Chico's FAS Inc. employees are...
"Customers First - We are customer-centric: passionate about our amazing customers who stand at the center of our universe.
Integrity - We expect honesty and trustworthiness 100% of the time — period.
Respect - Our success comes from teamwork and collaboration.
Vibrant Spirit - ...heart, determination, innovation and teamwork are contagious and create an entrepreneurial spirit that makes working hard and getting things done not only productive, but FUN.
High Performance - We align with our shareholders who expect us to reach high and deliver on financial goals.
The Guiding Principles which determine how Chico's and White House|Black Market employees behave are...
"Most Amazing Personal Service - We cherish our relationship with our customers and treat them as friends.
We Love What We Do! - We don’t just make and deliver clothing. We have a passion for fashion.
Most Amazing Place to Work, Learn and Grow - We constantly coach, encourage, and challenge, taking pride in personal development and guiding our Associates to be the best they can be."
58Cost Plus World Market Mission Statement - Product Mix, Pricing & Retail Vision
The product mix, pricing philosophy, and retail vision for for Cost Plus World Market is clear in official company documents, although not labeled an "official" mission statement. (See the complete Cost Plus retail vision below.) >> Pin This Image on Pinterest
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Cost Plus World Market Company Facts and Trivia:
Cost Plus has its beginnings in 1958 when William Amthor sold a shipment of wicker furniture at a pier in San Francisco, California. He sold his imported merchandise for cost plus 10%, which gave birth to the company name Cost Plus. The first retail store location was a warehouse space on Fisherman;s Wharf in San Francisco, CA.
Cost Plus World Market Headquarters:
The headquarters for the Cost Plus World Market retail stores are located in Oakland, California.
The Cost Plus World Market Mission Statement:
In all "official" documents, a clear and consistent statement is made about what Cost Plus World Market retail stores are, and what the retail vision for the World Market chain is. Although not labeled as an official mission statement, the retail vision Cost Plus has for its World Market retail stores is...
"The stores feature an ever-changing selection of casual home furnishings, housewares, gifts, decorative accessories, gourmet foods and beverages offered at competitive prices and imported from more than 50 countries. The value, breadth and continual refreshment of products invites customers to come back throughout a lifetime of changing home furnishings and entertaining needs."
59Williams Sonoma Mission Statement - What Williams-Sonoma Products Can Do For You
The mission statement of Williams-Sonoma home and kitchen stores is less about the Williams-Sonoma products, and more about what Williams-Sonoma products can do for its customers. (See the complete Williams-Sonoma mission statement below.)
Williams-Sonoma Retail Stores Facts and Trivia:
When Charles E. Williams opened a cookware shop in Sonoma, California in 1956, the Williams-Sonoma retail concept and retail chain was born.
The headquarters of Williams-Sonoma retail chain is located in San Francisco, California.
Williams-Sonoma Retail Stores Mission Statement:
The mission statement of Williams-Sonoma makes it clear that the home and kitchen chain doesn't just want to sell home and kitchen merchandise, it wants to be a leader so its customers can be experts. The mission statement of Williams-Sonoma is...
"The mission of our Williams-Sonoma brand is to be the leader in cooking and entertaining by delivering great product, world class service and engaging content."
The Williams-Sonoma commitment to being a world class leader is reinforced in its corporate Values as well...
- "People First
We work to create an environment that attracts great talent, and we seek to motivate, inspire and recognize high performance.
Our customers inspire everything we do. Answering their needs is about more than business for us; it's a calling.
We seek to make lasting quality the signature of our company. To us, what we create is personal, just as it is for our customers.
All of our values support our success as a company. We are committed to this success, and to providing a superior return to our shareholders."
- "People First
60Belk Department Store Mission Statement - Southern Style, Customer Care & Value
The mission statement of Belk department stores embraces the company's heritage with Southern style, and a brand of customer care which includes good shopping value. (See the Belk mission, vision, and values below.)
