Daily Responsibilities of Real Estate Agents

Male real estate agent showing living room to couple
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Most real estate agents begin their day by looking at a "hot sheet," which outlines the activity from the day before: what properties sold, new listings, price changes, and any other market activity.

Here's a day in the life of a buyer's agent.

Getting, keeping and servicing listings:

Listings have always been the bread and butter of the real estate business and are available through Multiple Listing Service (MLS) databases.

Think About or Work on Marketing

It could just mean checking your lead stats or your website traffic statistics, or you may spend some time thinking about a new blog post topic. The key is never jto set up some marketing and advertising strategies and then just forget about them. You must constantly monitor your marketing and the results you're getting.

There Are Usually Some Closing Transaction Items to Handle

If you're doing deals, multitudes of action items, deadlines, and deliveries are involved. A busy agent spends time each day in getting paperwork to the right places, explaining contract items to clients, coordinating inspections, reviewing documents, and more.

If you don't like detail and long laundry lists of to-do items, then find ways to streamline the process with technology or get an assistant. With Evernote, a free website, agents can do task lists, maintain transaction folders, and many other things to simplify their work lives.

Working With Buyer Prospects and Clients

Working with buyer clients isn't just driving them around looking at homes or other properties. A great deal of preparation is involved in determining their needs, finding suitable properties, and gathering information to help your buyer clients make decisions.

Some of today's real estate websites or third-party online sources provide you with an IDX search solution tied to a customer relationship management system. When a buyer registers and uses the IDX, you can see the type, price range, and areas where the buyer is searching, as well as the homes they're viewing.


Continuing education to keep up with laws and the market is a big part of the life of a real estate agent or broker. As for your marketing, you should be doing your best to get your expertise into your ads and internet marketing.

Spend a day with a listing agent here.