Websites are a must for marketing and showcasing properties, as well as producing leads for agents. According to 2019 data from the National Association of REALTORS®, 52% of buyers found their home online and 29% found it through their real estate agent. Real estate website design companies plan and build websites for real estate agents, brokerages, and realty teams.
The best real estate web design companies help agents and agencies project the right image. They help brokers showcase their properties and attract potential clients—both buyers and sellers—so they can secure more listings and close more deals.
We reviewed more than a dozen different real estate website design companies and evaluated each based on the services they offer, pricing, reviews, and more. After evaluating each provider, we chose those best equipped to help real estate professionals. Here are our top picks.
The 6 Best Real Estate Website Design Companies of 2020
Best Overall: Agent Image
Agent Image was founded in 1999 and has launched over 18,000 websites. The company is a wholly owned subsidiary of The Design People, Inc., and has offices in California and The Philippines. It is a business-to-business provider specializing in the real estate industry that helps real estate professionals increase their business. Agent Image knows the industry, the terminology, what clients and agents expect, and is up to date on the technology. The company is our choice for best overall website design company because it specializes in web design for real estate, so it knows what agents and brokers need. It also offers robust features in addition to website design and has earned numerous positive reviews.
Some Agent Image features include:
- Web development and hosting
- Search engine placement
- Lead generation and email marketing
- Branding and interactive presentations
- Full IDX: Integration with the Multiple Listing Service (MLS) and saved search capabilities
- Listings inventory management
Agent Image has an A+ rating with the Better Business Bureau (BBB) and has customer reviews that are overwhelmingly positive. Customers rave about the amazing customer service, responsive and professional nature of the employees, and creativity of the designers. The company offers everything from simple sites to complex fully customizable sites, so pricing varies. Typically, a setup fee costs around $2,000, and there’s a monthly fee that averages around $90.
Runner-Up, Best Overall: Real Geeks
Founded in 2011, Real Geeks has offices in Dallas and Hawaii. Its mission is to build powerful software that incorporates modern technology but is still easy to use. It specializes in the real estate industry and helps real estate professionals generate more business. Real Geeks is our runner-up because it offers a multitude of features and services that are helpful to agents and clients and it was created specifically for the real estate industry.
Some of Real Geeks' features include:
- Generates, captures, and manages leads
- Fully integrated and customized IDX websites
- Manages online marketing campaigns and social media marketing
- Automated follow-up texts
- Built-in customer relationship management (CRM)
- Drip campaigns
- Property valuation tool
- Market reports
Real Geeks has an A+ rating with the Better Business Bureau but isn’t accredited, though it has mostly favorable reviews. Customers appreciated that it was easy to use and affordable, but some customers thought the support team wasn’t responsive enough. Pricing for Real Geeks depends on your agency size and what type of website features you need. However, typical costs are about $199 per month, plus a $500 startup fee.
Best for Luxury Properties: Luxury Presence
Luxury Presence is a venture-backed company that was founded by Stanford business school alumni and is used by 17 of The Wall Street Journal’s 100 top real estate agents and teams. The company is our top choice for real estate website design for luxury properties because it specializes in luxury real estate and produces sites with custom designs and beautiful layouts. It’s also used by Compass and Sotheby’s International Realty.
Some of Luxury Presence’s features include:
- SEO services
- Video production
- IDX websites
- Agent and property-specific sites
- On-demand lead generation
- Instagram service
- An exclusive network of elite agents
Because it’s a new company, Luxury Presence doesn’t have many reviews, but customers seem pleased with the sites it produces and the responsiveness of the designers. It does, however, have a D+ rating with the Better Business Bureau and isn’t accredited. Pricing varies depending on the complexity of the site and features included, as well as the number of design elements. Typically, setup fees start at $1,500 but can go upward of $30,000 for complete customization.
Best for Integrations: Diverse Solutions
Diverse Solutions is our choice as best for integrations of all the real estate website design companies we reviewed. This is because it not only can be integrated with the MLS, but can include geomapping, customizable tools, and a traffic option. The company was founded in Tustin, California, in 2005 by friends working in the real estate technology field and was acquired by Market Leader in 2016. The company is especially well-known for having a large IDX coverage, with over 734 MLS feeds in both the U.S. and Canada.
Some of Diverse Solutions' features include:
- IDX website for agents and brokers
- Tracking and analytics tools
- Lead capture
- Traffic tool which predicts and guarantees a certain amount of traffic to your site
- Geomapping features with live map results and search boxes
- Plug-ins can be added on to existing websites
Diverse Solutions couldn’t be found on the BBB yet has mostly positive reviews with ActiveRain, a leading social network for real estate professionals. Customers liked the website’s performance, custom search features, and its updates. However, some agents didn’t like the slow loading and error messages they experienced with the service.
Diverse Solutions offers several tiers of pricing:
- WordPress IDX: $99.95 setup fee plus $49.95 per month for the Basic version or $74.95 per month for Pro
- Mapping IDX: $99.95 setup fee and $69.95 per month
- Traffix Workx: $199.95 setup fee and $299 per month
Best Website Without a CRM: IDX Broker
If you’re looking for a website but don’t need a CRM or already have one that you use, then IDX Broker is a great option. It offers basic website design services to real estate agents and brokers and is our top choice for a real estate website design company without a CRM. IDX Broker is a subsidiary of software company IDX, LLC which was founded in 2003. It offers customizable home searches and lead management and specializes in the real estate field.
