It seems like every retail company in the world would have the same mission statement—to crush the competition and make as much profit as possible. And while that is the written or unwritten goal of 98 percent of all members of the U.S. retail industry this is not the only "mission" that defines their businesses.
Dell, Best Buy, Target, Staples, Circuit City, CompUSA, and Blockbuster all want to dominate their retail categories and create profits, but each of them has a distinct way of doing their retail business, which should be aligned with and defined by their respective mission statements.
Abercrombie & Fitch Mission Statement: Relationship With Brand, Not Customers
The mission of Abercrombie & Fitch retail stores chain is focused more on the management of the Abercrombie & Fitch brand than on the merchandise sold, the operational execution of its employees or the experience of its customers.
Abercrombie & Fitch Founder Facts:
The first Abercrombie & Fitch retail store was a sporting goods store opened by David Abercrombie and Ezra Fitch in 1892 in New York City. After Abercrombie & Fitch dissolved their business partnership in 1907, Fitch continued the retail business and retained the name.
The first Abercrombie & Fitch catalog had 456 pages and was mailed to 50,000 people in 1909. The orders received justified the expense of producing and mailing the catalogs, which almost bankrupted the company. Abercrombie & Fitch branded itself as "The Greatest Sporting Goods Store in the World" in 1939, with just the original store and a mail order business generating millions of dollars in sales.
It wasn't until the 1960's that Abercrombie & Fitch retail stores were opened in other cities outside of New York. Abercrombie & Fitch filed for Chapter 11 in 1976 and Oshman's Sporting Goods purchased the Abercrombie & Fitch name, trademark and mailing list as part of the company's bankruptcy proceedings.
The Limited purchased 25 Abercrombie & Fitch stores in 1988 from Oshman's and merchandised the store mostly with apparel that was branded with an Abercrombie & Fitch label.
Mike Jeffries became president of Abercrombie & Fitch in 1992 and skewed the store's merchandise towards a much younger demographic. The Limited spun off Abercrombie & Fitch as a separate company in 1999. Abercrombie & Fitch became a publicly traded company in 1996.
Abercrombie & Fitch Headquarters:
Abercrombie & Fitch headquarters, known as the "The Home Office," is located in New Albany, Ohio.
Abercrombie & Fitch Mission Statement, Vision and Values:
The mission statement for Abercrombie & Fitch is:
"We are committed to providing comfortable and long lasting clothes that look good. At Abercrombie & Fitch, we are committed to increasing diversity of our human resource management all over the organization”.
But beyond that simple mission statement, Abercrombie & Fitch emphasizes its goals, laying out the following:
- Positively impact our customers
- Create lasting partnerships
- Increase associate engagement
- Increase customer engagement
American Apparel Mission Statement for Made in America Products
The American Apparel mission statement is a vision for Made in America products and retailing that changes the trend of offshore manufacturing.
American Apparel Founder Facts:
The history of American apparel began in 1986 when founder, Dov Charney, was a high school senior and started importing t-shirts from the U.S. to sell in his hometown of Montreal, Quebec. Charney continued to conduct business when he went to college at Tufts University in Boston, where he created and sold silkscreened t-shirts using the American Apparel business name.
In 1990 Charney first began manufacturing t-shirts in South Carolina. On July 4, 1997, Charney moved himself to Los Angeles and then moved his manufacturing operations to California shortly after that. The first American Apparel retail store opened in November 2003 in the Echo Park neighborhood of Los Angeles. The first international retail store also opened in 2003 in Charney’s Canadian hometown of Montreal. As of 2015, American Apparel retail stores were operating in 18 international companies.
American Apparel Headquarters:
The headquarters for American Apparel is located in Los Angeles, Calif. Charney was fired as CEO in December 2014 “for cause” allegedly related to violating company policy and misconduct of a sexual nature.
American Apparel Mission Statement:
Even though he was born and raised in Canada, Dov Charney had fierce patriotism for the United States, which manifested in an unwavering loyalty to Made In America products and retailing. The American Apparel mission is less about what the company manufactured and sold, and much more about HOW the company manufactured and sold. The American Apparel mission statement is...
"- COMMITTED TO HIGH QUALITY PRODUCTS
- ART, DESIGN, AND TECHNOLOGY
- EMPLOYEE CARE
- LIMITATIONS IN THE INDUSTRY"
American Eagle Mission Statement: Satisfaction in a Job Well Done
The values of American Eagle lay out the reasons AE employees show up for work every day.
American Eagle Outfitters Founder:
Sean Peters and Frank Perretta opened the first American Eagle store in Twelve Oaks Mall in Novi, Mo. The stores were originally designed and stocked for those who love the great outdoors.
American Eagle's Headquarters:
American Eagle's headquarters are located in Pittsburgh, Pa.
American Eagle Mission and Values:
American Eagle has a clearly defined set of "corporate values" which guides the actions of employees at all levels of the AE organization:
- PEOPLE - The vitality of our company resides in people: our associates, our customers and our partners. We value and respect different backgrounds, unique talents and eclectic tastes; they strengthen our ability to succeed. We care about our associates: we empower them, we reward them. We give back generously to the communities where we work and play.
- INTEGRITY - We keep our promises. We hold ourselves accountable to the highest standards and we do the right thing. We wisely measure and manage risk. In the face of difficulties and challenges, we don’t compromise. We are polite and professional—always.
- PASSION - Our passion infuses our actions with purpose. It transforms stores into places of energy and customer delight. Our offices, design center and distribution centers hum with energy, activity and enthusiasm. We collaborate. We engage. We adhere to a keen sense of detail.
- INNOVATION - We operate in a dynamic and competitive industry. We are curious, enterprising and resourceful. Our associates embody entrepreneurial spirit, develop creative solutions and initiate change. We continually refine the unique processes that drive our business, and we use insightful research and analysis to balance our instinct and to guide our decisions.
- TEAMWORK - We work together: listening to one another, reaching consensus and supporting group decisions. We celebrate achievements. Because we respect and trust one another and commit ourselves to our company goals, our teamwork succeeds.
Anthropologie Mission Statement: Passionate Employees, Customer Connection
Anthropologie, Urban Outfitters, and Free people are part of the same company, which is why they have the same passionate employees and a similar emotional connection with their customers.
Antrhopologie Founders Facts:
Anthropologie was first a brand sold in Urban Outfitters stores. The first Antrhopologie retail store was opened in Wayne, Pa., in 1992. The Urban Outfitters company was started by Cick Hayne in 1970 with the opening of the first store which he called Free People.
Antrhopologie (Urban Outfitters) Headquarters:
The headquarters for the Urban Outfitters company (which includes the Anthropologie and Free people retail chains) is located in Philadelphia, Pa., where the first Free People store was opened.
Mission Statement of Anthropologie (and the Urban Outfitters Company):
The Anthropologie brand evolved into the Antrhopologie stores, and as part of the Urban Outfitters retail organization, the mission statement for both Anthropologie retail stores and the Urban Outfitters company is the same. The mission statement of Antrhopologie retail stores is...
“Lifestyle merchandising is our business and our passion. The goal for our brands is to build a strong emotional bond with the customer.
To do this we must build lifestyle environments that appeal emotionally, and offer fashion correct products on a timely basis.
Our customers are the reason and the inspiration for everything we do.”
Chanel Mission Statement — Designed to Ensure the Future of Coco Chanel's Style
The mission of Chanel is designed to ensure the defining style of its founding designer Coco Chanel well into the future.
Chanel Founder Facts:
Chanel fashions and the Chanel brand were created by Gabrielle Bonheur “Coco” Chanel, who first learned how to sew while living in a nunnery where she was raised after her mother died.
The first Chanel retail store was opened in Paris in 1910 and exclusively sold hats. Chanel's next two stores in France also sold clothing which she designed and sewed herself. The Chanel brand is best known for its little black dress, tweed suit, quilted handbag two-tone shoes and “the perfect red lipstick.” Chanel No.5 is credited as being the first perfume to be branded with a fashion designer’s name and is reportedly is still the best selling fragrance in history.
Coco Chanel died on January 10, 1971, and Karl Lagerfeld took over leadership as chief designer of the Chanel business in 1983. More than 40 years after the death of Coco Chanel, the Chanel brand is one of the World's Most Valuable Retail Brands.
Currently, Chanel has international retail store locations in more than 120 countries, with separate Chanel retail stores for fashion and accessories, fine jewelry, beauty, and eyewear.
Chanel Global Headquarters:
The Chanel global headquarters are located where the Chanel brand had its beginnings, in Paris, France.
The Mission Statement of Chanel:
Staying true to the distinction of its past and its founder, Coco Chanel, the Chanel company mission statement maintains the legacy of the Chanel brand while successfully moving it into the future. The Chanel company mission statement is:
"To be the Ultimate House of Luxury, defining style and creating desire, now and forever."
Costco Wholesale Mission Statement: Profits Revolve Around Ethics
Costco Wholesale founders and leaders believe that ethical business creates profits, so its mission statement revolves around four corporate values. The Costco Code of Ethics is as straightforward as the Costco founders who created it, and the corporate guiding documents created by the founders still guide the company in its global retailing success today.
The inspirational nature of the Costco company mission statement, vision, and values and the successful execution of them, has led the Costco chain to be one of the world's largest retailing companies, with one of the most fanatically loyal customer bases the U.S. retail industry has ever seen. The Costco phenomenon around the world has been appropriately referred to as "The Costco Craze."
The Mission Statement of Costco:
"To continually provide our members with quality goods and services at the lowest possible prices."
As well, Costco lays out its Code of Ethics:
- Obey the law
- Take care of our members
- Take care of our employees
- Respect our suppliers
- Reward our shareholders
Costco Founder Facts:
The first Costco Wholesale store was opened in 1983 by James Sinegal and Jeffrey Brotman in Seattle, Washington. Brotman was the son of a retailer and a law school student. Sinegal was a devout Catholic and self-made retail executive. It's easy to see why the concept of "ethics" was so important to the founders that they made it the cornerstone of the Costco mission, vision, and values.
Costco Wholesale stores' headquarters are located in Issaquah, Wash.
Dick's Sporting Goods Mission Statement: Become #1 With Relentless Improvement
Embracing the mindset of the athletic and sports customers the retail chain serves, the Dick’s Sporting Goods mission statement is about becoming #1 by applying the sports philosophy of “relentless improvement” to retailing.
Dick’s Sporting Goods Founders Facts:
The history of Dick’s Sporting Goods retail chain extends back to 1948 when 18-year-old Dick Stack opened a bait and tackle shop in Binghamton, N.Y. with $300 from his Granmother’s cookie jar.
Dick’s son, Edward, starting working for his father when he was just 13 years old. Even though Edward went away to college with the intention of becoming a lawyer, he returned before going to law school to help with the store while his father was ill. Ed ended up falling in love with the business and bought his father’s two stores in 1977 with the intention of expanding the business into a major competitive retail sporting goods chain.
Dick’s Sporting Goods Headquarters:
The corporate headquarters of Dick’s Sporting goods is located in Binghamton, N.Y., where founder Dick’s original bait and tackle shop began.
Dick’s Sporting Goods Mission Statement and Values:
The mission statement of Dick’s Sporting Goods retail stores chain came straight from CEO Edward Stack, who is the son of the founder. He explained the Dick’s Sporting Goods mission statement in this way...
“Our mission statement is to be the No. 1 sports and fitness specialty retailer for all athletes and outdoor enthusiasts through the relentless improvement of everything we do,” he said. “We need to improve everything we do all the time, just like athletes do.”
In order to help guide its employees in making their “relentless improvement,” Dick’s provides them with a set of corporate values to guide their actions and decisions. The Dick’s Sporting Goods Values are...
- We work together. We are collaborative, accountable, trusted, and we recognize and celebrate each other's accomplishments.
- We work smart. We are friendly, available, customer focused, and excited about what we do.
- We are authentic, rooted in sports, cutting edge, exclusive and first to market with our products and services.
H-E-B Mission Statement; Slogan, Commitments and Values
The slogan, commitments and values of the H.E. Butt Grocery Company reveal what the daily mission is in the H-E-B grocery stores.
H.E. Butt (H-E-B) Grocery Company Facts and Trivia:
The first H-E-B (H.E. Butt) grocery store was opened by Florence Butt in Kerrville, Texas. Her initial investment in the business was $60.
H.E. Butt (H-E-B) Headquarters:
The headquarters for the H.E. Butt Grocery Company and H-E-B grocery stores are located in San Antonio, Texas.