Belk Company Founders Facts and Trivia:
The Belk company is one of the oldest U.S. retail companies still in operation today. Belk was founded in 1888 by William Henry Belk in Monroe, North Carolina with $1,250 and $3,000 worth of merchandise on consignment. Considering the pride it has in its southern heritage today, it's surprising to know that the first store opened by Belk was called New York Racket. The business changed names to Belk Brothers after Belk's brother, Dr. John Belk joined as a partner. In the 125 years that it has been among the , private retail chains in the U.S., Belk has expanded its chain with the help of acquisitions of existing Proffitt's, McRae's, Parisian retail store locations. Belk is primarily Southern regional chain with stores operating in 16 states, all south of the Mason-Dixon line. The largest privately held department store chain in the U.S., Belk has largely stuck to its original retail roots and as of August, 2013 had no international store locations, and limited e-commerce on its Belk.com shopping website.
The Belk Department Stores Company Headquarters:
The company headquarters of Belk department stores have been located in Charlotte, North Carolina since 1908.
The Mission Statement, Vision, and Values of Belk Department Stores:
The mission statement of Belk department stores embraces the company's long legacy and strong Southern roots. The Belk company mission statement is:
”To satisfy the modern Southern lifestyle like no one else, so that our customers get the fashion they desire and the value they deserve.”
Additionally, Belk has a larger vision which defines its desire to create strong customer loyalty. The Belk company Vision is:
"For the modern Southern woman to count on Belk first. For her, for her family, for life.”
How Belk intends to achieve its Vision and Mission and conducts its business on a daily basis is more specifically defined in its Values, which are: "Our Values
- Be encouraging of growth and change.
- Be proud of our rich heritage.
- Be involved in our communities.
- Be relentless with customer care.
- Be committed to the success of our associates.
- Be the best at what we do."
61OshKosh B’Gosh Mission Statement - Fun, Play, Imagination & Comfortable Clothes
The mission of OshKosh B’Gosh retail stores is aligned with its parent company, but also uniquely distinct because of its beliefs fun, play, imagination, expression, and the comfortable clothes that makes all these things possible for children. (See the complete OsKosh B’Gosh mission and beliefs below.)
OshKosh B’Gosh Children’s Clothing Founders Facts and Trivia:
The history of OshKosh B’Gosh extend back to 1895 when the Grove Manufacturing Company in OshKosh, Wisconsin began manufacturing overalls for farmers and railroad workers. In the early 1900’s William Pollock purchased the company, and changed the name to OshKosh B’Gosh in 1911 after hearing it in a Vaudeville act.
The OshKosh B’Gosh brand gained widespread popularity after the company made child-size overalls and received 10,000 orders for them from a national Mesa catalogue in 1962. The company expanded its “small-fry” line, and OshKosh B’Gosh then became a well-known children’s clothing brand in 1971 when Bloomingdale’s called with an order. In 2005 OshKosh B’Gosh was purchased by Carter’s Inc. for $312 million.
As of 2012, there were OshKosh B’Gosh children’s retail stores in 40 states and 35 countries.
OshKosh B’Gosh Headquarters:
The headquarters of the OshKosh B’Gosh brand and retail stores is still located in OshKosh, Wisconsin where the company began.
The Mission and Beliefs of OshKosh B’Gosh Retail Stores Chain:
The mission statement of OshKosh B’Gosh is the same as its parent company, Carters, Inc., which the company refers to as its “philosophy.” The “Philosophy” of OshKosh B’Gosh and Carters, Inc. is:
"We believe that childhood is a celebration, and the colorful prints and cute characters we design are inspired by the joy and love children bring into our lives. We celebrate childhood by supporting babies, children, and families with thoughtful designs, quality materials and construction, and convenient shopping options.”
Although OshKosh B’Gosh is part of Carters, Inc., the brand also has its own distinct personality, which is described by a set of beliefs that are appropriately referred to as “What We Believe”...
"We believe that fun and play are the center of a kid’s universe. We believe imagination should be uninhibited, creativity encouraged, and that comfort should reign supreme. We believe in the power of play, of make believe, and of genuine expression.”
62The Buckle Mission Statement - Total Focus on the Customer Shopping Experience
The Buckle mission statement keeps all employees completely focused on creating The Buckle customer experience. (See The Buckle's mission statement below.)
