The Best Internet Shopping Sites in 2018

E-tailers Rated for Best Merchandise, Functionality, and Prices

Smiling woman at home shopping online
••• Westend61/Getty Images

Internet shopping websites that are best known for their customer service continue to improve each year and they're increasingly outselling brick-and-mortar stores. So what creates customer satisfaction on a retail e-commerce website? According to various polls and surveys, it's the combination of four things.

The Makings of a Popular Retail e-Commerce Site 

  • Website Functionality: Is the retail website user-friendly? Do all technical elements of the website function properly? Is it fast or slow? Is it organized in a convenient way or do consumers have to fight through mazes to find what they're looking for?
  • Merchandise: Is the merchandise appealing? Is there good variety? Merchandise should be easily available for direct shipping or for shipping to a land-based store. The website should also provide information about whether the merchandise is available for immediate purchase in a physical store.
  • Price: Do customers perceive the retail website's prices to be good, fair, and reasonably competitive with those being offered by other online retailers and also brick-and-mortar stores?
  • Content: Is the information on the retail website accurate? Is the content of the website current and fresh? The information provided should ideally give Internet shoppers everything they need to make a buying decision without any human intervention or interaction.

What Customers Have to Say 

Customers are routinely surveyed about their experiences with these four aspects of the most popular retail websites. Based on their responses, customers will take one or more of these actions in the short-term and/or long-term future after a high-rated experience:

  • Make a purchase online
  • Make a purchase offline
  • Make a purchase next time
  • Recommend the website to others
  • Return to the website
  • Make a commitment to the brand

According to research, 94 percent of Internet shoppers who were highly satisfied with a particular website say they intend to return to shop there again.

In comparison, only 59 percent of the Internet shoppers who were highly dissatisfied with a website said they had any intention of returning to the website. 

The Best Internet Shopping Websites for Customer Satisfaction 

Which popular e-tail websites have the best merchandise, functionality, and prices? The following list includes online retailers that have been mentioned in one or more online surveys and reviews in 2017. If you haven't heard of some of them before, you might want to check them out for a new and more gratifying online shopping experience and some quality merchandise. After all, they made these websites' lists for a reason. 

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  • Finder.com

AllSaints

  • Finder.com 

Amazon.com

  • Best Products
  • TopTeny 
  • Finder.com
  • Trending Top Most 
  • WebTopTenz

Ann Taylor

  • Finder.com

Aritzia

  • Redbook 
  • Racked 

Article&

  • Redbook 

ASOS

  • TopTeny 
  • Redbook 
  • Finder.com
  • TheTrendSpotter

Barnes & Noble

  • Finder.com

Barneys 

  • Racked 

Baublebar

  • Best Products 

Best Buy

  • Trending Top Most 
  • WebTopTenz

Bnkr

  • Redbook 
  • Cosmopolitan 

Boohoo.com

  • Finder.com
  • TheTrendSpotters

Club Monaco

  • Best Products 

COS

  • Racked 
  • TheTrendSpotter

Creatures of Comfort

  • Racked 

DVF

  • Best Products 

Eloquii

  • Racked 

eBay

  • TopTeny 
  • Trending Top Most 
  • WebTopTenz

Etsy

  • TopTeny 
  • Trending Top Most

Everlane

  • Racked 
  • Best Products 

Farfetch

  • Racked 
  • Best Products 

Few Moda

  • Redbook 

Forever 21

  • Finder.com
  • TheTrendSpotter

Frank + Oak

  • Racked 

Free People

  • Finder.com
  • TheTrendSpotter

Garmentory

  • Racked 

Gilt

  • Best Products 

H&M

  • Best Products 
  • TheTrendSpotter

Home Depot

  • Finder.com

Intermix

  • Best Products 

J.Crew

  • Best Products 

Kate Spade

  • Best Products 

La Garconne 

  • Racked 

Lisa Says Gah

  • Redbook 
  • Racked 
  • Cosmopolitan 

Loeffler Randall

  • Best Products

Loeil

  • Racked 

Lou & Grey

  • Racked 

Macy's

  • Trending Top Most 

MatchesFashion

  • Racked 

Missguided

  • Finder.com 
  • TheTrendSpotter

Moda Operandi

  • Racked 

ModCloth

  • TopTeny 
  • Redbook 
  • Best Products 
  • TheTrendSpotter

Mr Porter

  • TopTeny 

Nasty Gal

  • TopTeny 
  • TheTrendSpotter

Need Supply Co.

  • Redbook 
  • Racked 

Net-a-Porter

  • Racked 

Newegg.com

  • Finder.com 
  • Trending Top Most
  • WebTopTenz

Nordstrom

  • Best Products 

Oak + Forked 

  • Racked 

Oakley

  • Finder.com 

Of a Kind

  • Racked 
  • Cosmopolitan

    Old Navy 

    • Best Products 

    Opening Ceremony

    • Racked 

    Pier 1 Imports

    • Finder.com

    Pixie Market

    • Redbook 
    • Best Products 

    PrettyLittleThing

    • Finder.com 

    QVC

    • Best Products 
    • Trending Top Most 

    Ray-ban

    • Finder.com 

    Revolve

    • Best Products 

    SeatGeek

    • Finder.com 

    ShopBop

    • Racked 
    • Best Products 

    Showpo

    • Finder.com 
    • TrendSpotters

    SSENSE 

    • Racked

    StrawberryNet

    • Finder.com

    Style Mafia

    • Redbook 
    • Cosmopolitan 

    Target

    • Finder.com
    • WebTopTenz

    The Dreslyn 

    • Redbook 
    • Racked 

    The Outnet

    • Racked 

    ThinkGeek

    • Finder.com 

    Tictail Market 

    • Redbook 
    • Racked 

    TopShop

    • Redbook 
    • Best Products 
    • TheTrendSpotter

    Torrid

    • Finder.com 

    Totokaelo 

    • Racked 

    Uniglo

    • Finder.com
    • TheTrendSpotter

    Universal Standard

    • Racked 
    • Cosmopolitan 

    Urban Outfitters

    • Best Products 
    • Finder.com
    • TheTrendSpotter 

    Victoria's Secret

    • Best Products 

    Walmart

    • TopTeny 
    • Trending Top Most 
    • WebTopTenz

    Warby Parker

    • Best Products 

    Wayfair

    • Trending Top Most 

    Whistles

    • Redbook 

    Wild Fox

    • Best Products 

    Yoox 

    • Racked 
    • Best Products 
    • Finder.com 

    Zappos

    • TopTeny 
    • Best Products