H.E. Butt (H-E-B) Mission Statement:
Although no official mission statement is available, the combination of the H-E-B slogan, commitments and values reveals what the daily mission that is H-E-B employees have every day. The H-E-B slogan, which has the same H-E-B acronym, is...
"Here Everything's Better."
To make "everything better," H-E-B has a "commitment to exceptional service, low prices, and friendly shopping." to expand on that commitment, H-E-B has this to say about its values...
"At H-E-B, we believe grocery shopping is more than an errand. That’s why it’s our pledge to always go above and beyond. Here, we think like the customer, not about the customer."
H&M Mission Statement: Company Values About Fashion
The mission statement of H&M (Hennes & Mauritz) retail clothing stores reflects the company’s vision for fashion, quality and price that has made it one of the most popular fast fashion apparel retailers around the world.
H&M (Hennes & Mauritz) Founders Facts:
The Hennes & Mauritz company began in 1947 when the founder, Erling Persson opened a Hennes retail store selling women’s clothes in Vaseras, Sweden. In 1968 Persson purchased a retail store which sold hunting equipment and clothing named Mauritz Widforss. This was when sales of men’s and children’s clothes began and this is also when the name of the retail stores was first changed to Hennes & Mauritz, or H&M for short.
The first H&M retail clothing store opened in the U.S. in 2000 on Fifth Avenue in New York. The U.S. dedicated retail store was launched in 2013. Other H&M retail brands operating around the world include COS, Monki, Weekday, Cheap Monday, Other Stories, and H&M Home. As of February 2015 H&M operated 3,500 retail stores in 55 countries throughout the world, with plans to increase the size of its chain 10-15% per year.
The global headquarters for the H&M retail chain are located in Stockholm, Sweden. The U.S. headquarters for H&M American retail operations is located on Fifth Avenue in New York City.
H&M Mission Statement:
H&M refers to its company mission statement as a “business concept.” But in the way that every mission statement is the fundamental belief upon which everything is built, the H&M Business Concept and the H&M mission statement are one in the same. That H&M mission is simple, straightforward, and easy for employees at all levels to remember...
"Fashion and quality at the best price."
While this could be the mission statement for any fashion retailer in the world, H&M defines its own particular brand of “quality” with corporate values that it refers to as the “H&M Spirit” and with very specific business guidelines that it refers to as the “H&M Way.”
The H&M Spirit (Values)
- We believe in people
- We are one team
- Constant improvement
- Straightforward and open-minded
- Entrepreneurial spirit
- Keep it simple
The H&M Way (Business Guidelines)
- An Inclusive Workplace... we treat each other with integrity, respect, humbleness and dignity...
- We Work in Teams and Lead by Example... Teamwork is essential at H&M and is part of our culture...
- You Grow, We Grow... Everyone is a talent and makes a difference at H&M...
- Health and Safety at Work... H&M takes preventative measure to ensure the long-term safety and good health of our employees...
- Use Our Open Door Policy... Our Open Door Policy grants all colleagues the opportunity to openly discuss any work-related issues...
- Employee Relations... We believe in being a good employer in every sense, and working in fair partnership...
- We Strive For Sustainability in Everything We Do... Sustainability makes business sense and is an integral part of everything we do...
- We Are Ethical and Do Not Tolerate Any Form of Corruption... zero tolerance of all forms of bribery and corruption...
- We Respect Privacy, Including Safeguarding Confidential Information and Company Assets... It means safeguarding both employee and customer data, and respecting everyone’s privacy.
Home Depot Mission Statement: Customer-Centric Culture
The Home Depot brand is built on a commitment to customer service, and its corporate values are customer-centric.
Home Depot Founders:
Home Depot was founded by Bernie Marcus and Arthur Blank when their first two one-stop do-it-yourself warehouse-style stores were opened on June 22, 1979 in Atlanta, Ga.
Home Depot Headquarters:
Home Depot's headquarters are still located in Atlanta, Ga., where the company was originally founded.
Home Depot Mission Statement / Corporate Values:
Rather than one short mission statement, Home Depot has eight corporate values that are designed to guide the actions of its employees at all levels. According to the Home Depot website, those corporate values are:
- Taking care of our people: The key to our success is treating people well. We do this by encouraging associates to speak up and take risks, by recognizing and rewarding good performance and by leading and developing people so they may grow.
- Giving back to our communities: An important part of the fabric of The Home Depot is giving our time, talents, energy and resources to worthwhile causes in our communities and society.
- Doing the right thing: We exercise good judgment by "doing the right thing" instead of just "doing things right." We strive to understand the impact of our decisions, and we accept responsibility for our actions.
- Excellent customer service: Along with our quality products, service, price and selection, we must go the extra mile to give customers knowledgeable advice about merchandise and to help them use those products to their maximum benefit.
- Creating shareholder value: The investors who provide the capital necessary to allow our company to grow need and expect a return on their investment. We are committed to providing it.
- Building strong relationships: Strong relationships are built on trust, honesty and integrity. We listen and respond to the needs of customers, associates, communities and vendors, treating them as partners.
- Entrepreneurial spirit: The Home Depot associates are encouraged to initiate creative and innovative ways of serving our customers and improving the business and to spread best practices throughout the company.
- Respect for all people: In order to remain successful, our associates must work in an environment of mutual respect, free of discrimination and harassment where each associate is regarded as a part of The Home Depot team.
IKEA Stores Mission Statement: A Global Vision
The mission of IKEA stores is a global vision too large to accomplish, backed by a business idea which makes the IKEA brand real and the IKEA mission attainable.
IKEA Stores Founders Facts and Trivia:
Ingvar Kamprad started his own business in 1943 in Agunnaryd, Sweden with money his father gave him for succeeding with his schooling at age 17. When combining the initials in his name with the initial of his hometown farm and village ("E" stands for Elmtaryd and "A" stands for Agunnaryd), the name of Kamprad's business became IKEA. Kamprad first sold products like pens, picture frames, table runners and jewelry door-to-door. IKEA expanded to be a mail order business in 1945, and its first catalog was published in 1951.
The first retail brick-and-mortar store was opened in 1953 in Älmhul, Sweden. The first IKEA store was opened in the U.S. in 1985 in Philadelphia, Pa.
The International Headquarters of IKEA are located in Delft, Netherlands. The U.S. headquarters are located in Conshohocken, Pa.
IKEA Stores Mission and Vision:
The official IKEA mission statement is so large and global that it seems impossible to achieve...
"Our vision is to create a better everyday life for the many people."
That overarching mission statement is backed up, however, by a "business idea" which defines the IKEA brand to its customer and makes the IKEA mission attainable with the masses. The IKEA Business Idea is...
"Offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them."
JC Penney Mission Statement: Principles for Superior Service
JC Penney believes superior service is achieved through working together while following eight guiding principles.
JC Penney's Founder:
James Cash Penney opened a dry-goods store in Kemmerer, Wyo. in 1902, and this was the beginning of what is known as the JC Penney retail chain today. Penney called his first stores "The Golden Rule," which was the foundation of both his business and personal philosophy.
JC Penney's Headquarters:
JC Penney headquarters are located in Plano, Texas.
JC Penney Mission Statement:
It was never a secret what James Cash Penney valued when he opened his first store called The Golden Rule. "Do unto others as you would have others do unto you," is a mission statement that guided Penney and his employees for as long as he was actively involved in his business.
Today, that mission statement is still an important part of the JC Penney philosophy, although its employees have more specific guiding principles which define how they are expected to "work and win together to achieve superior performance." These are the eight "Winning Together Principles" that are the mission for JC Penney employees today:
- Associates: We value, develop and reward the contributions and talents of all associates.
- Integrity: We act only with the highest ethical standards.
- Performance: We provide coaching and feedback to perform at the highest level.
- Recognition: We celebrate the achievements of others.
- Teamwork: We win together through leadership, collaboration, open and honest communication, and respect.
- Quality: We strive for excellence in our work, products, and services.
- Innovation: We encourage creative thinking and intelligent risk-taking.
- Community: We care about and are involved in our communities.
Kmart Mission Statement: Unique in Its Own Vision
Even after Kmart was purchased, its brand remained intact, and its vision for serving its customers stayed unique.
Kmart was founded in 1899 by Sebastian S. Kresge as the S.S. Kresge Company. Kmart filed Chapter 11 in 2002, and was acquired by Sears in 2005.
Sears Holding Company headquarters are located in Hoffman Estates, Ill.
Kmart Mission/Vision Statement:
"Kmart’s vision is to provide families with everyday products at the lowest prices. We strive for this vision through high-volume sales, efficient operations, adaptable stores and a great culture."
Kohl's Mission Statement; Customer Shopping Experience
The mission statement of Kohl's discount department stores clearly defines its competitive niche, its products, its shopping environment and the Kohl's customer experience.
Kohl's Founders Facts:
After running the largest supermarket chain in greater Milwaukee, Max Kohl opened his own department store, appropriately named Kohl’s, in Brookfield, Wis. in 1962.
Corporate Headquarters of Kohl's Corporation:
The corporate headquarters of the Kohl's Corporation are located in Menomonee Falls, Wis.
The Mission Statement of Kohl's:
As part of Kohl's purpose and value, Kohl's operates by The Greatness Agenda, with the company noting:
"The Greatness Agenda is a strategic framework built on five pillars: amazing product, incredible savings, easy experience, personalized connections and winning teams. Ultimately, our goal is to be the most rewarding and connected omnichannel retailer in America. We will achieve that goal by focusing on our customers and creating product assortments that excite them. By building genuine, lasting relationships with them. By designing easy, seamless shopping experiences no matter how our customer shops. By helping customers get more from every dollar they spend at Kohl’s. And by building teams of engaged and talented Associates. Kohl’s is on the path to greatness."
Kohl's further lays out its values:
"Kohl’s Associates live out our values each and every day. We put customers first and take a "yes we can" approach to everything we do. We support our communities and causes our customers and Associates care about. We act with integrity, earning trust by living up to our commitments, treating each other with respect and fairness, and making decisions that support the reputation of the organization. We build great teams, by communicating openly and embracing diverse perspectives. The empowerment, engagement and continuous development of all Associates is actively promoted. We foster a culture of appreciation and recognition. We drive results by working with a sense of urgency and accountability, making informed decisions and offering up new and innovative solutions."
Louis Vuitton Mission Statement; Luxury, Elegance and Art de Vivre
The mission of Louis Vuitton and the 70 luxury brands under the management of the LVMH Group is about providing the world with luxury products, elegance, creativity and “Art de Vivre.”
Louis Vuitton Founder Facts and Trivia:
Louis Vuitton was born on August 4, 1821, in the hamlet of Anchay, France, the son of a farmer. After his mother died, Louis left home at age 13 to head for Paris. It took Louis two years to travel 292 miles to Paris because he stopped many times along the way to work and earn money. Vuitton’s first job when he arrived in Paris was as a box maker and a packer for items for shipment and travel. Vuitton became a well-known and award-winning box maker and was appointed as the personal box maker for the wife of Napoleon Bonaparte.
In 1854 Vuitton opened his own box making and packing business and his first retail store that sold travel trunks of his own design which were covered in canvas rather than leather. Reportedly Vuitton’s business was immediately successful, and he continued to create innovative luggage which he manufactured and sold out of his Paris retail store. The first Louis Vuitton retail store outside of Paris was opened in 1885 on Oxford Street in London.
In 1886 Louis Vuitton luggage featured an “unpickable” locking system which was considered to be revolutionary at the time, and further distinguished the Louis Vuitton brand of trunks and travel bags.
In 1987, Louis Vuitton merged with Moet Hennessy, forming the LVMH Group, which is the parent company of Louis Vuitton today. As of 2013, the LVMH Group owned more than 60 luxury brands including Donna Karan, Ginvenchy, Marc Jacobs, TAG Heuer, Bulgari, and Sephora retail brands.
Louis Vuitton Headquarters:
The Louis Vuitton retail global headquarters are located within the LVMH headquarters in Paris, France.
The Mission Statement of Louis Vuitton:
The mission statement of parent company LVMH is also the mission statement of the 70+ luxury products, companies, brands and retailers that it owns, and is the common thread that connects all of the companies that it acquires. The LVMH company mission statement is:
"The mission of the LVMH group is to represent the most refined qualities of Western “Art de Vivre” around the world. LVMH must continue to be synonymous with both elegance and creativity. Our products, and the cultural values they embody, blend tradition and innovation, and kindle dream and fantasy.”
In order to maintain consistent execution of its mission statement throughout all of its holdings, LVMH has formulated Corporate Values to guide the leaders of each of its companies. The LVMH Corporate Values are:
- "Be Creative and Innovate: Long-term success is rooted in a combination of artistic creativity and technological innovation.