The Buckle Clothing Stores Founders Facts and Trivia:
David Hirschfeld founded The Buckle when he opened the first Mills Clothing store in Kearney, Nebraska in 1948. A second store named Brass Buckle was also opened in Kearney. In 1991 all stores in the chain began operating under the current name, The Buckle.
The Buckle Stores Headquarters:
The Buckle corporate headquarters are still located in the city where its first store opened, in Kearney, NE
The Mission Statement of The Buckle:
The mission statement of The Buckle keeps employees at all levels completely focused on The Buckle customers and the shopping experience in The Buckle stores. The mission statement of The Buckle is:
"To create the most enjoyable shopping experience possible for our guests.."
63Bon-Ton Mission Statement - Individual Attention to Customers and Community
Individual attention was an important value when the first Bon-Ton store openedMesa and is still Bon-Ton's mission today. (See Bon-Ton's mission statement below.)
Bon-Ton got its beginnings in 1898 when founder Max Grumbacher opened a one-room store that sold millinery and drygoods in York, Pennsylvania.
Bon-Ton headquarters are located in three different cities - York, PA, Milwaukee, WI, and Dayton, OH.
Bon-Ton Stores Mission / Vision Statement:
When the Bon-Ton stores were first founded, they were operated "with a close attention to detail and a conviction that business success would come to those who offered customers quality merchandise at a fair price with careful attention to their individual needs and wants," according to the Bon-Ton website. Although this is not officially labeled as a "mission statement," the company says that these are values that still guide the Bon-Ton stores today.
Bon-Ton also states that the way it will move to a successful future is to:
- Continue our rich tradition of commitment to our individual communities and local store names.
- Be nimble and adapt to the ever-changing retail industry.
- Embrace new ideas, innovative creativity and differing points of view.
- Continue to be a place where an individual can be recognized and rewarded.
- Continue to be the right place for our associates and customers.
64Jos. A. Bank Mission Statement - Classic Style, Service, & Appropriate Solutions
Classic style, service, and appropriate business wear solutions are part of the mission statement that guides Jos. A. Bank leaders and employees. (See the Jos. A. Bank mission statement below.)
Jos. A. Bank Clothiers Founders Facts and Trivia:
Charles Bank was a Lithuanian immigrant, and a tailor in Baltimore, Maryland in 1866. His grandson Joseph A. Bank joined his grandfather in business in 1898 at the age of 11 and became a wholesale pants salesman. The business was focused on manufacturing and wholesale supply and the first JoS. A. Bank retail store was not opened until after World War II.
Jos. A. Bank, Inc. Corporate Headquarters:
The corporate headquarters of Jos. A. Bank, Inc. are located in not far from where the company was first founded more than a century ago Hampstead, Maryland.
The Mission Statement of Jos. A. Bank Clothiers Retail Chain:
Any retail company that has survived and thrived for more than a century likely has a strong foundation guided by a strong mission statement. Classic style, service, and appropriate solutions are some of the low-income traditional elements included in the Jos. A. Bank mission statement, which is...
"Become known and trusted as 'The Expert in Men’s Apparel' and a leading menswear brand by designing and contract-manufacturing classically styled career and casual apparel sold in a nationwide chain of service-oriented retail stores, in a direct response catalog business and on an interactive internet site, with an emphasis on value, service, convenience, and appropriate business wear solutions."
65Stage Stores Mission Statement - Take Name Brands to Small Towns & Neighborhoods
Stage Stores uses five storefronts in its mission to bring brand name clothes to small towns and neighborhoods. (See the Stage Stores mission statement below.)
Stage Stores Founders Facts and Trivia:
The Stage Stores chain can trace its history back to the founders of several different clothing store chains.
In 1867 H.C. Uhlman became a partner in a general store in Weston, OH, which would eventually become the Uhlman's chain of stores.
- In 1891, W.S. Peebles, Sr. opened a retail store in Lawrenceville, VA, which grew to be the Peebles chain.
- In 1921 Isadore Erlich founded a store which eventually became the Palais Royal chain.
