Darrell Zahorsky

  • Former search engine optimization (SEO) manager for Blackberry
  • Created more than 50 product-launch campaigns during a five-year period working for Covario
  • Worked on campaigns for brands including Subway, Diageo, and ADP while at iProspect


Darrell Zahorsky wrote for About.com (now Dotdash) for seven years, covering small business. He has more than 16 years of experience in marketing and search engine optimization (SEO).

Zahorsky is currently an SEO manager for the marketing agency Critical Mass in Canada. Previously he was an SEO consultant for Lead Horse Media, an SEO manager for Blackberry, an SEO director for Covario, and digital business strategist for iProspect.

He began his career working for FitnessLand, founded by entrepreneur Harv Eker, author of the bestseller, "Secrets of the Millionaire Mind."


Zahorsky earned a Bachelor of Science in human kinetics from the University of Guelph.

About The Balance Small Business and Dotdash

The Balance Small Business makes launching and managing your own business easy. It is home to experts who provide clear, practical advice on entrepreneurship and management. Whether you’re just starting up or you want to take your company to the next level, The Balance Small Business will answer your questions and turn your business dreams into reality.

The Balance Small Business is part of the Dotdash publishing family. For more than 20 years, Dotdash brands have been helping people find answers, solve problems, and get inspired. We are one of the top-20 largest content publishers on the internet, according to comScore, and reach more than 30% of the U.S. population every month. Most recently, Dotdash was named Publisher of the year by Digiday, a leading industry publication.