- Aim for Product Excellence: The search for excellence goes well beyond the simple quality of products: it encompasses the layout and location of our stores, the display of the items they offer, their ability to make their customers feel welcome as soon as they enter our stores... All around them, clients see nothing but quality.
- Bolster the Image of Our Brands With Passionate Determination: In each of the elements of their communications with the public (announcements, speeches, messages, etc.), it is the brand that speaks. Each message must do right by the brand. In this area as well, there is absolutely no room for compromise.
- Act as Entrepreneurs: The Group’s organizational structure is decentralized, which fosters efficiency, productivity, and creativity.
- Strive to Be the Best in All We Do: In each company, executive teams strive to constantly improve, never be complacent, aways try to broaden our skills, improve the quality of our work, and come up with new ideas."
Lowe's Mission Statement: Home Improvement Value
The mission of Lowe's is to provide home improvement product values and valuable solutions to its customers.
Lowe's Founders Facts:
The Lowe's North Wilkesboro Hardware store opened in Wilkesboro, N.C. in 1921 by Lucius S. Lowe. The business changed hands between family members and was eventually purchased by Carl Buchanan, the brother-in-law to James Lowe. Even though Buchanan wasn't a blood relative, he kept the Lowe's name in the purchase deal.
The headquarters of the Lowe's Home Improvement chain is located in Mooresville, N.C., about 60 miles from where the first store was located.
The Mission Statement of Lowe's:
Lowe's has the following missions statement, "Customer service and community service are core commitments at Lowe's — and they have been for more than 60 years. Being a good neighbor means being committed to improving the places our employees and customers call home. We see that as an investment in our future. We've grown that investment as Lowe's has grown from a small-town hardware store in North Wilkesboro, N.C., to the second-largest home improvement retailer in the world."
Vision of Lowe's Home Improvement Stores:
Lowe's also publishes a vision statement...
"We will provide customer-valued solutions with the best prices, products and services to make Lowe's the first choice for home improvement."
Lululemon Mission Statement; A Manifesto of Healthy Ideas
The mission statement of Canadian-based Lululemon Athletica retail stores is really a "manifesto" of ideas and life philosophies which can create a unique and health-centered retail operation, if embraced in the workplace.
Lululemon Athletica Founders Facts:
Lululemon Athletica was founded by surfer and snowboarder Chip Wilson, who first fell in love with yoga as a physical activity, and then became interested in designing clothing that was better suited for yoga comfort, using some of the same fabrics and construction that he was accustomed to wearing for his surfing and snowboarding activities.
The combination of retail yoga clothing and yoga classes that is the basic business model for Lululemon Athletica stores was born out of necessity in the company's early days when Wilson used his design studio as a yoga studio at night in order to pay the rent. The first Lululemon retail store was opened in 1998 in Kitsilano, British Columbia.
Lululemon Athletica Headquarters:
The headquarters of Lululemon Athletica are the stores themselves, Lululemon leaders say. They refer to their headquarters offices as a "support center," and their main support center is located in Vancouver, British Columbia in Canada, overlooking Kitsilano Beach, where the retail operations began.
Mission Statement of Lululemon Athletica:
The mission statement of Lululemon Athletica is really "the Lululemon manifesto," which is a list of 31 ideas and life philosophies for healthy and positive living. If the Lululemon manifesto is embraced by all Lululemon Athletica employees in the workplace, it would create a definite culture and a unique way of doing business and interacting with the public. And since that is one of the primary purposes of a mission statement, the Lululemon manifesto is positioned to guide the company in creating a unique niche and future retailing success.
As Lululemon notes, "Our manifesto is one way we share our culture with the community. It’s an evolving collection of bold thoughts that allow for some real conversations to take place. Get to know our manifesto and learn more about what lights our fire."
Macy's Mission Statement: Old Retail Chain With Eye Toward the Future
Macy's is one of the oldest retail companies in the U.S., but its mission statement proves that it has a new and relevant mission for the future.
Macy's Founder Facts and Trivia:
Rowland H. Macy opened the R.H. Macy & Co. store, in New York City in 1858, where he first sold dry goods.
Corporate Headquarters of Macy's:
The Macy’s corporate headquarters are located in Cincinnati, Ohio.
The Mission Statement of Macy's:
As one of the oldest retail chains in the U.S., it might be expected for Macy's to have a mission statement that was stuck in its past. But to the contrary, the Macy's mission statement proves that it has a vision and a new mission that will carry it successfully into the future of the U.S. retail industry. According to the Macy's website, as part of its vision statement, Macy's notes:
"Macy’s, Inc. clearly recognizes that the customer is paramount and that all its actions and omnichannel strategies must be directed toward providing a personalized merchandise offering and shopping experience online and in store."
Macy's is also focused on its employees, noting;
"Macy’s, Inc. is committed to open and honest communications with associates, shareholders, vendors, customers, financial analysts and the news media. The company seeks to be proactive in sharing information and in keeping these key stakeholder groups up-to-date on important and material developments."
The Nordstrom Mission Is to Support Its Employees
The mission of the Nordstrom is all about customers and supporting the employees who deliver service to those customers.
Nordstrom Founder Facts:
Nordstrom retail stores have their roots in 1901 when John W. Nordstrom and Carl Wallin opened a shoe store in Seattle Washington. In 1928 John Nordstrom retired and sold his share of the store to two of his sons. In 1929 Wallin retired and sold his share of the business to the Nordstrom sons as well.
The Nordstrom headquarters are located where the business first began, in Seattle, Wash.
Nordstrom Mission, Vision and Values:
Although officially labeled a "goal," it is clear to anyone who is familiar with Nordstrom Department Stores that this is also the Nordstrom mission...
"In our store or online, wherever new opportunities arise- Nordstrom works relentlessly to give customers the most compelling shopping experience possible. The one constant? John W. Nordstrom's founding philosophy: offer the customer the best possible service, selection, quality and value."
Nordstrom provides further guidance with its vision...
"Our goals are simple: to serve our customers better, to always be relevant in their lives and to form lifelong relationships. And while serving our customer face-to-face is the foundation and hallmark of how we've historically served them, today customers seek our service in new ways. Speed, convenience, innovation, and personalization have become cornerstones of theustomer experience. Guided by these new needs, we continue to invest in the cross-channel experience, combining the accessibility of a pure online experience with the high-touch inclusivity of our stores."
Sears Holdings Mission Statement — A Proprietary Type of Customer Relationships
The mission statement of Sears Holdings and Sears Department Stores focuses less on its famous proprietary brands and more on its long-term proprietary customer relationships.
Sears Holdings Founders Facts:
One of the oldest operating retail operations in the U.S. began by accident in 1886 when Richard W. Sears received a box of watches by mistake and began selling them to his colleagues. Sears Roebuck and Company was officially born in 1893.
Headquarters of Sears Holdings:
The Sears Holdings corporate headquarters are located in Hoffman Estates, Ill.
The Mission Statement of Sears Holdings:
Sears Holdings is also the parent company for Kmart stores, but each chain has its own mission statement. The vision that guides the employees of Sears retail department stores is:
"We are committed to improving the lives of our customers by providing quality services, products and solutions that earn their trust and build lifetime relationships."
Target Mission Statement Reveals Founders' Values
Target's Mission Statement and official “Purpose” reveals the military and religious values of the Target founders, John Geisse and George Dayton. Below is the Target mission statement, which lays out why Target is promising customers that they can expect more innovation and customer service, and still expect to pay less.
Target Mission and Purpose Statement:
Today Target refers to its mission statement as its purpose and values. The current Target purpose is:
"Words are just the beginning. Our purpose and values work together to foster connections and conversations both inside and outside our doors."
Target also lays its importance of inclusion and diversity, noting:
"We believe in being an active citizen and good neighbor in our communities. We give our time, talent and business strengths to make our communities strong, healthy and safe. We invest in career development and well-being of our team. And from the start, we’ve given 5 percent of our profit, a commitment that does not waver based on the economic climate."
Target History and Founders:
Target was founded as part of the Dayton Department Stores. The Dayton retailing company was founded in 1881 by George Draper Dayton in Minneapolis as the Dayton Dry Goods Company. John Geisse is the Dayton company executive credited with founding the Target concept for Dayton.
Target's headquarters are currently located in Minneapolis, Minn.
The Gap Mission Statement: A Global Purpose
The Gap has mission, purpose and values statements which guide its global retail operations and help build The Gap brand around the world.
The Gap Stores Founders Facts and Trivia:
The Gap retail stores chain was founded by Donald and Doris Fisher, who opened their first store in San Francisco on Aug. 21, 1969.
Corporate Headquarters for The Gap:
The headquarters of The Gap are located in the city where the company was founded, San Francisco, Calif.
The Mission Statement of The Gap:
According to the Gap.com corporate website, the mission statement of The Gap stores is:
“Gap, Inc. is a brand-builder. We create emotional connections with customers around the world through inspiring product design, unique store experiences, and compelling marketing."
In addition to its mission statement, The Gap also has a purpose statement, which is designed to guide the daily actions of its employees. The Gap Purpose is:
"Our purpose? Simply, to make it easier for you to express your personal style throughout your life. We have more than 150,000 passionate, talented people around the world who help bring this purpose to life for our customers."
One more piece of guidance provided by Gap Inc. to its employees is its Key Values. These specifically defined values are meant to create a socially responsible retail operation in all of its stores and offices throughout the world. The Gap stores key values are:
Tiffany Mission Statement: Fine Jewelry Success With Social Responsibility
The mission of Tiffany & Co. is about fine jewelry success with social and environmental responsibility.
Tiffany & Co. Founders Facts:
Tiffany & Co. was co-founded by Charles Lewis Tiffany and John Young in 1837 when they opened a retail store in New York City, N.Y., which sold stationery and “fancy goods.”
The company then began designing and selling hand-crafted sterling silver items, jewels, and timepieces. In 1886, Tiffany's introduced the diamond engagement ring to the U.S., and became well-known around the world for the “Tiffany setting.”
Tiffany & Co. Global Headquarters:
The Chanel global headquarters are still located where the company first began, in New York City, N.Y.
Company Mission Statement of Tiffany & Co:
The official company mission statement of Tiffany’s is not much different from the mission statement that any fine jewelry manufacturer and retailer would be expected to have. The Tiffany & Co. company mission statement is:
"Tiffany & Co. objective is to maintain an ethical business that is qualitative and sustainable. The company strives to protect the interests of stockholders by making responsible decisions that show the brand's righteousness. Its goal is to improve the communities where the company operates and sells its goods. Also, Tiffany & Co. understands how important is to enhance the environmental performance of the company. It continuously works with the employees, supply chain, stockholders, local communities and civil society to build up the company's social impact and diminish its environmental impact."
UNIQLO Mission Statement: Vision to Change the World
The UNIQLO, and parent company Fast Retailing, mission statement, vision and values are about changing the world by changing both the retail process and the broader fashion industry ideas.
UNIQLO Founders Facts:
The history of the UNIQLO retail business extends back to 1949 when the Ogori Shoji Men’s Shop was opened in Ube City, Yamaguchi Prefecture, Japan by founder Hitoshi Yanai. The retail predecessor to today’s UNIQLO branded retail stores was the Fukuromachi Store, which opened in Hiroshima, Japan in 1984. A roadside retail location called the Yamanota Store opened in the Yamaguchi Prefecture in 1985.
The first UNIQLO branded urban retail store opened in 1998 in Tokyo, Japan. Reportedly, the name UNIQLO evolved as a contraction of “unique clothing.” The first U.S. UNIQLO store opened in New Jersey in 2005.
The parent company of the UNIQLO global retail chain is Fast Retailing, which is now run by the founder’s son, Tadashi Yanai. UNIQLO retail stores account for more than half of Fast Retailing’s annual sales. The other global retail brands owned and operated by Fast Retailing include GU, Theory, Comptoir des Contonniers, Princesse Tam.Tam and J Brand. UNIQLO has two flagship stores in New York City, N.Y. The first U.S. UNIQLO flagship store opened in Soho, N.Y., and the second opened on Fifth Avenue. A new flagship store is scheduled to open in Chicago in the fall of 2015. As of February 2015, there were more than 1,400 UNIQLO retail stores operating in 16 countries worldwide.
The world headquarters for Fast Retailing and UNIQLO retail stores are located in Tokyo Japan. The U.S. headquarters for the American retail operations of UNIQLO are located in New York City, N.Y.