- In 1922 C.R. Anthony opened a retail store in Cushing, OK, which grew to become the Anthony's chain.
- In 1923, Archie and Robbie Beall opened a retail store in Henderson, TX which would become the Bealls chain.
- In 1923 Beauregard Crawford Moore opened the first store in the B.C. Moore and Sons chain in Wadesboro, NC.
- In 1933, Jack Levy and his sister Hannah Levy opened up a hosiery shop in Denver, CO, which would grow to be the Fashion Bar chain.
- In 1953 M.D. Goodfriend opened the first Athens Outlet Store in Athens, TN, which would eventually become the Goody's chain of stores.
Through a series of mergers, acquisitions, and a bankruptcy, all of these chains became part of today's Stage Stores organization.
Stage Stores Headquarters:
The corporate headquarters of Stage Stores is located in Houston, TX.
The Mission Statement of Stage Stores:
The mission statement of the Stage Stores conglomerate is similar to the mission statement of each of the chains that eventually joined together under the Stage Stores umbrella. The Stage Store mission statement is:
"Our mission is to be America’s leading small town and neighborhood retailer dedicated to delivering desirable brand name family apparel with exceptional value and service!"
66Stein Mart Mission Statement - Vision & Mission Reveal the Retailer's Struggles
The mission statement of Stein Mart is no different than any other off-price retailer would have, which reveals the root of Stein Mart's struggles in the discount retailing niche. (See the complete Stein Mart mission statement, vision, and values below.)
Stein Mart Founders Facts and Trivia:
The first Stein Mart store was opened in 1908 by Sam Stein in Greenville, Mississippi. Originally Stein Mart was a general merchandise store until 1932 when Stein's son, Jake, started running the company and shifted the inventory focus to discount clothing.
Stein Mart Headquarters:
The Stein Mart headquarters are located in Jacksonville, Florida.
The Stein Mart Stores Mission Statement:
The Stein Mart Mission Statement could be (and probably is) the mission statement for every retail chain in the discount niche. The Stein Mart mission statement is...
"Our Mission is to serve our customers and community efficiently and effectively; to act with integrity towards customers, associates and vendors; to maintain profitable growth and build long-term value for our shareholders."
The Stein Mart vision could provide an inspiring and distinct outlook, and yet, it is as indistinct and generic as its mission statement. The Stein Mart Vision is...
"Our Vision is to be the preeminent upscale off-price retailer in America."
In addition to an official vision and mission statement, Stein Mart also has established some specific "shared values," which are still general and lacking in brand uniqueness and competitive differentiation. The Shared Values of the Stein Mart retail chain are...
"We delight our customers.
At Stein Mart, our customers are the most important part of our business and we pride ourselves on creating a standard for customer service marked by friendliness, caring, a sense of urgency and great execution.
We develop effective teams.
Our success is dependent upon the collective energy and contribution of every Associate.
We celebrate differences.
We respect every individual and believe that our differences help make us stronger as a company.
We support our communities.
We feel strongly about giving back to our communities through corporate citizenship.
We build partnerships.
Ultimately, we strive to create an environment that allows us to build strong partnerships with Associates, Customers, Vendors, Shareholders and the communities we serve."
67Duckwall-ALCO Company Mission Statement - Goals and Values of Bygone Days
Duckwall-ALCO brings the past to its present with its mission to bring bygone days to hometown communities.
A.L. Duckwall founded Duckwall-ALCO when he opened a general merchandise store in Abilene, Texas in 1901.
Duckwall ALCO's headquarters are still located in the city of its roots, Abilene, Texas.
Duckwall-ALCO Mission Statement:
The Duckwall-ALCO mission statement defines what the company wants to do, where they want to do it, and how they want their brand to be perceived by its customers and in the communities it serves. According to the Duckwall-ALCO website, the company's mission statement is:
"Our mission is to be the best general merchandise retailer in America, serving smaller, hometown communities. We strive everyday to achieve that goal with our work ethic, quality selection of goods, competitive prices, and friendly service of bygone days. We owe much of our success to three important members of the ALCO team: our associates, our vendor partners, and our shareholders."