Small businesses need an online presence these days, and having a Facebook page is a necessary tool for marketing a business online.
Once you are on Facebook, you will want to customize your page so it effectively represents your company and brand. Ultimately, you want your Facebook page to be a useful and frequently visited place online for members of your target audience.
Having a custom welcome page that greets visitors, encourages them to "like" your page and guides them through the features is a powerful way to facilitate interaction. If you are familiar with coding and website development, you can create a custom iFrame application on your own. If not, there are many services that will do the work for you, and help you save a great deal of time and effort.
Here are five tools that can help you take your plain Facebook page and make it an interactive and fun destination that promotes your business online.
Pagemodo is a do-it-yourself solution for customizing Facebook business pages. Users can create a professional, custom business Facebook page for free without design, graphic, or coding skills.
Pagemodo provides templates that are easy to customize, plus the ability to add in social apps that extend the functionality and interactivity on your page.
Pagemodo features include:
- User-customized templates
- Photo galleries
- “Like” gates
- Video templates
- Fan coupons
- Maps and locations
- Twitter feeds
- Contact forms
Pagemodo is free for one custom page, with optional upgrades.
TabSite is an application developed by Digital Hill Multimedia, Inc. that allows users to create custom welcome pages and tabs with deep levels of content right within Facebook.
You don't need coding experience to create and customize your pages; TabSite provides you access to a simple content editor to add content, images, coupons, links, and more.
Some of the features provided by TabSite include:
- Custom-named tabs
- Custom tab icons
- Sub-pages (a mini-website within Facebook)
- "Drag-and-build" page interface
- Facebook comments plug-in
- Document manager
- Google Analytics integration
- Create fan-only content
- Video embedding
- Unlimited fans
TabSite is a monthly subscription service with a limited version available for free.
ShortStack is a custom iFrame tab designing tool that allows users to create custom Facebook tabs by using widgets for elements such as blogs, videos, newsletters, Twitter, and more.
ShortStack features include:
- Fan-only content
- Full design control
- Photo upload
- Custom tab icons, application names
- Multiple user collaboration
- Tab analytics
- Custom contact forms
- Video embedding
ShortStack is a monthly subscription service that provides a limited free version for business pages with less than 2,000 fans.
Although this service requires an ability to write and understand code, it provides more flexibility and customization than some of the other options.
TabPress features include:
- Simple, easy-to-use interface for adding content
- Flexible with the ability to add any code to customize your page
- Fan-gating to protect content from non-fans
FBiFrames helps users create and add custom tabs to Facebook pages through iFrames. Users don't need HTML/CSS, FTP or Facebook application experience, and can select a "pre-built" theme that they can customize with text and images.
Features of FBiFrames include:
- Easy to use, no coding knowledge required
- Pre-designed templates
- Custom-built pages
- Advanced coding features
- Visual (WYSIWYG) editor
- Sweepstakes and Deals functionality
FBiFrames has a basic version that's available for free, with monthly subscriptions for packages that provide additional features.