Dennis Najjar

5 KPIs businesses need to measure

The Accounting channel for aims to address the accounting, bookkeeping and controllership issues that business owners face on a daily basis. From interpreting financial reports and safeguarding against potential pitfalls to creating new automated accounting workflows and vetting cloud-based technology solutions, the Accounting channel is a one-stop resource for all things accounting and bookkeeping.


Dennis Najjar, Co-Founder of, has worked in public accounting since 1982. After graduating from Rutgers University in 1982, Dennis joined Coopers & Lybrand. In 1986, Dennis started the public accounting firm Dennis M. Najjar, CPA. His practice has an emphasis on tax planning and preparation for corporations, partnerships and individuals. Throughout his career, Dennis has worked exclusively with small, medium and start-up businesses, giving him the knowledge and experience to oversee the team in helping clients with strategic business planning for future success and growth.

In the late 1990s and early 2000s, Dennis had a vision that would change the world of accounting services as we knew it. He envisioned a world class team of professional bookkeepers and controllers, providing full charge bookkeeping and financial controllership services to small and mid-sized businesses throughout the United States. He saw an opportunity to build the entire company virtually from the ground up, virtual brick by brick, thus dawning a new age of outsourced, cloud-based accountancy. Since this moment Dennis has strived, alongside co-Founder Bill Gerber, to build and promote an entirely virtual company dedicated to the promotion and advancement of enterprise-level services for the SMB market.

Now, is the leader in virtual accounting, bookkeeping and controller services. Founded in 2004, provides comprehensive online accounting & accounting technology services for established businesses. The 2014 Gold Stevie Award winner for Company of the Year – Professional Services, is leading the revolution in the online accounting services industry.

Dennis Najjar

 "The ability to see into a number is crucial to understanding its validity."