Product information management (PIM) software offers data management solutions for e-commerce businesses. PIM software centralizes siloed product information across departments onto a single platform. It ensures accurate inventory information, automates processes such as categorical organization, and maintains consistent information across retail, marketing, and sales channels. PIM software offers processes and tools that help e-commerce businesses manage their products to create a seamless buying experience for consumers.
The right PIM software will depend on the type and size of your e-commerce business, as well as your budget and needs. We’ve rounded up the best PIM software based on features that make each one unique to the marketplace.
Best Overall: Pimcore
Pimcore offers free, open-source product information management software making it ideal for individuals or businesses of any size. But its robust features, which consolidate and manage high quantities of data, make it the best fit for medium-to-large enterprises. Its features include an easy-to-use, user-friendly dashboard, real-time sync between physical and online stores to keep product inventory up-to-date, and data compatibility across applications on the web and on mobile devices. Pimcore’s 100% API-driven approach allows developers to integrate the software into existing IT networks.
There is no license cost, yet it offers powerful tools like flexible data modeling, user-friendly data management, data integration and delivery, and workflow management tools. Users can opt for additional paid Pimcore services such as training, support, implementation, and consulting. Pimcore is headquartered in Austria, and its clients include Ikea, Burger King, Audi, and Politico.
Best for Flexibility: Salsify
Salsify offers a powerful PIM system as part of its product experience management (PXM) platform. Salsify’s suite of inventory management services includes tools for product optimization and analytics, interoperable data pools for compatibility with trading partners, and seamless connections across marketplaces like Facebook and Amazon. Salsify’s PIM service emphasizes agility. Its cloud-based architecture allows businesses to access the software from any location. The software also features fast data imports, support of multiple data domains, as well as filtering, and search capabilities.
Salsify's flexible and customizable services make it a great fit for scaling startups as well as large enterprises. It gives businesses the option to use its PIM software and the other PXM features according to their needs. Salsify offers customizable service packages as well as a 30-day free trial, but small business owners interested in using it should contact them for a quote. Headquartered in Boston, the company works with Coca-Cola, Campbell’s, and Fruit of the Loom.
Best for Simplicity: Akeneo
France-based Akeneo is another company that offers high-quality, free, and open-source PIM software. Its software simplifies catalog management and improves the quality and accuracy of data. While some of Akeneo’s competitors offer a plethora of services along with product data management, Akeneo specializes in PIM software, specifically on providing businesses with data intelligence and creating an enriched customer experience across sales channels. Akeneo partners with third-party applications to offer add-on tools for PIM solutions giving businesses the option to create customized experiences for their customers.
Akeneo’s community edition is free. Its enterprise and cloud editions have an annual subscription fee that is based on the size and needs of an organization. The community version can be easily upgraded to the enterprise and cloud editions, which include validation workflows, rules engine, and access to a dedicated customer service manager. Akeneo provides services for companies such as Sephora, Staples Canada, and Fossil.
Best for Small Businesses and Freelancers: Plytix
Small- to medium-sized retail businesses will find Plytix offers straightforward PIM software at affordable costs. The company’s mission is to help smaller e-commerce retailers compete with large corporations.
Its PIM software can be set up and used by content managers, rather than having to be integrated by IT professionals. Plytix's user-friendly platform allows unlimited users to access, edit, and manage product data in one place. The platform also offers product filters and information tracking.
Plytix offers a free service with limited capabilities, while its pro services cost about $800 a month and include data syndication across platforms and markets, unlimited data for analytics, and access to an account manager. It offers extra services on a month-to-month subscription basis. Plytix’s clients include solo entrepreneurs, family businesses, and manufacturers.
Best for User Satisfaction: Catsy
With clients that include Whirlpool, Sysco, and La-Z-Boy, Catsy offers a PIM system that collects, manages, exports, and syndicates product information data. Like many other PIM systems, it offers teams the ability to organize and manage product data through easy-to-use tools that allow users to upload and track files in one place. Catsy also has a bulk update tool that enables product information to be changed en masse. The software helps businesses optimize their conversion rates by providing a content grading system that can point out where improvements can be made.
Along with its PIM system, Catsy offers users publishing tools through its Digital Asset Management system. It syndicates product information through APIs and other templates to third-party marketplaces such as Amazon. Users have given Catsy high-satisfaction rates for its time-saving features, easy-to-use interface, and attentive customer service. At the tiers of Team and Enterprise, Catsy offers live demos and subscription plans, but small business owners should contact the company for a quote.
Best for Retailers: PIMworks
PIMworks specializes in its PIM software for retailers and brands that need to manage high quantities of consumer product information. Its software offers comprehensive product views that allow users to create product landing pages, product detail pages, and communication channels with customers. PIMworks offers many standard PIM services such as collaborative workflows and multichannel publishing and syndication. It also automates data onboarding and standardization, offers a product data enrichment feature that can point out product anomalies, and can provide quality scores based on the accuracy of content descriptions.
Located in India, PIMworks has worked with Walmart, Amazon, and eBay, and it offers its extensive expertise to e-commerce retailers on how to sell products successfully online. PIMworks offers a personalized demo, a 30-day free trial, and plans that start at $199.
Best for Usability: Agility Multichannel
Agility Multichannel—a robust platform that combines PIM with a Master Data Management (MDM) service—aims to increase products’ time to market. The platform’s comprehensive features include streamlined processes, from an item’s manufacturing or sourcing, through its syndication to e-commerce channels. Agility Multichannel works on an open, standards-based architecture and offers a drag-and-drop interface, allowing developers to integrate and improve the system with minimal coding. Its easy-to-use interface allows team members across departments to edit product data and consolidate information into a consistent, customizable view.
Based in Austin, Texas, Agility Multichannel also allows users to optimize product content for different channels, including websites, smartphones, tablets, email, and catalogs, and to track analytics based on each channel’s performance. The company offers customizable PIM solutions and demos. Agility Multichannel has worked with companies like Avon and Office Depot OfficeMax.
Best PIM Companion: Productsup
Productsup is cloud software used by enterprise companies as a companion to their existing PIM systems. By increasing the agility of product data to optimize information, the platform quickly distributes information across advertising and shopping channels. The software is used before product data is added to PIM systems to merge, structure, and standardize information, and it’s used after products are uploaded in the PIM system to customize, optimize, and ensure product-readiness for syndication on more than 1,500 different shopping channels.
Productsup offers automated tracking and ROI management specific to each channel. There is no software download or coding required. Productsup offers a free trial, and small businesses should contact the company for a personalized quote. Its clients include Hewlett-Packard, Ikea, and Trivago.