Some of IDX Broker's features include:
- IDX agent sites protected with SSL
- Mobile optimized sites
- Customization options
- Market reports
- Agent, team, and office packages
The company has an A+ rating with the BBB but isn’t accredited. It has mostly positive reviews, and customers like that it is easy to use, affordable, and gets the job done.
Pricing for IDX Broker is tiered and is broken down as follows:
- IDX Broker Lite: $100 setup fee plus agent plans starting at $50 per month, teams starting at $70 per month, or office plans starting at $100 per month
- IDX Broker Platinum: $100 setup fee, plus agent plans starting at $70 per month, teams starting at $90 per month, and offices starting at $120 per month
Keep in mind that IDX Broker doesn’t include customer relationship management, so users will need to be used in addition to another CRM.
Best Price: Placester
Placester was founded in 2011 by a real estate agent and a tech guy and is used by over 400,000 real estate professionals. It’s the only website provider that is part of the REALTORS Benefits® program and it’s raised over $50 million in funding. The company is based in Boston, Massachusetts, and offers seamless MLS integrations. Placester is our top choice for best price because it offers reasonable prices, National Association of REALTORS® (NAR) member discounts, customization options, and lead generation tools, as well as CRM.
Some of Placester's features include:
- IDX websites
- CRM and email marketing
- Websites can be designed and published in minutes
- Lead management and tracking
- External lead routing and uploads
- Open house sign-in app
- Website and page templates
Placester has a B+ rating with the BBB and is not accredited. It has mixed reviews with customers liking the customer service and NAR discounts but others complaining about being charged the wrong amount.
Placester offers tiered pricing as follows:
- Agent Pro: $99 setup fee plus $99 per month for NAR members or $125 setup fee and $125 per month for non-members. Discounts are also available for paying upfront for one year. This tier includes advanced websites, CRM, and marketing automation tools.
- Broker Pro: $199 setup fee and $399 per month for both NAR members and non-members. Discounts are given for paying yearly. Everything from Agent Pro is included plus broker management and collaboration tools for teams of any size.
What Is a Website Design Company?
A website design company is a business that designs websites for individuals and businesses. Web design companies give their clients a professional online presence where users can obtain information on the site’s owner and what services they offer. In the case of websites specifically for real estate professionals, sites also typically allow clients to view properties available on MLS directly from the website.
However, a website design company doesn’t guarantee leads and it isn’t a replacement for a Multiple Listing Service.
How Does Real Estate Web Design Work?
Real estate web design works by creating an attractive, professional, easy-to-use site that showcases agents, their listings, and their brokerage and offers some home search functions. Agents and brokers use web design services to drive traffic to their businesses, create an online presence, and showcase their listings and past sales. Clients use these sites to find agents to work with, look for houses in their desired areas, save home searches, and even use property valuation tools to find out approximate home values.
How Much Does Website Design Cost?
Websites range from basic sites with IDX functions to fully customized sites with luxurious layouts, multiple pages, and robust features—and prices vary accordingly. Users can opt for a basic site with a setup fee of around $100 and ongoing cost of $50 per month or spend upward of $30,000 for a site designed for luxury properties. Typically, setup fees are paid to the real estate web design company upfront, with additional monthly fees required to host and maintain the site.
What Are Key Elements in Real Estate Web Design?
Web site design is different for every industry, and real estate professionals need to include certain key elements in their sites in order for them to be as effective as possible. It’s important to include MLS integrations, easy search tools, photos that are well-presented and organized, as well as lead generation, tracking and management, mapping tools, marketing campaigns, and CRM integration. However, a more basic site won’t include all of these features, and some brokerages provide a CRM so agents may use that plus a separate company for their website design.
Is Web Design Worth the Cost?
In this day and age, it’s important for real estate professionals to have a strong presence online, so some form of web design is definitely worth the cost. Home buyers and sellers are looking for houses and agents online before they look at anything in person, so it’s important to have a strong, professional site. It is your first impression and you want to make a good one. If you’re a part-time agent, just starting out, or have a small budget, it’s fine to start with a simpler site and then upgrade later.
How We Chose the Best Real Estate Website Design Companies
To build our list of the best real estate website design companies, we researched over a dozen different website design firms, focusing on those that specialize in real estate. We reviewed each company based on the things most important to real estate professionals, including features and services, pricing, customer reviews, and specialty, before narrowing the list down to our top picks. We compared search capabilities, CRM integration, email marketing options, lead generation and management, social media and SEO incorporation, and many other factors to select the best real estate website design companies.
National Association of REALTORS®. "Quick Real Estate Statistics." Accessed July 31, 2020.
Better Business Bureau. "Agent Image." Accessed July 31, 2020.
Better Business Bureau. "Real Geeks." Accessed July 31, 2020.
Better Business Bureau. "Luxury Presence." Accessed July 31, 2020.
ActiveRain. "Diverse Solutions." Accessed July 31, 2020.
Better Business Bureau. "IDX Broker." Accessed July 31, 2020.
Better Business Bureau. "Placester." Accessed July 31, 2020.