Studies show that a colorful logo improves brand recognition by 80%. Presenting a brand consistently across all platforms can increase revenue by up to 23%. Logo design software helps business owners create a strong brand identity and lets agencies do the same for their clients.
With the variety of design tools available, business owners don’t need to spend a fortune to design a professional logo. Many of the best logo design software programs already incorporate templates with balanced designs, font pairings, and color palettes for any type of business.
We reviewed over a dozen logo design software and chose the best based on customization options, ease of use, quality of designs, and download format. Here are our top picks.
The 7 Best Logo Design Software Programs of 2020
Best Overall: Adobe Illustrator
First launched in 1985, Adobe Illustrator remains the leading vector editing software in the market, allowing users to create drawings that can be scaled to any size. We chose it as the best overall because it makes it easy to control every aspect of logo design with shape-building tools, brushes, perspective grids, gradients, and more.
One of Illustrator’s most powerful features is the ability to import a scanned image. This is great for users who’ve sketched a few ideas on paper but don’t want to start from scratch on the computer. Geometric shapes can then be laid over the drawing and manipulated with ease. Illustrator also offers a variety of templates and vector logo objects to help get users started.
Of course, words are a part of any good logo, and Illustrator provides access to over 16,000 font types, from fun to professional. When it comes time to add or modify colors, users can design with Pantone or CMYK palettes for precise color matching on printed material like business cards and show banners. Finally, because Illustrator is vector-based, drawing won’t become pixelated when enlarged, meaning users can scale their logo to any size.
Adobe Illustrator is available for Mac and Windows computers and can be purchased for a subscription price of $31.49 per month. The subscription comes with a 30-day free trial; free updates; 100GB of cloud storage; access to Adobe Portfolio, Adobe Fonts, and Adobe Spark; and an Adobe Stock 30-day free trial with access to up to 10 images.
Runner-Up, Best Overall: Logo Design Studio Pro
Founded in 1993 as a consulting firm, Summitsoft expanded into the publishing space in 2001 with a suite of graphic design software. Its Logo Design Studio Pro platform has consistently been the top-selling logo design software for two decades. We chose it as our runner-up since it offers slightly less powerful vector illustration features than Adobe Illustrator but in an easier-to-use and more affordable format.
Logo Design Studio Pro comes with 2,000 logo templates and 6,000 shapes and fonts users can choose from. Shapes can easily be stretched and manipulated and users get professional-grade coloring and styling options, including gradients, shadow, blur, glow, and emboss effects.
Logo Design Studio Pro doesn’t have as full a range of editing capabilities as Adobe Illustrator, leading some users to feel that the final products don’t look quite as polished or professional. However, the software has a gentler learning curve than Illustrator, so beginners can get started faster. Like Illustrator, Logo Design Studio Pro creates vector-based drawings that can be scaled to any size with no loss of sharpness or quality.
Logo Design Studio is available as a download for Windows computers for a one-time fee. Users can also choose a subscription-based version of the software that can be used on a web browser on both Mac and Windows systems.
Logo Studio Design Studio Pro Standard Edition
- $69.99 one-time price
- 2,000+ logo templates
- 6,000+ graphic objects
- Full vector graphics
Logo Studio Design Studio Pro Platinum Edition
- $149.99 one-time price
- Everything in Standard Edition
- Cutting Edge Premium Expansion Pack
- Vintage Cool Premium Expansion Pack
- Color Splash Premium Expansion Pack
Logo Studio Design Pro Online
- $29.99 for the first month, then $7.99 per month
- 2,000+ logo templates (updated monthly)
- 6,000+ graphic objects (updated monthly)
- Full vector graphics
- Unlimited storage
Best for Beginners: Designhill
Designhill started as a design crowdsourcing platform in 2014 and has grown into a community of over 125,000 graphic designers and artists from nearly 52 countries. Its online logo maker has resulted in the creation of nearly 2 million logos for over 1 million customers. We chose it as the best for beginners because its unique AI-powered tool lets anyone create professional logos with no design skills needed.
Getting started with Designhill is easy. Just enter the name of the business and the basic logo style and color palette. The software then offers up hundreds of design options that can be previewed on business cards, t-shirts, signboards, and more. Any part of the templates Designhill creates can be tweaked and edited as needed, including colors and fonts.
