Although technology has positioned us to rely less on paper-based communication, letter writing still has a solid place in the small business world. Personal, professional letters -- sent via mail or even email -- are a powerful way to reach your customers.
Regardless of how you send your business letters, it's important to understand how to properly format them if you want to make a professional impression.
The resources below provide business letter samples and tips to help you write effective business cover letters, new customer welcome letters, collection letters, business proposals and sales letters.
How to Write a Cover Letter
A cover letter is a professional way to introduce other business documents you may be sending to a customer or prospect. A business cover letter can also be used to outline your qualifications and experience, follow up, or request that a specific action be taken. This step-by-step tutorial will walk you through a standard cover letter format, and the sections it includes, so you can use it as a cover letter template in your own business.
A new customer welcome letter is a valuable part of acquiring new clients, especially if your business is one that focuses on personal relationships. Welcome letters show your customers that you value their business, reassure new customers that they made the right decision in choosing your company, and provide important contact information. This step-by-step tutorial will walk you through a new customer welcome letter format.
Whether you write formal business letters every day in your business, or only occasionally, using the proper business letter format in your business communications is essential in order to convey a sense of professionalism. Learn about the four common letter formats, and when to use each variation, as well as the generally accepted business letter format for most formal written business communication.
Collection letters should retain customer good will and help you get paid. In order to understand the best practices of letter creation, review this sample collection letter and the collection letter tips provided.
A business proposal worthy of your clients' attention and able to solve their most vexing problems needs to clearly outline the issues the client is facing while leaving your own assumptions and immediate solutions on the table. Explore these essential steps in writing a winning business proposal.
How To Write An Emotionally-Charged Sales Letter
If your sales letter isn't getting results, the solution may be adding in some emotion. After all, many buying decisions are based on emotion and later backed up by logic. Explore these three ways to emotionally charge your sales letters and boost the selling power of your copy.