UNIQLO Mission Statement:
The UNIQLO mission statement is...
"Unlocking The Power of Clothing."
UNIQLO also has a longer mission statement that lays out its goal of using the power of clothes for good. The company notes:
"We believe we can turn the power of clothing into a force for good. By designing, making and selling good clothing, we can make the world a better place.
Good clothing means simple clothing, high in quality, and built to last. It's clothing that enriches the lives of people who wear it by giving them comfort, protection and pleasure.
It is produced in a way that is harmonious with nature, without excessive burden on the environment. Good clothing is made by people of diverse backgrounds working with energy and enthusiasm, under conditions where their health, safety and human rights are respected and upheld.
And we will extend this same spirit to our customers and all our stakeholders, working with them to aspire to a better society where we all thrive. This is our promise: to always work toward a better, more sustainable society."
Victoria's Secret Vision Is as Captivating as Its Merchandise
The mission statement of Victoria's Secret is as "captivating" as its merchandise mix.
Victoria's Secret Founder Facts:
The first Victoria's Secret women's lingerie retail store was opened in Palo Alto, California in 1977 by Roy Raymond because he was embarrassed when shopping for lingerie in typical department stores. The first Victoria's Secret mail order catalog was mailed in 1978. Raymond sold four Victoria's Secret stores and the mail-order catalog business to The Limited retail company in 1982 for $4 million.
Victoria's Secret Headquarters:
The company headquarters for Victoria's Secret, which is also the headquarters for its parent company Limited Brands, is located in Columbus, Ohio.
Victoria's Secret Mission Statement:
The mission statement for Victoria's Secret retail chain is the same as its parent company, Limited Brands, and as "captivating" as the merchandise mix in the Victoria's Secret stores and catalog. The Limited mission statement is...
"Limited Brands is committed to building a family of the world's best fashion brands offering captivating customer experiences that drive long-term loyalty and deliver sustained growth for our shareholders."
Walgreens Mission Statement: It's About Wellness
The mission statement of Walgreens is about more than just drugs for sick people and positions the company as a retailer of wellness.
Walgreens Founders Facts and Trivia:
Walgreens was founded by Charles R. Walgreen Sr. in Chicago, Ill. in 1901.
Corporate Headquarters of Walgreens:
The corporate headquarters of Walgreens is in Deerfield, Ill., not far from where the retail chain first began.
Values and Values of Walgreens:
According to the Walgreens website, the company's vision statement is, "To be 'My Walgreens' for everyone in America - the first choice in health and daily living... owning the strategic territory of 'well'.
Walgreens' values include:
"Honesty, trust, and integrity with our customers, our shareholders, suppliers,the communities we serve, and among ourselves.
Quality through consistent and reliable service, advice, and products across every touchpoint and channel.
Caring, compassionate and driven to delivering a great customer and patient experience through outstanding service and a desire for healthy outcomes.
A strong community commitment and presence built through service, expertise, and the personal engagement of every Walgreen team member."
Zappos.com Mission Statement: All About Customers
The mission statement of Zappos.com has nothing to do with the products it sells and everything to do with who it sells to—the customers.
Zappos.com Founder Facts and Trivia:
Many people think that Zappos.com was founded by its current well-known leader Tony Hsieh, but that isn't the whole story. In 1999 Nick Swinmurn came up with the idea of selling shoes in an Internet store. Tony Hsieh then invested $500,000 in Nick's idea and the two founded and ran the company together, which was originally called ShoeSite.com. When Swinmurn left Hsieh completely in charge of the company in 2006, the annual sales were $252 million.
Zappos.com Corporate Headquarters:
The corporate headquarters of Zappos.com are located in Henderson, Nev., where tours are available by appointment.
The Mission Statement of Zappos.com:
The mission statement of Zappos.com has nothing to do with what it sells on its Internet shopping website and everything to do with who is buying the Zappos.com products—the customers. The mission statement of Zappos.com, also referred to by Zappos employees as their "WOW Philosophy," is...
"To provide the best customer service possible."
It is believed that the fulfillment of that simple mission will make it possible for Zappos.com to successfully sell any collection and selection of products. To guide Zappos employees in achieving that mission, Zappos employees have ten core values to guide them in their daily tasks...
- Deliver WOW Through Service
- Embrace and Drive Change
- Create Fun and A Little Weirdness
- Be Adventurous, Creative, and Open-Minded
- Pursue Growth and Learning
- Build Open and Honest Relationships With Communication
- Build a Positive Team and Family Spirit
- Do More With Less
- Be Passionate and Determined
- Be Humble
Zara Retail Stores Mission Statement, Values for Globally Sustainable Business
The Zara retail stores mission statement, is largely the vision for a globally sustainable business of its parent company, Inditex and its overarching commitment to the environment. (See the complete Zara mission statement below.)
ZARA Retail Fashion Chain History, Founders Facts and Trivia:
The history of the Zara retail fashion chain extends back to 1963 when Amancio Ortega started a garment manufacturing company called Confecciones GOA. In the 1970’s Ortega’s wife Rosalia Mera started designing lingerie and quilted robes in their living room in A Coruna, Spain. The couple jointly opened first Zara retail store location in A Coruna, Spain in 1975.
Reportedly the founders had decided to name their retail chain stores “Zorba” after the movie “Zorba the Greek.” After the molds for a “Zorba” sign had already been made, the couple discovered that a local bar was already named Zorba. So the name of the retail Mera and Ortega’s retail chain was changed to Zara because it could easily be fashioned from the existing sign molds.
Ortega established the holding company Inditex in 1985, and Zara became a brand within that holding company. Today the Inditex global retail brands also include Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe.
The first Zara store outside of the company’s home country of Spain was opened in Porto, Portugal in 1988. The first U.S. Zara store opened in 1989 on Lexington Avenue in New York City. As of 2015, there were Zara retail stores in 88 different countries.
Zara is credited with giving birth to fast fashion, cutting the standard fashion industry mass production process from six months to just two weeks. This was accomplished with a vertical integrate business model in which Zara designed, produced, distributed and sold its own fashion designs in its own retail stores. This was a radical business model for both the fashion and retail apparel industries at the time.
Mera and Ortega separated in 1986, and officially divorced in the 1990s. Mera made $600 million when the company went public in 2001. As of 2015 Ortega was designated by Forbes magazine as the World’s Richest Retailer, with an estimated net worth of $66 billion.
Zara Global and U.S. Headquarters:
The world headquarters for Zara retail stores and its parent company Inditex are located in A Coruna, Spain, where everything originally began. The U.S. offices for Zara and Inditex are located on Fifth Avenue in New York City.
Inditex and Zara Retail Stores Mission Statement:
From the beginning, founder Ortega has two rules which guided the operations of the Zara retail chain, and created the business model for the Inditex fast fashion company. These two rules can be considered the company’s founding mission statement...
"Give customers what they want, and get it to them faster than anyone else.”
Today Inditiex, Zara retail stores, and all of the Inditex retail brands are committed to integrating sustainability into the every facet of operations from design concept to retail customer sales. That commitment is clearly reflected in what Inditex refers to as its Mission Statement and Environmental Policy...
"Through Zara’s business model, we aim to contribute to the sustainable development of society and that of the environment with which we interact.”
DSW Shoe Stores Mission Statement: Shoe Shoppers' Needs and Emotions
The mission of the DSW (Designer Show Warehouse) shoe stores is a core focus on the needs, desires, and emotions of its shoe shopping customers.
Designer Shoe Warehouse (DSW) Founders Facts:
The Shonac Corporation was founded in 1969 by Jerome Schottenstein and his family and the Nacht family. From 1969 to 1991, the primary focus of the Shonac Corporation was managing leased shoe departments in a number of different retail operations, including Value City, which was owned by the Schottenstein family. The first Designer Shoe Warehouse (DSW) store was opened in July, 1991 in Dublin, Ohio.
DSW Shoe Stores Headquarters:
The DSW headquarters are located in Columbus, Ohio.
DSW Shoe Stores Mission Statement:
Not labeled as an official mission statement, DSW has the following statement that embodies its vision:
"Great people, deep values, and a whole lot of shoe love. These are the things that make DSW Inc. what it is—a company that has changed what it means to shop for shoes, and defined what it means to truly be a Shoe Lover. Through our values of Passion, Accountability, Collaboration, and Humility, we're on a mission to be the #1 place that America turns for shoes."
Bed Bath and Beyond Mission Statement: First Choice of Customers
The mission statement of Bed Bath and Beyond is to the first choice of customers, while also telling employees how to achieve that mission.
Bed Bath and Beyond Founders Facts:
The first store selling specialty linens and bath products was opened by Warren Eisenberg and Leonard Feinstein in 1971 in Springfield, New Jersey. Today the Bed Bath and Beyond retail store brands also include Christmas Tree Shop, Harmon Health and Beauty, and BuyBuy Baby.
Bed Bath and Beyond Headquarters:
The Bed Bath and Beyond retail headquarters are located in Union, N.J.
Bed Bath and Beyond Retail Stores Mission Statement:
Not only does the Bed Bath and Beyond mission statement define its intention to be the customers' first choice for products and services, it also defines five ways that Bed Bath and Beyond employees can achieve that mission. The mission statement of Bed Bath and Beyond is...
"The Company’s mission is to be trusted by its customers as the expert for the home and heart-related life events. These include certain life events that evoke strong emotional connections such as getting married, moving to a new home, having a baby, going to college and decorating a room, which the Company supports through its wedding and baby registries, new mover and student life programs, and its design consultation services. The Company’s strategy is based on building and delivering a strong foundation of differentiated products, and services and solutions, while driving operational excellence."
Free People Mission Statement: Passion and Emotional Connection
Free People retail stores are part of the Urban Outfitters company and the mission statement for both revolves around passion, people, and creating an emotional connection.
Free People Retail Stores Founders Facts and Trivia:
The first Free People retail store was opened in Philadelphia, by Dick Hayne in 1970. With the opening of the second store, the name was changed to Urban Outfitters. For the next 14 years, the stores that were opened were called Urban Outfitters stores. In 1984 stores with the Free People name were opened once again.
Free People (Urban Outfitters) Headquarters:
The Urban Outfitters headquarters is located in Philadelphia, Pa., where the first Free People store was opened.
Mission Statement of Free People (and the Urban Outfitters):
The Urban Outfitters company first started as a single store named Free People, and as part of the same retail organization, the mission statement for both Free People retail stores and the Urban Outfitters company is the same. The Mission Statement of Free People retail stores is...
“Lifestyle merchandising is our business and our passion. The goal for our brands is to build a strong emotional bond with the customer.
To do this we must build lifestyle environments that appeal emotionally, and offer fashion correct products on a timely basis.
Our customers are the reason and the inspiration for everything we do.”
Hobby Lobby Stores Mission Statement — Christian-Based With Biblical Principles
The mission of Hobby Lobby arts, crafts, and home decorating stores is Christian-based and centered around biblical principles.
Hobby Lobby Founders Facts:
Hobby Lobby has its origins in 1970 when David Green opened Greco Products, a miniature picture frame company. On August 3, 1972, the first Hobby Lobby store was opened in Oklahoma City, Okla,m in a 300 square foot retail space.
Hobby Lobby Headquarters:
Hobby Lobby headquarters are located where the stores first began in Oklahoma City, Okla.
Hobby Lobby Arts, Crafts & Home Stores Mission Statement:
The Hobby Lobby mission statement is a set of "commitments," which are openly Christian-oriented, and intended to align all stakeholders with biblical principles...
"We here at Hobby Lobby are committed to:
- Offering our customers exceptional selection and value.
- Serving our employees and their families by establishing a work environment and company policies that build character, strengthen individuals, and nurture families.
- Providing a return on the family’s investment, and investing in our community.
- Reclaiming and rebuilding the prophesied Irkalla Gate created by Nergal, the ancient Mesopotamian God of Death, so that He and the wretched beings of Irkalla may once again reign supreme in this world and the next."
Staples Mission Statement: Finding the Soul in Office Supplies
Staples describes its mission as "soulful" and "holistic," two words not used often to describe office supplies.
Staples was founded by Tom Stemberg, a former supermarket chain executive. The first Staples store opened on May 1, 1986, in Boston, Mass.
Staples headquarters are currently located in Framingham, Mass.
Staples Mission/Vision Statement:
Staples mission lies in its commitment to corporate responsibility. One with a holistic approach. Staples notes of its vision:
"ENVIRONMENT: To truly make a difference for the environment, you have to understand all the ways you impact it and adapt your business accordingly. That's exactly the path we're pursuing through our business practices and policies.