Users can spend as much time as they want to create logos and the process is free. Once they find a design they like, it costs just $20 to download a basic low-resolution file suitable for online use.
For $65, users get a high-resolution logo, vector graphic files with transparent backgrounds, phone support, black and white versions, font names and color codes, and full commercial and non-commercial use rights.
Best Price: Canva
Canva is a web-based, drag-and-drop graphic design tool created in 2012 to help users make social media graphics, presentations, posters, and more. We chose it as the best price because it makes it easy to create professional logos for free or at just $1 per premium element and offers an affordable monthly subscription with additional features.
Canva’s free logo maker features a very visual and easy-to-use interface. Users start by entering their business name, business type, and choosing five template designs they like. Canva then automatically creates a sample logo using all of that information.
Users can then rearrange elements, including fonts, icons, or imported graphics, or even change templates using a simple drag-and-drop editor. Canva’s professionally designed templates give users a head start with color and font combinations that look good right out of the box. Users can also choose from millions of free and premium icons, illustrations, and images.
Canva’s logo maker is completely free and can be used on any web browser. Users only need to pay for premium graphic elements, which cost only $1 each and can be replaced by suitable free versions if necessary.
Best Features: Tailor Brands
Tailor Brands was founded in 2014 to help anyone get their business off the ground by making branding and design widely accessible. The company boasts 14 million users worldwide and over 500 million designs created. We chose it for the best features because its logo design tool integrates with print, social media, and website tools to create a unified brand.
Tailor Brands’ logo maker works very similarly to Designhill. Users simply enter their business name and design preferences and the software offers up a number of designs to choose from. Users can then change the font, color, and size of any element to create the design they envisioned. The final logo can be downloaded as a high-quality vector file that can be used on a website, or for business cards and merchandise.
Tailor Brands also offers a number of other branding services, including business cards, presentation decks, presentations, social media posts, and more. Once a logo is created, Tailor Brands’ artificial intelligence (AI) ensures that any branding asset is built to include the logo and match the overall style and brand.
Tailor Brands lets users download a low-resolution graphic for free and offers three subscription plans with the following features:
- $3.99 per month
- High-Resolution logo
- Full ownership
- Social media logo sizes
- Logo resize tool
- $5.99 per month
- All Basic Plan features
- Vector logo files
- Business card and stationary tool
- Seasonal logo generator
- $12.99 per month
- All Standard Plan features
- Social media analytics
- Social media automation tools
Best for Collaborating Across Teams: Canva
Canva’s free design tool already made our list as the best price, but it also offers impressive team collaboration tools and gets our vote as the best for collaborating across teams.
Canva’s Brand Kit is included with the Pro Plan and helps teams consistently create products that stay on brand. Teams can keep color swatches with exact values at their fingertips, store and access logos for different uses, add font styles and notes, and even upload the fonts themselves for any team member to use.
Canva Pro also lets teams organize projects, graphics, and files in shared folders with 100GB of cloud storage. Team members can also comment on any file and resize, animate, and publish logos with just one click.
Canva Enterprise offers everything in the Canva Pro plan and also lets users control what different members can see and access, create multiple Brand Kits, and lock templates. It also offers unlimited shared cloud storage as well as built-in workflows to help team members review and approve designs.
Both Canva plans come with a 30-day free trial and offer the following features:
- $9.95 per user per month
- 60,000+ free templates
- 100+ design types (social media posts, presentations, letters, and more)
- One Branding Kit
- 100GB cloud storage
- One-click design resize
- 60+ million premium stock images, photos, videos and graphics
- Upload your own fonts and logos
- Custom templates
- $30 per user per month
- All-Pro Plan Features
- Multiple Branding Kits
- Unlimited Cloud Storage
- Built-in workflows
- Template locking
- 24/7 Enterprise-level support
Best Free Software: Hatchful
Hatchful is a free logo design tool made by Shopify, one of the leading e-commerce platforms. It allows users to create a professional logo with hundreds of templates to choose from with just a few clicks. We chose it as the best free software since it can deliver clean and professional logos and social media elements with no design skills required, all at no cost.