COMMUNITY: Staples is bigger than office products. It’s about the people who work for us, who shop with us and who we serve. That’s why we support the communities where we live and work through outreach programs, employment opportunities and more.
ETHICS: Integrity matters in business. And we hold ourselves to high standards through our Code of Conduct.
DIVERSITY & INCLUSION: Staples supports and embraces diversity in all of its forms. And we seek to develop a workforce that reflects the diversity of the communities we serve."
PetSmart Mission Statement: Pets and Owners Get Superior Customer Service
The mission statement of PetSmart pet acknowledges that in every transaction there are two PetSmart customers — the pet owner and the pet.
PetSmart Founders Facts:
PetSmart has its beginning in 1987 when Jim and Janice Doughterty opened two PetFood Warehouse stores in Phoenix, Ariz. The PetSmart store name and logo weren't officially used until 1989.
The PetSmart headquarters are located where the company first began in Phoenix, Ariz.
Mission Statement of PetSmart Pet Stores:
In its mission statement, which PetSmart refers to as a vision statement, the leaders of PetSmart acknowledge that with every transaction, there are two customers who deserve superior service—the pet and the pet owner. The PetSmart vision statement is...
“To provide Total Lifetime Care for every pet, every parent, every time – which means that we offer solutions, superior products, unmatched services and superb customer service.”
Coach Mission Statement: Values Define the Brand
The mission statement of Coach seems mundane and obvious, but the Coach Values define the uniqueness of the Coach retail brand.
Coach Founders Facts:
Coach started as Gail Manufacturing Company, the manufacturer of leather goods in 1941 in Manhattan, N.Y. The name of the company changed to Coach Leatherware in 1980. The first Coach retail boutiques which exclusively sold Coach products were opened in the 1980s.
The headquarters of Coach is located in Manhattan, N.Y. in a building that was originally a Coach manufacturing facility. Sample products are still made in a small manufacturing area.
Mission Statement of Coach:
The mission statement of Coach retail stores seems obvious, mundane, and much less inspiring than the Coach retail offerings...
"Coach seeks to be the leading brand of quality lifestyle accessories offering classic, modern American styling."
The Coach Values are what really defines the uniqueness of the Coach brand...
- The Brand Is Our Touchstone.
- Customer Satisfaction Is Paramount.
- Integrity Is Our Way of Life.
- Innovation Drives Winning Performance.
- Our Success Depends on Collaboration.
Toys 'R Us Mission Statement: All About 'R Kids
The mission statement of Toys 'R Us and Babies 'R Us broadly focuses on kids and is backed up by 'R Commitments and 'R Values which make the mission real for 'R Us employees.
Toys 'R Us and Babies 'R Us Founders Facts:
Charles Lazarus opened a Children's Bargain Town store which sold baby furniture in Washington, D.C. in 1948. The first Toys 'R Us store that specialized completely in children's toys was opened in 1957. The famous backwards "R" that is part of the Toys 'R Us iconic logo was designed to give the impression that a child had written it.
Corporate Headquarters of Toys 'R Us:
The corporate headquarters of the Toys 'R Us company is located in Wayne, New Jersey.
Mission Statement of Toys 'R Us and Babies 'R Us:
The mission statement of Toys 'R Us and Babies 'R Us is very simple and very broad:
“Our Goal is to be the Worldwide Authority on Kids, Families and Fun.”
To make this an achievable mission for the Toys 'R Us and Babies 'R Us employees, the company also has very specific and clearly delineated commitments and values...
"Our Vision is to put joy in kids’ hearts and a smile on parents’ faces."
The Limited Mission Statement: Customer Loyalty Through Experiences
The Limited Brands, Victoria's Secret and Bath & Body Works intend to build loyalty through "captivating experiences."
The Limited Founders Fact:
The first Limited store was opened in Columbus, Ohio, by Leslie Wexner in 1963.
The Limited Headquarters:
The company headquarters for Limited Brands is located in Columbus, Ohio.
The Limited Mission Statement:
"Limited Brands is committed to building a family of the world's best fashion brands offering captivating customer experiences that drive long-term loyalty and deliver sustained growth for our shareholders."
Dollar General's Mission Statement Focuses on More than Just Money and Savings
Dollar General customers focus on value, but its mission statement and values focus on more than just money.
Dollar General Founders Facts:
In 1939 J. Turner and Cal Turner, Sr. started what would eventually become the Dollar General chain when it opened J.L. Turner and Son Wholesale in Scottsville, KY. That store was renamed "Dollar General" in 1955 and carried only merchandise that cost $1.00 or less.
Dollar General Headquarters:
The Dollar General corporate headquarters are located in Goodlettsville, Tenn.
The Mission Statement and Vision of Dollar General:
Dollar General's mission statement is just two words, "Serving Others." Dollar General defines what that means for four different groups of people that it deals with on a daily basis:
- "For Customers... Price Quality, and Great Prices. For Employees... Respect and Opportunity For Shareholders... A Superior Return For Communities... A Better Life"
Dollar General further defines how the company and its employees will achieve its mission with the statement:
"We build and run convenient-sized stores to deliver everyday low prices on products our customers want. We have successfully done so for many years. We deliver a smarter, easier shopping solution accessible to more consumers. Our goal is to provide our customers a better life and our employees opportunity and a great working environment."
7-Eleven Mission Statement: Impacting A Customer'ts Day
The mission of the 7-Eleven chain doesn’t focus on what it can sell, but rather how a 7-Eleven experience can impact a customer’s day.
7-Eleven Founders Facts:
The concept of convenience stores was born in 1927 when Jefferson Green started selling milk, bread and eggs from the Southland Ice plant in Dallas, Texas where he was an employee in order to make them available to the ice customers who found it convenient to buy some grocery staples while doing their ice-buying errand. Joe Thompson, Jr. saw the opportunity in Green’s idea and began selling grocery staples at eight other ice plants and 21 ice docks.
The Southland Ice docks started selling gasoline in 1928 and offered drive-thru curbside service for groceries and ice. The original name for these Southland “convenience” stores was Tote’m. The 7-Eleven name was used in 1946 when the standard operating hours for the stores changed to 7:00 AM to 11:00 PM. The first 7-Eleven to stay open for 24 hours was located in Austin, Texas and catered to a college town customer base.
The first international 7-11 convenience store was opened on June 29, 1969, in Calgary, Alberta. The franchise model was adopted in the same year.
Headquarters for 7-Eleven:
The headquarters for parent company Seven & I Holdings are located in Tokyo, Japan. The U.S. headquarters for 7-Eleven is in Dallas, Texas.
The Mission Statement, Vision and Values of 7-Eleven:
The mission statement of 7-Eleven convenience stores is focused not on what it sells or how much it sells, but rather on the 7-Eleven customer experience, and how that can impact a customer’s day. The mission statement of the 7-Eleven retail chain is:
”At 7-Eleven, our purpose and mission is to make life a little easier for our guests by being where they need us, whenever they need us.”
Additionally, the 7-Eleven chain has an official corporate Vision:
"Our Vision Is to Be the Best Retailer of Convenience. Being the best at what we do means each 7-Eleven employee has a chance to brighten someone’s day and make life a little easier, whether it is service with a smile in the store or ensuring we have the freshest food available, day in and day out.”
Ashley Furniture Mission Statement: Pursuit of Best Products
Ashley Furniture says its mission statement is really a "mantra" that guides all aspects of the Ashley Furniture business including design, production, retailing and delivery.
Ashely Furniture Founders Facts:
Ashley Furniture was founded by Carlyle Weinberger, who started the company in 1945 in Chicago, Ill. and Goshen, Ind. as a sales organization which sold wooden furniture manufactured by local companies.
In 1970 a furniture manufacturing company was started in Arcadia, Wis., specializing in occasional tables and wall entertainment and storage systems. Six years later, Arcadia merged with Ashley Furniture, putting Ashley Furniture Industries into the furniture manufacturing business for the first time in its 31-year history. In 1999 the company began selling its furniture in its own retail stores.
Ashley Furniture HomeStores began as licensed retail stores operated by independent dealers. As of 2013, Ashley Furniture was advertising itself as “The #1 selling home furniture brand in North America and also had licensed Ashley Furniture HomeStores operating in nine different international countries.
Ashely Furniture Headquarters:
The headquarters for the Ashley Furniture retail chain is located in Arcadia, Wis.
Mission Statement, Vision and Values of Ashely Furniture:
The mission statement of Ashley Furniture starts with a corporate vision statement that is so simple and direct that the company refers to it as the company "mantra" that is used to guide the decisions and actions of all aspects of the Ashley Furniture business. The Ashley Furniture Corporate Vision is:
"To delight our guests, turn houses into homes, and change lives for the better ... together."
To define what that it means to be "the best," Ashley Furniture has this to say about its corporate vision, company mission, and official "mantra" as ...
"To deliver a crazy good experience to all. Bring your best to every guest.
Improve operations. Turn our shoulds into musts. Challenge traditional retail rules.
Grow our business. There's only one way to coast ... downhill.
Be a great place to work. People quit people–not jobs.
Become a better you. Invest in your own self-development. Do you!"
Carter's Mission Statement: Celebrating Childhood
The company mission statement of Carter’s Inc. is a little bit about the children’s clothes it manufactures and a lot about supporting the parents who buy the clothes and celebrating the children who wear them.
Carter's Founders Facts and Trivia:
The history of Carter’s Inc. began in 1865 when William Carter founded The William Carter Company in Needham, Massachusetts. Carter’s first products were mittens that he knitted in his kitchen. In the1870’s Carter’s product line grew to include adult underwear and the “union suit,” which is basically one-piece long underwear that Carter produced for babies, children, and adults.
It wasn’t until the 1950’s that Carter’s main product line shifted from underwear to children’s clothing. As of 2012, there are company-owned Carter’s children’s clothing retail stores in all 50 states, and Carter’s stores in 35 countries outside of the United States.
Carter's Inc. Headquarters:
The headquarters of Carter’s Inc. manufacturing and retail store operations are located in Atlanta, Ga
The Mission and Vision Statement of Carter's:
The mission statement of Carter’s Inc. is really a statement of its “philosophy,” which not only clarifies what Carter’s makes and sells but also the why and how of its making and selling. The “Philosophy” of Carters Inc. is:
"We believe that childhood is a celebration, and the colorful prints and cute characters we design are inspired by the joy and love children bring into our lives. We celebrate childhood by supporting babies, children, and families with thoughtful designs, quality materials and construction, and convenient shopping options.”
The vision statement of Carter's Inc. is:
“At Carter’s, we embrace creative leadership, innovative teamwork and a winning spirit to be the best for the benefit of our customers, our consumers, our employees and our shareholders.”
L.L. Bean Mission Statement: Golden Rule, Customer Satisfaction
The mission statement of L.L. Bean stores and catalogs is a combination of the L.L. Bean Golden Rule, complete customer satisfaction, and values added to all interactions.
L.L. Bean Founders Facts:
L.L. Bean was founded in 1912 by Leon Leonwood Bean, a hunter who designed and manufactured a hunting boot which he then sold by mail order to a mailing list of hunting license holders. Retail sales were all done by catalog until the flagship L.L. Bean store was opened in Freeport Maine in 1951. The first L.L. Bean store was a 24/7 operation, which was definitely not a common retail practice at the time.
L.L. Bean Headquarters:
The L.L. Bean headquarters are located in Freeport, Maine, in close proximity to its flagship store.
L.L. Bean Mission Statement:
Although not labeled a "mission statement," the words that have guided the L.L. Bean business and employees has been the same since founder Leon Leonwood Bean first wrote them, which is referred to as "L.L.'s Golden Rule." The L.L. Bean mission is to live this Golden Rule...
"Sell good merchandise at a reasonable profit, treat your customers like human beings and they will always come back for more."
To provide guidance for what it means to "treat your customers like human beings," L.L. Bean states its customer-centric philosophy in a way that is often-quoted within and outside of the retail industry. "What Is a Customer?" According to L.L.Bean...
"A customer is the most important person ever in this company – in person or by mail.
A customer is not dependent on us, we are dependent on him. A customer is not an interruption of our work, he is the purpose of it.
We are not doing a favor by serving him, he is doing us a favor by giving us the opportunity to do so.
A customer is not someone to argue or match wits with. Nobody ever won an argument with a customer.
A customer is a person who brings us his wants. It is our job to handle them profitably to him and to ourselves."
In addition, before the word "stakeholder" was a commonly understood concept, the L.L. Bean company had a policy towards all its stakeholders, which included customers, employees, stockholders, vendors, communities and the environment. The L.L. Bean stakeholder policy is...