Creating a logo with Hatchful couldn’t be easier. Just enter the business type, creative style, business name, and where the logo will be used (website, social media, business cards, or merchandise.) The platform then uses AI to create hundreds of logo variations in the chosen style. From there users can customize the colors, icons, or fonts of any design.
Unlike other “free” logo makers that charge to download a high-quality logo, Hatchful lets users download logo packages that contain images of different resolutions for websites, social media profiles, and other uses absolutely free. Hatchful only charges for premium logo templates starting at $8.99.
What Is Logo Design Software?
Logo design software lets skilled users and users with no design abilities create professional logos that can be used on websites, business cards, merchandise, social media, and more.
While just about any graphic design software can be used to make a logo, it’s important to use software that can create a vector-based logo. Unlike most graphic files that become blocky and pixelated when resized, vector graphics can be rescaled up or down for any purpose with no drop in sharpness or clarity.
The right logo design software can help even the most artistically challenged user create a clean and professional logo that clearly conveys a business’ brand for a fraction of the price a design agency would charge.
How Does Logo Design Software Work?
There are two types of logo design software we reviewed. The first is vector-based drawing software that's best suited for skilled designers. These allow someone with artistic abilities to create a logo from scratch using customizable shapes, fonts, colors, and effects.
The second type of logo design software is for users with little to no artistic ability. These provide professionally designed templates that incorporate balanced design elements, font pairings, and color palates to get users started. From there, each element can be tweaked and modified until the user gets the right logo for their needs.
Ideally, both types of software should allow outside graphics to be imported for use. Finally, any logo design software needs to be able to export in standard vector format and with a transparent background to ensure the logo can be resized or placed on any colored background.
Who Needs Logo Design Software?
Startup businesses can benefit the most from logo design software since it can help them get off on the right foot with a solid brand identity with relatively little cost. This logo and image can then be carried across all elements of the business, including the website, business cards, and social media, to create a strong and clear brand identity.
Businesses looking to rebrand or develop a more professional look can also benefit from this software. Most of the user-friendly options we reviewed essentially allow users to imitate the look of other brands they admire to elevate the image of their own business.
Finally, the vector-based logo design software options we reviewed are essential for agencies offering branding and logo design services for their clients. In the hands of a skilled designer, these platforms can be used to create unique logos that help businesses carve out their space in the marketplace.
How Much Does Logo Design Software Cost?
Most logo design software has moved from single-cost downloadable to software packages, and finally to online tools with subscription-based pricing. Of the software we reviewed, only one offered a download option with pricing ranging between $70 to $150.
Subscription-based logo designers range between $10 to $65 per month. The lower-priced packages tend to limit the download quality of the final logo and access to templates and design elements. High-priced packages allow users to download their logo as a high-resolution vector graphic, offer more templates and design elements, and ensure that the logo can be used for commercial purposes.
What Does Logo Design Software Include?
Logo design software typically includes pre-made templates to help users get started along with a library of icons, graphics, and fonts suitable for different styles.
The best software uses templates with balanced design elements that represent different niches or industries and use AI tools to build logo options based on a user’s plain-text input. In other words, if a user is a photographer, he will choose that industry and select a sample style or layout that the software will attempt to match.
From there, users can modify or change any element of the logo they want. Add-ons to logo design software usually provide access to more design elements and fonts and also let users download versions of their logo for websites, print materials, social media, and more.
How We Chose the Best Logo Design Software Programs
To build this list, we looked at over a dozen logo design software programs. We focused primarily on platforms for users with little to no artistic skill, but also made sure to include some basic vector-drawing platforms suited for talented designers.
Both ease-of-use and quality were important considerations in our review. There are many logo creators that offer limited input and design options and create logos that look outdated and amateurish. We also focused on software that walked users through the logo creation process with questions to produce a variety of options based on pre-made, editable templates.
Finally, we focused on logo design software that was affordable to remove a barrier that might be stopping business owners from taking their branding to the next level. We included some more costly options that went beyond simple logo design and let users easily bring their branding into other collateral, including websites, merchandise, social media, and more.
SmallBizGenius. "50+ Eye-Opening Branding Statistics – 2020 Edition." Accessed June 15, 2020.