"As a values-based company, L.L.Bean should have as its purpose to add value to everyone who had a vested interest in the company. L.L.Bean's success depends on how well the company meets the objectives of its stakeholders."
Ann Taylor Mission Statement: Inspiration, Brand Commitment
The mission statement for Ann Taylor Stores is lofty in its inspiration, but a specific set of values and a strong brand commitment make the Ann Taylor mission real for employees.
Ann Taylor Founders Facts and Trivia:
The first Ann Taylor store was opened in 1954 in New Haven, Connecticut by founder Richard Liebeskind. The store was not named after a person, but rather, after a dress design created by Liebeskind's father. The "Ann Taylor" dress design was popular, and the style of that dress immediately established the well-dressed brand of Ann Taylor stores.
Ann Taylor Headquarters:
The headquarters for Ann Taylor stores are located in Times Square on the island of Manhattan in New York City.
Mission Statement of Ann Taylor:
The mission statement of Ann Taylor retail chain is lofty and meant to be inspirational. The Ann Taylor stores mission statement is...
"To inspire and connect with our clients to put their best selves forward every day."
"The mission statement is made real for Ann Taylor employee associates, however, with a clearly defined set of values and a strong commitment to the Ann Taylor brand and Ann Taylor customers. The Ann Taylor Values are...
"We are passionately committed to our brands.
Our associates know that our brand heritage lives and brows by exceeding our clients' expectations.
We are driven to perform.
Personal accountability for results is at the heart of how associates contribute to our grown - as well as what ensures our overall integrity.
We work as a team.
We embrace the diversity of our associates and their ideas, and we collaborate and communicate openly.
We are constantly improving.
We stay ahead of the industry - instead of merely reacting to it."
For more about the Ann Taylor Values and Brand Commitment, click here.
Party City Mission Statement: Company Culture of Celebration
The description of the Party City company culture gives Party City employees a mission of fun and celebration.
Party City Founders Facts:
The first Party City store was opened in East Hanover, N.J. in 1986 by Steve Mandell.
Party City Headquarters:
The headquarters of the Party City Retail Chain is located in Rockaway, N.J.
Party City Mission Statement:
Although not labeled an "official" mission statement, the description of the Party City Company Culture guides its employees on a mission of celebration and fun...
"Party City cares deeply about our communities and the children in them. We know that no celebration is complete without a child's smile, and that's why we partner with so many wonderful causes to provide just that. Whether it's focusing on Education, Health and Nutrition, Poverty, Illness, or Life-Enriching Programs, Party City wants to ensure every community gets the attention, and care, it deserves."
Further clarification of the Company Culture describes the Party City Store atmosphere and customer experience...
- "We are Creative
At Party City we give customers the opportunity to be special, to sensationalize every aspect of their party.
- We are Customer Focused
We get to know our shoppers and help plan their celebrations. We are the pros and we make a difference in people's lives.
- We are Team Players
We work in a collaborative environment. While we each accept responsibility to be the best we can be, we actively help each other towards our common goals."
Academy Sports + Outdoors Mission Statement: Trust, Respect, Unique Experiences
The three-part mission of the Academy Sports + Outdoors retail stores chain focuses on customer trust, employee respect, and creating a unique shopping experience.
Academy Sports + Outdoors Founders Facts:
Academy Sports + Outdoors began as the Academy Tire Shop, founded by Max Gochman in San Antonio, Texas in 1938. Military surplus, sports equipment, and outdoors items were added to its product line over the next 50 years, and then the military surplus merchandise was dropped in 1991. The company name was changed to Academy Sports + Outdoors in 1995, and its e-commerce retail website was not launched until 2011. As of 2013 the Academy Sports + Outdoors had retail stores in 13 states throughout the southeast U.S.
Academy Sports Headquarters:
The Academy Sports + Outdoors company headquarters are located in Katy, Texas, which is not far from where the company first began.
Mission Statement and Values of Academy Sports:
The mission statement of Academy Sports + Outdoors focuses employees at all levels on the three things that the company values most - customer trust, employee respect, and creating a superior and unique shopping experience. The complete Academy Sports + Outdoors mission statement is:
"The Academy Sports + Outdoors vision is to be the premier sports, outdoor and lifestyle store of choice, continuously adapting to our customers' changing needs. The company's mission is comprised of three parts.
"The first is to deliver an unparalleled shopping experience by providing convenience, offering a broad selection of quality products, delivering exceptional customer service, and selling at everyday low prices.
"The second is to know our customers. Customers are our number one priority as we strive to be the retail destination they can trust.
"The third is to respect our associates by creating opportunities for personal growth and career advancement, while promoting teamwork in an enjoyable and rewarding work environment."
Zumiez Mission Statement: Active, Cuting Edge Products
Zumiez products are cutting edge, its customers are active and trendy. The Zumiez mission reminds employees of that.
Zumiez was founded in 1978 by Thomas D. Campion who opened the first store at the Northgate Mall in Seattle, Wash.
Zumiez headquarters are currently located in Everett, Wash.
Zumiez Mission Statement:
Although it is not officially labeled as a "mission statement," the Zumiez website states "We do what others have only dreamed of," and then explains that statement in mission statement type of languaging.
"We provide you with cutting edge clothing, footwear, accessories, DVDs, hard goods for skate and snow for active lifestyles. Everything we do revolves around the customer—you are the heart of our company."
The marketing goal of the company is:
"Zumiez marketing goal is achieved by identifying the consumer’s wants and their needs. Zumiez competes with other stores on the market such as Hot Topic."
Swarovski Mission Statement: Spreading Joy in Everyday Lives
The mission of Swarovski and its retail stores is about the impact that its products can make in everyday lives, and reflects the desire of the Swarovski founder to use crystals to "spread joy."
Swarovski Founders Facts and History:
The Swarovski company was founded in 1892 when Daniel Swarovski invented a machine for cutting crystals in a more precise way than the manual methods that were being used at the time. It wasn’t until 1931 that Swarovski invented sew-on crystal ribbon, which connected the Swarovski company immediately to the fashion industry.
Swarovski crystals were first used famous chandeliers in 1965 when they appeared in chandeliers at the Palace of Versailles and the New York Metropolitan Opera. In 2008 "The Crystal Forest" retail concept was launched, using crystals in the store interior and exterior design which surrounds shoppers with a “forest” of lighting, textures, and colors.
As of 2012, there were more than 1200 Swarovski owned and operated international retail outlets, and 1100 partner-operated Swarovski boutiques selling crystal jewelry, figurines, and accessories. The total annual revenue of the Swarovski Group is more than $3 billion.
The Swarovski crystal global headquarters are located in Wattens, Austria.
Swarovski Mission Statement and Values:
The mission statement of the Swarovski company and Swarovski retail stores is as simple and elegant as the company’s crystals themselves. The Swarovski company mission statement is:
“We add sparkle to people's everyday lives."
Today’s Swarovski mission statement is aligned with the guiding principle of founder Daniel Swarovski, which was reportedly “To constantly improve what is good” and to “bring joy to people through crystal.”
Swarovski provides its employees with guiding principles in the form of official corporate values which define the Swarovski workplace culture and provide guidance about how Tiffany’s employees at all levels conduct business and make decisions. The Swarovski corporate values are:
- ”Responsible – We always think and act in the interest of the company and the impact our actions may have on others. We take care of Swarovski as a whole and Swarovski cares about us – we walk the talk.
- Imaginative – We are open-minded and innovative in creating aesthetically unique product designs and solutions for our consumers and customers.
- Vigorous – We are dynamic and powerful. We leverage the strengths and benefits of our global organization. We empower colleagues to be effective and efficient. We work as a team across the organization to achieve our joint ambition of outstanding and profitable results. We acknowledge and reward performance.
- Passionate – We strive for consumer and customer loyalty by continuously surprising and amazing them and create long-term relationships with our business partners."
Pottery Barn Mission Statement: Exceptional Style and Outstanding Service
The mission of Pottery Barn home stores and catalogs is all about exceptional style, outstanding service, and exceeding customer expectations.
Pottery Barn Stores Founder:
The first Pottery Barn store was opened in Manhattan in 1949 by Paul and Morris Secon in a rented space that cost $35 per month. The merchandise in this first Pottery Barn store was discontinued and slightly damaged ceramics. The first Pottery Barn stores were sold to the Gap, and that chain subsequently sold them to Williams-Sonoma in 1986 for $6 million.
Pottery Barn has expanded its brand first by establishing a customer base through niche catalogs and then opening physical retail stores based on the popularity of those niches. The Pottery Barn namesake catalog was launched in 1987, and its annual distribution is bigger than all the catalogs of its U.S. retail competitors combined.
The Pottery Barn Kids niche brand was launched in January 1999 as a catalog. The first Pottery Barn Kids retail store was then opened in September 2000 in Costa Mesa, California
The Pottery Barn Bed + Bath niche was launched as a catalog in 2000. Pottery Barn.com was also launched in the same year.
The PBTeen niche brand was launched in 2003 as a catalog. The first PBTeen store was then opened in November 2008 in Atlanta, Georgia.
Pottery Barn Headquarters:
The headquarters for Pottery Barn stores and catalogs are located along with parent company Williams-Sonoma in San Francisco, CA
Pottery Barn Mission, Vision and Values:
The mission of Pottery Barn stores and catalogs is aligned with the mission of Williams-Sonoma, its parent company, which is about product, service, and customer engagement. The company says its mission statement is: Bring Inspiration Home.
Specifically, though, the mission of the Pottery Barn brand is defined by this vision statement...
"Pottery Barn is founded on the idea that home furnishings should be exceptional in comfort, style, and quality."
The Pottery Barn employees are given more specific guidance about their mission with these specific values statements...
"Pottery Barn Associates are dedicated to providing our customers with an outstanding level of service, knowledge, and assistance. We strive to exceed your expectations whenever possible, and are available 24 hours a day to help you find the perfect fit."
Family Dollar Mission Statement: Compelling Shoppers With More Than Discounts
Family Dollar's mission is to be a compelling place to shop, and discount prices are only one way to compel shoppers to shop.
Family Dollar Founders Facts:
The first Family Dollar store was opened by Leon Levine in Charlotte, North Carolina in November 1959 as a self-service, cash-and-carry discount store in middle and low-income areas, the same concept that the chain operates with today.
Family Dollar Corporate Headquarters:
The corporate headquarters for the Family Dollar retail chain is located in Matthews, N.C.
Mission Statement of Family Dollar:
The concept for the initial Family Dollar store was "the customers are boss, and you need to keep them happy." The mission of Family Dollar stores today seems to embrace that initial philosophy in a very specific way. The mission of Family Dollar discount retail chain is...
"For Our Customers A compelling place to shop. . . by providing convenience and low prices For Our Associates A compelling place to work. . . by providing exceptional opportunities and rewards for achievement For Our Investors A compelling place to invest. . . by providing outstanding returns"
Rite Aid Mission Statement: Happiness with Care
The mission of the Rite Aid retail drugstore chain is about both the what and how of Rite Aid’s business, which it defines as contributing to health and happiness in a caring and friendly way.
Rite Aid Pharmacy Founder Facts:
The Rite Aid history extends back to September 1962 when a Thrif D Discount Center store was opened in Scranton, Penn. by founder Alexander Grass. The company was not named Rite Aid until 1968, when it became a publicly traded company on the American Stock Exchange. CEO Martin Grass, son of Rite Aid’s founder, was convicted of accounting fraud and sentenced to eight years in prison in 2004, along with five other Rite Aid executives.
Rite Aid Corporate Headquarters:
The Rite Aid corporate headquarters are located in Camp Hill, Penn.
Rite Aid Mission Statement and Core Values:
The mission statement of the Rite Aid retail drugstore chain is constructed in a way that paints a clear picture for Rite Aid employees about the kind of customer experience it wants to create in its retail stores, and how Rite Aid employees contribute to that creation. The Rite Aid drugstores mission statement is...
"To be a successful chain of friendly, neighborhood drugstores. Our knowledgeable, caring associates work together to provide a superior pharmacy experience, and offer everyday products and services that help our valued customers lead healthier, happier lives.”
Additionally, Rite Aid provides its employees with a set of Core Values, which helps Rite Aid employees at all levels to prioritize their tasks, make decisions, and take actions in alignment with Rite Aid’s desired way of doing business. The Core Values of Rite Aid are...
- "Passion for our Customers – We create unmatched levels of loyalty through our associates by being passionately committed to our customers and all we serve.
- Encouragement for our Associates – We provide an environment that inspires and motivates the best people to choose to work here…where they can reach their fullest potential...
- Winning Through Teamwork – We work for the good of the company, not just an individual business or function, by freely offering help and assistance to others and seek it when needed...
- Commitment to Diversity and Respect for the Individual –We display behaviors that clearly show respect for others and with all their diversity.
- Accountability for our Actions and Results – We consistently guide and lead teams to extraordinary results...
- Integrity in all We do - We demonstrate high integrity and develop organizations with unquestioned levels of integrity – never compromising on the pressures of the day....
- Value for our Shareholders - We are fiscally responsible and committed to consistently deliver value for our investors.
- Caring Neighbors - We are caring neighbors, involved in community activities in meaningful ways and committed to reflecting the diversity of each community we serve."
The Container Store Mission Statement: 7 Foundation Principles
Instead of a corporate mission statement, The Container Store retail chain has a more casual set of 7 Foundation Principles which guide the actions of its employees.
The Container Store Founders Facts:
The first Container Store was opened in Dallas, Texas by Kip Tindell, Garrett Boone, and John Mullen on July 1, 1978.
The Container Store Corporate Headquarters:
The corporate headquarters of The Container Store are located not far from the first Container Store location, in Coppell, Texas.
Mission Statement, Foundation Principels of The Container Store:
Instead of a static and traditional corporation mission statement, The Container Store operated for ten years with a loosely defined philosophy. In 1988 a set of seven Foundation Principles were formalized in order to make expansion of the Container Store chain possible, with a consistent philosophy and culture. The Foundation Principles of The Container Store are...
"1 Equals 3
We hire only about 3% of all who apply. If you indeed believe that with one great employee, you get three times the productivity of a good employee, you can afford to extensively train them and communicate to them, empower them and pay them 50 to 100% more than what other retailers might pay them."
Fill the other guy's basket to the brim. Making money then becomes an easy proposition.
With this sentiment guiding us, The Container Store has been successful in creatively crafting mutually beneficial relationships with our vendors by doing everything possible to truly “fill their baskets to the brim.” We know that in return, our business and our bottom line will benefit as well.
Man in the Desert Selling
We don’t just stop with the obvious. Providing our customers with a complete solution through our Man in the Desert selling philosophy has been key to achieving one of our main goals of having our customers dancing in their organized closet, pantry, home office, etc., because they are so delighted and thrilled with the complete solution we provided them.
Communication IS Leadership
The Container Store knows the importance of executing every day, consistent, reliable, predictable, effective, thoughtful, compassionate and yes even courteous communication.
Intuition Does Not Come to An Unprepared Mind
We want our employees to use their intuition — to anticipate the needs of our customers and recommend product solutions... But we know that in order to help employees do this, we have to provide them with the information — the training — to know how best to apply their intuition.
The Best Selection, Service, and Pricing
It’s hard for most retailers to offer low pricing and provide exceptional service. A few great retailers have achieved a combination of the best selection and the best service. To add the best price to that equation is generally unheard of, but The Container Store diligently achieves all three simultaneously
Air of Excitement
In retail, customers can sense when employees are having fun, when they love their jobs and are excited about helping customers. It’s an attitude that’s contagious and makes customers want to spend more time in our stores."
Claire's Mission Statement: Value, Assortment, Fashion
The mission statement of Claire’s Stores accessory chain is all about value assortment, fashion and fun that it provides for its target kids, tweens, teens, and young female market.
Claire's Stores Founders Facts:
The history Claire’s Stores extends back to 1961 when Rowland Schaefer started a company called Fashion Tress Industries, which sold wigs and hair pieces. Also in the 1960s a chain of retail stores called Claire’s Boutiques was operating in Chicago and the midwest. In 1973 Rowland Schaefer purchased Claire’s Boutiques chain, and then changed the name of the company to Claire’s Stores. Other stores that have been owned and operated by Claire’s Stores include Topkapi, Dara Michelle, Arcadia, Art Explosionlow-income and Icing.
Claire's Stores Headquarters:
The headquarters of Claire’s Stores are located in Pembroke Pines, Fla.
The Mission Statement of Claire's:
The mission statement of Claire’s Stores accessory chains is chocked full of words to excite and inspire the employee team that is responsible for making accessory shopping at Claire’s compelling and engaging. The Mission Statement of Claire’s is:
"To be a fashion authority and the fun destination, building a comprehensive value proposition, offering a compelling, focused assortment of accessories, costume jewelry and emerging categories targeted to the lifestyles of kids, tweens, teens and young women.”
The vision of Claire's is:
Claire’s aims to inspire girls and women around the world to become their best selves by providing products and experiences that empower them to express their own unique individual styles.
Our brands and environments will sing with fun, innovation, and discovery, will serve to shape the personal stories and dreams of our friends, and will fulfill the aspirations of the communities with which we connect."
Crate and Barrel Mission Statement: People + Product + Presentation = Happiness
The mission of Crate and Barrel home and furniture stores are focused on 3 P's - People, Product, and Presentation.
Crate and Barrel Founders Facts and Trivia:
The first Crate and Barrel home store was opened in December 1962 by Gordon & Carole Segal in Chicago, Ill. The Segal’s first store was named Crate and Barrel because the founders spent all their money on merchandise they purchased directly from factories and artists in Europe and had no money left for retail display fixtures. All the merchandise had to be stacked on the crates and barrels that had been used for shipping. In 1998, 70% of the company was sold to a German catalog mogul named Otto Versand so that the Crate and Barrel chain could expand, but still remain privately-owned.
Crate and Barrel Headquarters:
The headquarters for Crate and Barrel retail chain are located in Northbrook, Ill.
Crate and Barrel Mission and Values:
The mission of Crate and Barrel is:
"We curate inspiration for the home, connecting the creative work of artisans and designers to people and places around the world."
In order to make customers happy, the company focuses on 3 P's - People, Product and Presentation, which all reflect the vision and personal style of founder and CEO Segal. The uniqueness of Segal's retail philosophy was expressed by Segal after he received the Corporate Design Leadership Award in 2009 and he said, "You only do beautiful work slowly and carefully. Don't rush. Stay humble. Stay nervous."
Bare Escentuals Mission Statement: Beauty Is a Force
The mission of Bare Escentuals beauty products stores reflects the company's unconventional view of business as community and beauty as a force of energy.
Bare Escentuals Founders Facts:
Diane Ranger created Bare Escentuals mineral makeup in 1976 and was selling it at Bloomingdales. When Ranger's company went bankrupt, investors Barrie Bergman and John Hansen purchased Bare Escentuals, which then had four retail stores. Bare Escentuals became a publicly traded company in 2006 and was then sold to Shiseido in 2010 for $1.7 billion.
Bare Escentuals Headquarters:
Now owned by Japanese-based Shiseido, the Bare Escentuals headquarters are located in San Francisco, Calif.
Bare Escentuals Mission, Vision and Values:
Not officially identified as its mission, Bare Escentuals makes a very strong statement about its vision, which is an unconventional view of the retail business...
"Love. Understanding. Community. That's what Bare Escentuals represents. It's a trusted source. It's the belief that products can actually be good, makeup can be fun, business can be personal and companies can behave more like communities."
Bare Escentuals further guides its employees with clearly defined values, which it labels "Our Beliefs"...
"Be a Force of Beauty
What is a Force of Beauty? We believe that when you feel truly beautiful, you wield enormous confidence, and you have the potential to change a moment, ignite a conversation and start a new adventure….
A Force of Beauty is an energy, a strength, a movement.
This broader brand experience is ultimately as much about a peer-to-peer community as it is about bareMinerals products, and as much about making women look beautiful as it is about making a positive difference in women’s lives."
DressBarn Stores Mission Statement: Branded Experience, Beliefs and Principles
The mission of dressbarn is defined as a dressbarn branded experience, a set of corporate beliefs, and core principles.
BressBarn Stores Founders Facts:
The first dressbarn retail store was opened in 1962 by Roslyn Jaffe in 1962. The focus of the first dressbarn stores was designer styles at discounted prices.
DressBarn Chain Headquarters:
The dressbarn headquarters are located in Suffern, N.Y.
DressBarn Women's Apparel Mission Statement:
In defining its branded experience, dressbarn stores is creating a mission for its employees...
"Customers come as they are and leave feeling even better. Each experience builds her confidence and enriches her well being. dressbarn will be her favorite destination by offering an uplifting experience, fashion-right product and high perceived value."
To further define its corporate culture, dressbarn provides its employees with a set of corporate beliefs...
"What dressbarn believes
- We believe trust is earned, not given.
- We believe happiness is an occasion you dress for.
- We believe fashion is fleeting, but style persists.
- We believe value is more than a price tag.
- We believe our job is not done until you look as beautiful as you are inside."
Founder Roslyn Jaffe had some clearly defined core principles that she used to manage dress barn retail operations, and those core principles still guide the dressbarn management team today. Jaffe's "Seven Believe Values" are...
- Building Relationships
- Earning Trust
- Leading With Encouragement
- Igniting Our Business
- Elevating Standards
- Valuing Our Associates
- Excelling in Service
Kirkland's Stores Mission Statement: Engaging Shopping, Unique Style and Value
"Official documents define the Kirkland's customers and the Kirkland's retail shopping experience that intends to keep them engaged in a way that provides a mission for its employees.
Kirkland's Founders Facts:
Kirkland's was founded by Carl Kirkland in 1966 when he opened the first Kirkland's store in Jackson, Tenn.
Kirkland's Chain Headquarters:
The Kirkland's headquarters are located where the company was founded, in Jackson, Tenn.
Kirkland's Mission Statement:
Not identified formally as a "mission statement," this identification verbiage is used in annual reports and other official documents enough that serves the same purpose that an official mission statement…
"At Kirkland’s, we believe in providing customers with everything they need to create inspirational living spaces, but we also believe in living inspirational lives. We honor this commitment by partnering with organizations that share our purpose: To inspire and experience the warm emotions and pride of home sweet home. With our employees and partners by our side, we’re making the world a more hopeful place to be, one inspirational moment at a time. See how we’re getting creative with community service and learn more about our remarkable partners ."
Chico's FAS Mission Statement: Guiding Principles of Customer Care
The mission statement of the Chico's company and Black House White Market stores are the values and guiding principles which shape the customer experience.
Chico's and Black House White Market Facts:
Originally selling Mexican art and cotton sweaters, Chico's was founded in 1983 in Sanibel Island, Fla. by Helene and Marvin Gralnick. White House|Black Market was acquired by Chico's FAS Inc. in 2003, afer the separate monocrhomatic merchandising concepts were merged in 1997.
Chico's FAS Headquarters:
The headquarters of Chico's FAS Inc. is located in Fort Myers, Fla.
The Mission Statement of the Chico's FAS:
The mission statement of Chico's FAS Inc. and White House Black Market retail stores is really a set of "Values" and "Guiding Principles" that define "how we behave." The Values that clearly define "what we believe" for Chico's FAS Inc. employees are...
"Customers First - We are customer-centric: passionate about our amazing customers who stand at the center of our universe.
Integrity - We expect honesty and trustworthiness 100% of the time — period.
Respect - Our success comes from teamwork and collaboration.
Vibrant Spirit - ...heart, determination, innovation and teamwork are contagious and create an entrepreneurial spirit that makes working hard and getting things done not only productive, but FUN.
High Performance - We align with our shareholders who expect us to reach high and deliver on financial goals.
The Guiding Principles which determine how Chico's and White House|Black Market employees behave are...
"Most Amazing Personal Service - We cherish our relationship with our customers and treat them as friends.
We Love What We Do! - We don’t just make and deliver clothing. We have a passion for fashion.
Most Amazing Place to Work, Learn and Grow - We constantly coach, encourage, and challenge, taking pride in personal development and guiding our Associates to be the best they can be."
Cost Plus World Market Mission Statement: Retail Vision
The product mix, pricing philosophy, and retail vision for for Cost Plus World Market is clear in official company documents, although not labeled an "official" mission statement. However, in 2012, Bed Bath & Beyond purchased Cost Plus.
Cost Plus World Market Facts and Trivia:
Cost Plus has its beginnings in 1958 when William Amthor sold a shipment of wicker furniture at a pier in San Francisco, Calif. He sold his imported merchandise for cost plus 10%, which gave birth to the company name Cost Plus. The first retail store location was a warehouse space on Fisherman's Wharf in San Francisco, Calif. In 2012 the company was bought by Bed Bath & Beyond.
Bed Bath & Beyond Headquarters:
The headquarter location for Bed Bath and Beyond is located in Union, N.J.
The Bed Bath & Beyond Mission Statement:
The Bed Bath & Beyond mission statement is:
"The Company’s mission is to be trusted by its customers as the expert for the home and heart-felt life events. These include certain life events that evoke strong emotional connections such as getting married, moving to a new home, having a baby, going to college and decorating a room, which the Company supports through its wedding and baby registries, mover and student life programs, and its design consultation services."
Meanwhile, the values statement of Bed Bath & Beyond is:
"Bed Bath & Beyond’s customer-centric and high-performance culture inspires our associates to do whatever it takes to satisfy the customer. The Company is committed to the highest level of customer service in order to exceed customer expectations and provide a noticeably better shopping experience. We are never satisfied and we strive to be the best in providing our customers differentiated products, services and solutions at the right value."
Williams Sonoma Mission Statement: What Our Products Can Do For You
The mission statement of Williams-Sonoma home and kitchen stores is less about the Williams-Sonoma products and more about what Williams-Sonoma products can do for its customers.
Williams-Sonoma Facts and Trivia:
When Charles E. Williams opened a cookware shop in Sonoma, California in 1956, the Williams-Sonoma retail concept and the retail chain was born.
The headquarters of Williams-Sonoma retail chain is located in San Francisco, Calif.
Williams-Sonoma Mission Statement:
The mission statement of Williams-Sonoma makes it clear that the home and kitchen chain doesn't just want to sell home and kitchen merchandise, it wants to be a leader so its customers can be experts. The mission statement of Williams-Sonoma is...
"The mission of our Williams-Sonoma brand is to be the leader in cooking and entertaining by delivering great product, world class service and engaging content."
The Williams-Sonoma commitment to being a world class leader is reinforced in its corporate Values as well...
- "People First
We work to create an environment that attracts great talent, and we seek to motivate, inspire and recognize high performance.
Our customers inspire everything we do. Answering their needs is about more than business for us; it's a calling.
We seek to make lasting quality the signature of our company. To us, what we create is personal, just as it is for our customers.
All of our values support our success as a company. We are committed to this success, and to providing a superior return to our shareholders."
Belk Department Store Mission Statement: Southern Style, Customer Care
The mission statement of Belk department stores embraces the company's heritage with Southern style and a brand of customer care which includes good shopping value.
Belk Company Founders Facts:
The Belk company is one of the oldest U.S. retail companies still in operation today. Belk was founded in 1888 by William Henry Belk in Monroe, N.C. with $1,250 and $3,000 worth of merchandise on consignment. Considering the pride it has in its southern heritage today, it's surprising to know that the first store opened by Belk was called New York Racket. The business changed names to Belk Brothers after Belk's brother, Dr. John Belk joined as a partner.
The Belk Department Store Headquarters:
The company headquarters of Belk department stores have been located in Charlotte, N.C. since 1908.
The Mission Statement and Values of Belk Department Stores:
The mission statement of Belk department stores embraces the company's long legacy and strong Southern roots. The Belk company mission statement is:
”To satisfy the modern Southern lifestyle like no one else, so that our customers get the fashion they desire and the value they deserve.”
Additionally, Belk has a larger vision which defines its desire to create strong customer loyalty. The Belk company Vision is:
"For the modern Southern woman to count on Belk first. For her, for her family, for life.”
How Belk intends to achieve its Vision and Mission and conducts its business on a daily basis is more specifically defined in its Values, which are:
- Be encouraging of growth and change.
- Be proud of our rich heritage.
- Be involved in our communities.
- Be relentless with customer care.
- Be committed to the success of our associates.
- Be the best at what we do."
OshKosh B'Gosh Mission Statement: Fun, Play, Imagination
The mission of OshKosh B’Gosh retail stores is aligned with its parent company, but also uniquely distinct because of its beliefs fun, play, imagination, expression, and the comfortable clothes that makes all these things possible for children.
OshKosh B'Gosh Founders Facts:
The history of OshKosh B’Gosh extend back to 1895 when the Grove Manufacturing Company in OshKosh, Wisconsin began manufacturing overalls for farmers and railroad workers. In the early 1900s, William Pollock purchased the company and changed the name to OshKosh B’Gosh in 1911 after hearing it in a Vaudeville act.
The OshKosh B’Gosh brand gained widespread popularity after the company made child-size overalls and received 10,000 orders for them from a national Mesa catalog in 1962. The company expanded its “small-fry” line, and OshKosh B’Gosh then became a well-known children’s clothing brand in 1971 when Bloomingdale’s called with an order. In 2005 OshKosh B’Gosh was purchased by Carter’s Inc. for $312 million.
OshKosh B'Gosh Headquarters:
The headquarters of the OshKosh B’Gosh brand and retail stores are still located in OshKosh, Wis. where the company began.
OshKosh B'Gosh Mission and Beliefs:
The mission statement of OshKosh B’Gosh is the same as its parent company, Carters, Inc., which the company refers to as its “philosophy.” The “Philosophy” of OshKosh B’Gosh and Carters, Inc. is:
"We believe that childhood is a celebration, and the colorful prints and cute characters we design are inspired by the joy and love children bring into our lives. We celebrate childhood by supporting babies, children, and families with thoughtful designs, quality materials and construction, and convenient shopping options.”
Although OshKosh B’Gosh is part of Carters, Inc., the brand also has its own distinct personality, which is described by a set of beliefs that are appropriately referred to as “What We Believe”...
"We believe that fun and play are the center of a kid’s universe. We believe imagination should be uninhibited, creativity encouraged, and that comfort should reign supreme. We believe in the power of play, of make believe, and of genuine expression.”
The Buckle Mission Statement: Total Focus on the Customer
The Buckle mission statement keeps all employees completely focused on creating The Buckle customer experience.
The Buckle Founders Facts and Trivia:
David Hirschfeld founded The Buckle when he opened the first Mills Clothing store in Kearney, Neb. in 1948. A second store named Brass Buckle was also opened in Kearney. In 1991 all stores in the chain began operating under the current name, The Buckle.
The Buckle Headquarters:
The Buckle corporate headquarters are still located in the city where its first store opened, in Kearney, Neb.
The Mission Statement of The Buckle:
The mission statement of The Buckle keeps employees at all levels completely focused on The Buckle customers and the shopping experience in The Buckle stores. The mission statement of The Buckle is:
"To create the most enjoyable shopping experience possible for our guests."
Bon-Ton Mission Statement: Attention to Customers, Community
Individual attention was an important value when the first Bon-Ton store openedMesa and is still Bon-Ton's mission today.
Bon-Ton got its beginnings in 1898 when founder Max Grumbacher opened a one-room store that sold millinery and dry goods in York, Penn.
Bon-Ton headquarters are located in three different cities - York, PA, Milwaukee, Wis., and Dayton, Ohio.
Bon-Ton Stores Mission and Vision Statement:
When the Bon-Ton stores were first founded, they were operated "with a close attention to detail and a conviction that business success would come to those who offered customers quality merchandise at a fair price with careful attention to their individual needs and wants," according to the Bon-Ton website. Although this is not officially labeled as a "mission statement," the company says that these are values that still guide the Bon-Ton stores today.
Bon-Ton also states that the way it will move to a successful future is to:
- Continue our rich tradition of commitment to our individual communities and local store names.
- Be nimble and adapt to the ever-changing retail industry.
- Embrace new ideas, innovative creativity and differing points of view.
- Continue to be a place where an individual can be recognized and rewarded.
- Continue to be the right place for our associates and customers.
The Bon-Ton vision statement is:
“Our vision is to be the best hometown department store for the family, for the home, for generations ."
Jos. A. Bank Mission Statement: Classic Style, Service
Classic style, service, and appropriate business wear solutions are part of the mission statement that guides Jos. A. Bank leaders and employees.
Jos. A. Bank Clothiers Founders Facts:
Charles Bank was a Lithuanian immigrant, and a tailor in Baltimore, Maryland in 1866. His grandson Joseph A. Bank joined his grandfather in business in 1898 at the age of 11 and became a wholesale pants salesman. The business was focused on manufacturing and wholesale supply and the first JoS. A. Bank retail store was not opened until after World War II.
Jos. A. Bank Corporate Headquarters:
The corporate headquarters of Jos. A. Bank, Inc. are located in not far from where the company was first founded more than a century ago Hampstead, Md.
The Mission Statement of Jos. A. Bank:
Any retail company that has survived and thrived for more than a century likely has a strong foundation guided by a strong mission statement. Classic style, service, and appropriate solutions are some of the low-income traditional elements included in the Jos. A. Bank mission statement, which is...
"Become known and trusted as 'The Expert in Men’s Apparel' and a leading menswear brand by designing and contract-manufacturing classically styled career and casual apparel sold in a nationwide chain of service-oriented retail stores, in a direct response catalog business and on an interactive internet site, with an emphasis on value, service, convenience, and appropriate business wear solutions."
Stage Stores Mission Statement: Name Brands to Small Towns
Stage Stores uses five storefronts in its mission to bring brand name clothes to small towns and neighborhoods.
Stage Stores Founders Facts and Trivia:
The Stage Stores chain can trace its history back to the founders of several different clothing store chains.
In 1867 H.C. Uhlman became a partner in a general store in Weston, OH, which would eventually become the Uhlman's chain of stores. Then over the course of the next 80-plus years through mergers and acquisitions of various retail chains, we got the current Stage Stores organization.
Stage Stores Headquarters:
The corporate headquarters of Stage Stores is located in Houston, Texas.
The Mission Statement of Stage Stores:
The mission statement of the Stage Stores conglomerate is similar to the mission statement of each of the chains that eventually joined together under the Stage Stores umbrella. The Stage Store mission statement is:
"Our mission is to be America’s leading small town and neighborhood retailer dedicated to delivering desirable brand name family apparel with exceptional value and service!"
Stein Mart Mission Statement: Vision Reveals the Retailer's Struggles
The mission statement of Stein Mart is no different than any other off-price retailer would have, which reveals the root of Stein Mart's struggles in the discount retailing niche.
Stein Mart Founders Facts and Trivia:
The first Stein Mart store was opened in 1908 by Sam Stein in Greenville, Mississippi. Originally Stein Mart was a general merchandise store until 1932 when Stein's son, Jake, started running the company and shifted the inventory focus to discount clothing.
Stein Mart Headquarters:
The Stein Mart headquarters are located in Jacksonville, Fla.
The Stein Mart Stores Mission Statement:
The Stein Mart Mission Statement could be (and probably is) the mission statement for every retail chain in the discount niche. The Stein Mart mission statement is...
"Our Mission is to serve our customers and community efficiently and effectively; to act with integrity towards customers, associates and vendors; to maintain profitable growth and build long-term value for our shareholders."
The Stein Mart vision could provide an inspiring and distinct outlook, and yet, it is as indistinct and generic as its mission statement. The Stein Mart Vision is...
"Our Vision is to be the preeminent upscale off-price retailer in America."
In addition to an official vision and mission statement, Stein Mart also has established some specific "shared values," which are still general and lacking in brand uniqueness and competitive differentiation. The Shared Values of the Stein Mart retail chain are...
"We delight our customers.
At Stein Mart, our customers are the most important part of our business and we pride ourselves on creating a standard for customer service marked by friendliness, caring, a sense of urgency and great execution.
We develop effective teams.
Our success is dependent upon the collective energy and contribution of every Associate.
We celebrate differences.
We respect every individual and believe that our differences help make us stronger as a company.
We support our communities.
We feel strongly about giving back to our communities through corporate citizenship.
We build partnerships.
Ultimately, we strive to create an environment that allows us to build strong partnerships with Associates, Customers, Vendors, Shareholders and the communities we serve."
Duckwall-ALCO Company Mission Statement: Goals of Bygone Days
Duckwall-ALCO brings the past to its present with its mission to bring bygone days to hometown communities.
A.L. Duckwall founded Duckwall-ALCO when he opened a general merchandise store in Abilene, Texas in 1901.
Duckwall ALCO's headquarters are still located in the city of its roots, Abilene, Texas.
Duckwall-ALCO Mission Statement:
The Duckwall-ALCO mission statement defines what the company wants to do, where they want to do it, and how they want their brand to be perceived by its customers and in the communities it serves. According to the Duckwall-ALCO website, the company's mission statement is:
"Our mission is to be the best general merchandise retailer in America, serving smaller, hometown communities. We strive everyday to achieve that goal with our work ethic, quality selection of goods, competitive prices, and friendly service of bygone days. We owe much of our success to three important members of the ALCO team: our associates, our vendor partners, and our shareholders."